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Social media integration at its core
Social media integration at its core

For many marketers, social media is integrated into almost every aspect of their marketing campaigns, which is a great way to leverage the power of social media to increase awareness of marketing efforts.

By Tyrone Donders 11 Apr 2018

#NewCampaign: Sol Beer's 'My sunshine in a bottle', a South African first
#NewCampaign: Sol Beer's 'My sunshine in a bottle', a South African first

Sol Beer's 'My sunshine in a bottle' campaign, created in partnership with The Odd Number and launched in November last year, has to date reached a new audience of 900,000 followers and an engagement rate of 6%, surpassing the industry standard of 1%...

By Jessica Tennant 28 Mar 2018

One of the billboards.
#OrchidsandOnions: When kindness can be deadly... and when bad PR means a lost opportunity

When I had my "conversion", it wasn't on the road to the biblical road to Damascus; it was on the back of a large elephant...

By Brendan Seery 7 Mar 2018

#BizTrends2018: The rise of AI and gamification in in-transit advertising
#BizTrends2018: The rise of AI and gamification in in-transit advertising

Geo-targeted advertising is becoming more and more important for marketers; and artificial intelligence in vehicle transit advertising will also become more common place over the next few years....

By Devon Brough 8 Jan 2018

#BizTrends2018: Transformation, agency consolidation and real consumer insights
#BizTrends2018: Transformation, agency consolidation and real consumer insights

There is no doubt that there's loads of uncertainty ahead of the coming year. I believe that digital integration, continued agency consolidations, consumer insights and the looming MAC Charter deadline will be recurring themes...

By Kgaugelo Maphai 8 Jan 2018

Trish Gilford, a freelance media strategist working with the OMC.
OMC Road research update reveals how OOH industry has evolved

The OMC's Road measurement system update gives an overview of the methodology used, fieldwork efficiencies and innovation, insight and benchmarks as well as the benefits to media planners, media strategists and advertisers...

By Juanita Pienaar 11 Dec 2017

Image credit: Pixabay via .
Simplicity to the power of three

Today consumers are spoilt for choice. The question is whether the increasing number of options are stimulating purchase, or causing purchase-paralysis...

By Glen Meier 13 Nov 2017

#PAMRO2017 OOH measurement solutions being rolled out in Africa
#PAMRO2017 OOH measurement solutions being rolled out in Africa

Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this...

By Louise Marsland 31 Aug 2017

welcomia ©
#Pamro2017: Key learnings and challenges from SA Outdoor Measurement Council's journey

Sanna Fourie, head of statistics at Ask Afrika sheds light on the challenges and learnings from the SA Outdoor Measurement Council's journey...

By Juanita Pienaar 30 Aug 2017

Lyn Jones
#Newsmaker: In Touch Media's newly appointed Lyn Jones on OOH

Lyn Jones was recently appointed regional manager for out of home media company, In Touch Media. She believes the OOH landscape is "evolving into a strategic and imperative medium to have within the media mix” and is particularly looking forward to...

By Jessica Tennant 22 May 2017

Q&A with Hubble CEO on Uber's new entertainment device
Q&A with Hubble CEO on Uber's new entertainment device

Following the announcement of Uber's new interactive entertainment service, provided by Hubble (previously Taxi Media Group), CEO Justin Duveen shares the impact its having on the driver, the rider and the advertiser...

By Jessica Tennant 27 Feb 2017

(c) Ali Gokhan -
#FDTOOH: Making out of home work

The reality of out of home (OOH) is that it is much more complex than targeting consumers travelling from home to work and back, and how OOH taps into that complexity to determine its success...

By Danette Breitenbach 17 Feb 2017

(c) Roman Fedin -
#FDTOOH: Following the breadcrumbs

The functions of out of home (OOH) touchpoints are rapidly changing, moving from driving awareness across audiences to purchasing products. OOH is at the beginning of a revolutionary change as disruptive forces, including consumer media habits, advertiser demands and technological advances, change the medium...

By Danette Breitenbach 16 Feb 2017

#Newsmaker: Shamendran Naidu - Executive at Transit Ads
#Newsmaker: Shamendran Naidu - Executive at Transit Ads

Shamendran Naidu has been appointed as executive at Transit Ads. He has been part of the Provantage Media Group since 2009, and has plans to take the outdoor advertising space to the next level...

By Beverley Klein 28 Nov 2016

Eish, it's lekker when billboards talk the lingo
Eish, it's lekker when billboards talk the lingo

South Africa is home to a multitude of cultures and languages. Many advertisers and marketers have therefore adopted the use of local languages and dialects as a tactic to engage on a more personal level with their audiences...

By Terry Murphy 23 Nov 2016

Multicultural marketing and activations - the African context
Multicultural marketing and activations - the African context

Since Africa is so diverse, it is truly imperative that marketers understand the cultural, linguistic and religious nuances of the various territories when integrating 'local' activities into marketing tactics and strategies...

By Vaughan Berry, Issued by Provantage Media Group 21 Oct 2016

[Newsmaker] Veronica Katay joins Outdoor Network
[Newsmaker] Veronica Katay joins Outdoor Network

Veronica Katay has joined Outdoor Network's Johannesburg office as key accounts manager. She has 20 years experience in the media and out of home industry...

By Beverley Klein 10 Oct 2016

Why advertising to the commuter market makes good sense
Why advertising to the commuter market makes good sense

The commuter market is the country's single biggest consumer market, comprising approximately 22.6 million people and offering a valuable opportunity to advertising and media planners.

By Terry Murphy 14 Sep 2016

Transit media: ignore it at your peril
Transit media: ignore it at your peril

As all transit infrastructure is dramatically upgraded and improved, Out of Home (OOH) is set to become an integral part of the communication mix. This is especially so for transit media...

By Danette Breitenbach 2 Sep 2016

[Newsmaker] Mzukisi Deliwe from Provantage Media Group
[Newsmaker] Mzukisi Deliwe from Provantage Media Group

Mzukisi Deliwe has been appointed deputy chief executive officer at Provantage Media Group. He was formally the executive director at the out of home media group...

By Beverley Klein 29 Aug 2016

Amber Alert sign: Another example of the use of DOOH to locate missing/abducted children. Image ©  from Honolulu, Hawaii - ,
#MandelaMonth: Why we love billboards that save the world

For the past two years, the City of Cape Town has used a substantial number of Primedia Outdoor's billboards and bus shelters to highlight the problems around drug abuse; a campaign that has just rolled out once again in 2016...

By Terry Murphy 26 Jul 2016

[Newsmaker] Jonathan Everest from Outdoor Network
[Newsmaker] Jonathan Everest from Outdoor Network

Jonathan Everest recently joined Outdoor Network's Johannesburg office as head of sales - Street Furniture. He plans to grow sales in the street furniture division, as well as expand the company's business offering...

By Beverley Klein 25 Jul 2016

Image via NATIVE VML
And the knee bone's connected to the ankle bone

What makes a successful campaign might be an age-old question in the advertising world, but Ben Wagner, head of Native VML, asks whether it's as relevant today as it is was a decade ago...

By Danette Breitenbach 24 Jun 2016

VW Mass transit
What Primedia Outdoor got from FEPE

The OOH industry is in the midst of a sea-change - that much was apparent at this year's FEPE conference in Barcelona...

By Terry Murphy 21 Jun 2016

123RF
Successfully measuring OOH with the OMC

Measurement has always been tricky when it comes to OOH. How would advertisers know if their ad has been seen, and by how many people...?

By Beverley Klein 25 May 2016

Corona billboard that won an award at the Obies this year.
What's driving the growth of OOH?

Below, find seven of the main drivers behind the current surge in growth of the out of home (OOH) industry...

By Terry Murphy 9 May 2016

OOH measurement currency should bring even more growth
OOH measurement currency should bring even more growth

The launch of SA's first measurement currency for OOH advertising is just around the corner. What does this mean for the industry? Here's how the introduction of similar currencies has impacted other countries...

By Terry Murphy 29 Apr 2016

Jean Sébastien Decaux
Making sense of the city

JCDecaux acquired Continental Outdoor Media in June last year. At a recent function at the Maslow Hotel in Sandton, Gauteng, Jean Sébastien Decaux...

By Danette Breitenbach 21 Apr 2016

Advertising comes full circle: OOH is the new black
Advertising comes full circle: OOH is the new black

Increasing urbanisation and an unrivalled ability to make the most of digital and social innovation bring out of home advertising back to the top...

By Terry Murphy 4 Apr 2016

[NewsMaker] Lee Curtis
[NewsMaker] Lee Curtis

Lee Curtis is General Manager of Posterscope SA. He will drive the overall day-to-day management for the strategy and planning teams. His main task is to develop new business alongside the management team...

By Louise Marsland 16 Sep 2015

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