Out of Home News in South Africa

Bookmarks 2012 - all the winners

The Bookmarks Awards has celebrated its fifth year of rewarding digital excellence, yesterday, 1 November 2012. The Awards, brought to the public by the Digital Media and Marketing Association (DMMA), is an initiative that recognises the companies and people in the digital industry who raise the bar from 'mediocre' to 'incredible'.

2 Nov 2012

Loeries top 10 brands, agencies

The organisers say it has been a successful year for the Loeries, with the second largest number of entries received since 2008 - over 3,000 entry submissions from across Africa and the Middle East.

2 Nov 2012

Summer springs new opportunities for OOH

It is with awe and amazement that I meet summer every year, and in my heart there is always a kind of reverence for the magnificence of nature's own marketing team. For two thirds of every year the West Coast region and Namaqualand remains under the radar, just long enough for the world to nearly forget it exists. Then Nature's professional marketing teams take the lead and the whole world stops to notice.

By Ingrid von Stein 1 Nov 2012

Rotating messages build brand

Continental Outdoor Media commissioned Millward Brown to research the impact of rotation on two out of home (OOH) advertising campaigns in Johannesburg North and measure the impact of Citilite rotation in terms of reach and frequency build.

1 Nov 2012

Face yoga forms part of new campaign for KFC Milkybar Krusher

On behalf of KFC Milkybar Krusher, Ogilvy & Mather Johannesburg has conceptualised 'Face Yoga' for a new campaign.

31 Oct 2012

Primedia Lifestyle future proofing its malls

Current tight market conditions have forced the retail property marketing specialist to be more innovative than ever before to ensure a healthy return on investment for clients.

By Doug Mayne 31 Oct 2012

Creative Circle results for September 2012

The Creative Circle Ad of the Month results for September 2012 have been announced, and chairperson for the advertising judging panel that month, Jonathan Beggs, has commented that, "it was a predictably quiet month after the Loeries rush, with not a huge amount of entries overall but there was some really enjoyable work."

30 Oct 2012

Provantage/IRT Media awarded exclusive advertising rights to IRT Cape Town

Provantage, in a consortium with TransPeninsula Investments and Kidrogen (Pty) Ltd, and trading as Integrated Rapid Transport Media, was recently awarded the exclusive advertising rights to the Integrated Rapid Transport (IRT) Bus System in Cape Town. Also known as MyCiti, the system is set to vastly improve public transport.

Issued by Provantage Media Group 25 Oct 2012

Effective activation: converting of minds and moods

Wouldn't it be wonderful if activation were as simple as it sounded... Get out there, shake your rattle, and roll in shekels. But, as many have learnt the hard way, that's not how it rolls no more...

By Gavin Mills 23 Oct 2012

New Caltex campaign emphasises local commitment

For the first time in eight years, Caltex South Africa has shot and produced commercials locally to tell its South African story. Chevron South Africa, refiner and marketer of Caltex fuel and lubricants products, launched a brand campaign yesterday, Monday 22 October 2012.

23 Oct 2012

Doom stomps into outdoors

A new outdoor campaign has brought to life the power of Doom in the form of a billboard made entirely of shoes. The idea is that people have different ways of killing bugs; some use rolled up newspaper, some scream and call their better halves, and some use shoes.

18 Oct 2012

Want your cause on a Guerrilla site?

Guerrilla IMC's recent anti litter campaign message has been a huge success, reaching thousands of South Africans and thanks to the viral properties of the internet, many like-minded internationals too.

Issued by Guerrilla IMC 15 Oct 2012

Who'll survive the next decade?

Hell, in the blink of an eye, it's 10 years later. I would not have thought a decade would fly by so quickly, but there you are. And if you asked me if a whack had changed in that time, I would've answered "not so much".

By Harry Herber 12 Oct 2012

Great outdoor + worthy causes = viral

One of Guerrilla IMC's latest projects has not only dispelled the myth about 'drivers' right' boards being less impactful than 'drivers' left' but has also highlighted the need for "outdoor specific creative".

Issued by Guerrilla IMC 10 Oct 2012

Provantage launches specialised airport media brand

Provantage has announced the formation and launch of a new brand, Airport Ads, which will spearhead Provantage's airport advertising portfolio. Mzukisi Deliwe has been appointed General Manager of this division and will lead a specialised team of airport advertising professionals.

Issued by Provantage Media Group 10 Oct 2012

French artist Antoine Tempé on exhibition at Gautrain stations

As part of the France-South Africa Seasons 2012 & 2013 and the current Danse l'Afrique danse, French artist Antoine Tempé is on exhibition at Park, Rosebank, Sandton, Midrand and Hatfield Gautrain stations. His exhibition of portraits and photographs celebrates performances by the greatest African and Afro-American contemporary dancers.

8 Oct 2012

RSG uses brandyourcar.com to promote 75th birthday

As part of the promotion for its 75th birthday, the Afrikaans radio station, Radio Sonder Grense (RSG) has identified Primedia Unlimited's media platform brandyourcar.com as the ideal ambient media solution to promote its brand to current and potential listeners.

1 Oct 2012

Provantage launches ProCare

A joint venture between Provantage Out of Home Media and HiCare Medical Marketing Specialists, ProCare is an agency that specialises in activation, event and media solutions for pharmaceutical brands.

Issued by Provantage Media Group 26 Sep 2012

On course research dissects LSM 14+ market

In search of the affluent 'LSM 14+' market, Unlimited subsidiary Golf Unlimited (GU) recently commissioned research at two premier golf clubs in Gauteng; the Ernie Els Club Pretoria and Serengeti near OR Tambo International Airport.

25 Sep 2012

Loeries 2012: The winners

Congratulations to all the winners of the 2012 Loeries awards. In addition to the category awards, Robbie Brozin received the Marketing Leadership and Innovation Award and worldwide creative director of TBWA\Worldwide, John Hunt, received the Lifetime Achievement Award (video).

25 Sep 2012

2012 Pendoring winners: Digital drought broken

After reaching the depths of despondency over the lack of digital entries, Pendoring judges and entrants are equally delighted that the digital drought has finally been broken this year.

25 Sep 2012

What advertising do consumers really trust?

It's not a bad idea once in a while to step back from what is becoming an increasingly complex world of marketing communications and refresh ourselves on just what sort of advertising consumers trust.

By Chris Moerdyk: @chrismoerdyk 20 Sep 2012

Do PR practitioners have more power than ad agencies? (Part I)

The other day I was asked whether PR practitioners now have more power than ad agency bosses. Brian Berkman who was writing for Advantage magazine kindly told me I could disagree if I wished (I do) and he gave me 200 words in which to do so.

By Peter Mann 20 Sep 2012

Taxis add vooma to advertising

Marketing budgets have come under greater scrutiny, propelling brands and businesses to seek more 'wow' factor and greater return on investment when it comes to advertising. One such way is taxi advertising, which is not only a burgeoning global business, but also experiencing remarkable traction locally.

18 Sep 2012

Consumers' cars carry 'Scare Kinekor' branding for chain

Ster-Kinekor has signed up with Primedia Unlimited's mobile advertising company brandyourcar.com to announce its latest 'Scare Fest' among 16-24 year old cinema lovers. The event is being advertised on the personally owned vehicles of young adults who frequent malls on a regular basis.

14 Sep 2012

Oppikoppi billboards lead to social media campaign

A billboard campaign, carrying OppiKoppi's theme message, 'Sweet Thing', reportedly became a hit with potential festivalgoers. Without any prompting, fans posted images of themselves interacting with the boards. This led to the festival organisers running a competition on social media networks as to who posted the most creative photo of themselves standing with a billboard.

13 Sep 2012

Small budget promotions yield high returns

Primedia Lifestyle, a Primedia Unlimited subsidiary, has proven that by aligning campaigns with the respective communities each serves, these can generate favourable responses from both customers and tenants.

12 Sep 2012

Provantage wins three MOST Awards

On 6 September, leading out of home media owner Provantage walked away with three prestigious MOST Awards - Provantage took first position in the Out of Home Category, received the MOST Award for Overall Best Media Owner of the Year and Managing Director Jacques du Preez collected the MOST Rising Star Award, for the third year in a row.

Issued by Provantage Media Group 11 Sep 2012

Zambia's largest free-standing billboard installed by Alliance Media

Alliance Media Zambia, Zambia's largest outdoor advertising company has installed Lusaka's largest free-standing billboard structure in the capital city's upmarket area of Kabulonga. The billboard was taken up by Samsung who is using the medium to promote the newly released Galaxy S III and the Smart TV.

Issued by Alliance Media 10 Sep 2012

And now for all the MOST winners, and how they scored

The fourth MOST Awards revealed interesting results, and while the top media players fared well, emerging companies pipped those established to the post. Over 700 media owners, media planners, strategists and clients gathered at the University of Johannesburg's Arts Auditorium to applaud Provantage, The MediaShop (JHB) and PHD Media for walking away with the top accolades.

7 Sep 2012

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