3 Way Marketing is a digital marketing company and one of the largest lead generation firms in South Africa.
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The Bookmarks Awards has celebrated its fifth year of rewarding digital excellence, yesterday, 1 November 2012. The Awards, brought to the public by the Digital Media and Marketing Association (DMMA), is an initiative that recognises the companies and people in the digital industry who raise the bar from 'mediocre' to 'incredible'.
2 Nov 2012 13:16
The organisers say it has been a successful year for the Loeries, with the second largest number of entries received since 2008 - over 3,000 entry submissions from across Africa and the Middle East.
2 Nov 2012 11:34
It is with awe and amazement that I meet summer every year, and in my heart there is always a kind of reverence for the magnificence of nature's own marketing team. For two thirds of every year the West Coast region and Namaqualand remains under the radar, just long enough for the world to nearly forget it exists. Then Nature's professional marketing teams take the lead and the whole world stops to notice.
By Ingrid von Stein 1 Nov 2012 10:21
Continental Outdoor Media commissioned Millward Brown to research the impact of rotation on two out of home (OOH) advertising campaigns in Johannesburg North and measure the impact of Citilite rotation in terms of reach and frequency build.
1 Nov 2012 10:20
On behalf of KFC Milkybar Krusher, Ogilvy & Mather Johannesburg has conceptualised 'Face Yoga' for a new campaign.
31 Oct 2012 07:30
The Creative Circle Ad of the Month results for September 2012 have been announced, and chairperson for the advertising judging panel that month, Jonathan Beggs, has commented that, "it was a predictably quiet month after the Loeries rush, with not a huge amount of entries overall but there was some really enjoyable work."
30 Oct 2012 09:18
Provantage, in a consortium with TransPeninsula Investments and Kidrogen (Pty) Ltd, and trading as Integrated Rapid Transport Media, was recently awarded the exclusive advertising rights to the Integrated Rapid Transport (IRT) Bus System in Cape Town. Also known as MyCiti, the system is set to vastly improve public transport.
Issued by Provantage Media Group 25 Oct 2012 08:25
Wouldn't it be wonderful if activation were as simple as it sounded... Get out there, shake your rattle, and roll in shekels. But, as many have learnt the hard way, that's not how it rolls no more...
By Gavin Mills 23 Oct 2012 11:46
For the first time in eight years, Caltex South Africa has shot and produced commercials locally to tell its South African story. Chevron South Africa, refiner and marketer of Caltex fuel and lubricants products, launched a brand campaign yesterday, Monday 22 October 2012.
23 Oct 2012 09:26
A new outdoor campaign has brought to life the power of Doom in the form of a billboard made entirely of shoes. The idea is that people have different ways of killing bugs; some use rolled up newspaper, some scream and call their better halves, and some use shoes.
18 Oct 2012 12:06
Provantage has announced the formation and launch of a new brand, Airport Ads, which will spearhead Provantage's airport advertising portfolio. Mzukisi Deliwe has been appointed General Manager of this division and will lead a specialised team of airport advertising professionals.
Issued by Provantage Media Group 10 Oct 2012 10:45
As part of the France-South Africa Seasons 2012 & 2013 and the current Danse l'Afrique danse, French artist Antoine Tempé is on exhibition at Park, Rosebank, Sandton, Midrand and Hatfield Gautrain stations. His exhibition of portraits and photographs celebrates performances by the greatest African and Afro-American contemporary dancers.
8 Oct 2012 09:29
As part of the promotion for its 75th birthday, the Afrikaans radio station, Radio Sonder Grense (RSG) has identified Primedia Unlimited's media platform brandyourcar.com as the ideal ambient media solution to promote its brand to current and potential listeners.
1 Oct 2012 10:55
In search of the affluent 'LSM 14+' market, Unlimited subsidiary Golf Unlimited (GU) recently commissioned research at two premier golf clubs in Gauteng; the Ernie Els Club Pretoria and Serengeti near OR Tambo International Airport.
25 Sep 2012 12:12
Congratulations to all the winners of the 2012 Loeries awards. In addition to the category awards, Robbie Brozin received the Marketing Leadership and Innovation Award and worldwide creative director of TBWA\Worldwide, John Hunt, received the Lifetime Achievement Award (video).
25 Sep 2012 10:13
After reaching the depths of despondency over the lack of digital entries, Pendoring judges and entrants are equally delighted that the digital drought has finally been broken this year.
25 Sep 2012 08:00
The other day I was asked whether PR practitioners now have more power than ad agency bosses. Brian Berkman who was writing for Advantage magazine kindly told me I could disagree if I wished (I do) and he gave me 200 words in which to do so.
By Peter Mann 20 Sep 2012 07:06
Marketing budgets have come under greater scrutiny, propelling brands and businesses to seek more 'wow' factor and greater return on investment when it comes to advertising. One such way is taxi advertising, which is not only a burgeoning global business, but also experiencing remarkable traction locally.
18 Sep 2012 11:00
Ster-Kinekor has signed up with Primedia Unlimited's mobile advertising company brandyourcar.com to announce its latest 'Scare Fest' among 16-24 year old cinema lovers. The event is being advertised on the personally owned vehicles of young adults who frequent malls on a regular basis.
14 Sep 2012 07:16
A billboard campaign, carrying OppiKoppi's theme message, 'Sweet Thing', reportedly became a hit with potential festivalgoers. Without any prompting, fans posted images of themselves interacting with the boards. This led to the festival organisers running a competition on social media networks as to who posted the most creative photo of themselves standing with a billboard.
13 Sep 2012 07:11
On 6 September, leading out of home media owner Provantage walked away with three prestigious MOST Awards - Provantage took first position in the Out of Home Category, received the MOST Award for Overall Best Media Owner of the Year and Managing Director Jacques du Preez collected the MOST Rising Star Award, for the third year in a row.
Issued by Provantage Media Group 11 Sep 2012 11:32
Alliance Media Zambia, Zambia's largest outdoor advertising company has installed Lusaka's largest free-standing billboard structure in the capital city's upmarket area of Kabulonga. The billboard was taken up by Samsung who is using the medium to promote the newly released Galaxy S III and the Smart TV.
Issued by Alliance Media 10 Sep 2012 11:12