When a brand does good for the society in which it exists, it can have powerful positive effects not only on its image, but also on sales...
By Brendan Seery 20 Jun 2017
Late last week, Pernod Ricard South Africa announced the winners of the International Business Game, a competition targeted at final year and post-grad students.
6 Feb 2013
Cape Town-based entrepreneur, Kent Lingeveldt, who started the customised longboard business, Alpha Longboards, has been named the recipient of The Jupiter Drawing Room (Cape Town)'s 2013 Constructus Award.
The Jupiter Drawing Room Cape Town 31 Jan 2013
As the current Millennium Development Goals (MDGs) expire in 2015, The ONE Campaign, an international grassroots advocacy backed by more than 3 million members worldwide, is launching an initiative to make sure the world's poorest people have a say in the development of the next set of goals to eradicate extreme poverty.
31 Jan 2013
Investec has handed out R900,000 merit bursaries to successful Promaths students who achieved distinctions in maths, science or accounting. Students can use these merit awards to go towards their tertiary studies.
31 Jan 2013
No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors.
Dave Nemeth 30 Jan 2013
Abraham Kriel Childcare (AKC) has reopened House Bouwer following a rebuild and renovation programme. Situated at the organisation's Langlaagte campus, it can accommodate 10 girls, between the ages of 7 and 15, who can benefit from a specialist programme designed to cater for the needs of traumatised children.
30 Jan 2013
It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.
Mike Silver 29 Jan 2013
The official race charities of the Unlimited Dusi canoe marathon have been selected for 2013. They are The Unlimited Child, SPCA and DUCT (Dusi Umgeni Conservancy Trust).
29 Jan 2013
The Film Industry Learner Mentorship's (F.I.L.M) Sallywood interns from the 2012-2013 Sallywood MICT Seta Internship, is producing a fun and funky web-based program called Kwaai City. Broadly speaking Kwaai City features 'What's Hot' and by omission, 'What's Not' in the Kwaai City of Cape Town. (video)
29 Jan 2013
The annual endurance swim, the aQuelle Midmar Mile, will offer PinkDrive and its newly launched male campaign MBTM (More Balls Than Most) a platform to raise funds for cancer awareness projects.
26 Jan 2013
The world is more interdependent and interconnected than ever before. Technology is ensuring the free flow of ideas, information and energy; creative co-operation and influence; and is bringing change across the globe that is happening at an unprecedented and accelerated rate.
Gisele Wertheim Aymes 25 Jan 2013
Ever since the dawn of the industrial age, debate has raged over whether or not companies carry a responsibility solely to make profit, or whether they have a responsibility to the society from which they generate a profit. As a company in the gaming industry, Tsogo Sun is mandated by our bid commitments to give back to society and the communities in which we operate, but I believe there is much to be said for 'doing good while doing good business', writes Noëleen Bruton*.
25 Jan 2013
This time last year, Blue Moon's organisational carbon footprint had decreased by 10% from the previous year. This was partly as a result of an internal campaign and related initiatives to be more responsible with their resources and accountable in our business, proving that knowledge really is power - and not necessarily the electrical kind!
Blue Moon Corporate Communications 25 Jan 2013
Through Critical Mass Jozi, urban cyclists will engage directly with local government and communities on the implementation and construction of bicycle routes in Johannesburg, when around 1,000+ cyclists descend on Hillbrow to take part in a block party with the support of Hillbrow's local community activists.
25 Jan 2013
Apollo Tyres South Africa and Dunlop Zones countrywide 'pinked up' their stores during October 2012, as part of the Breast Cancer awareness project. Dunlop handed over a cheque for R258,000 late last year to the Breast Health Foundation.
24 Jan 2013
A transformation is in motion amongst shoppers and retailers country-wide. Consumers are becoming more discerning and demanding, and retailers and manufacturers are under pressure to innovate, offer quality and savings - all in one eco-friendly package! Here are some interesting trends for the retail sector that I've identified for 2013.
Gareth Pearson 23 Jan 2013
To encourage South Africans to support non-profit organisations (NPOs), Vodacom has created a newly launched web and mobisite that enables the public to search for an NPO, read its basic profile, view what projects and needs it has, contact it and make a cash donation in a safe and easy way through a dedicated short code SMS.
23 Jan 2013
There's a transformational shift happening and it's picking up pace in the New Year. Business and its far-reaching (some might say overreaching) arm, advertising, are becoming more responsible, more caring and more sustainable.
Thomas Kolster 22 Jan 2013
SchoolMedia, an OOH media company that offers advertisers a medium to connect to schools through display systems and outdoor signage, has teamed up with Adidas and Orlando Pirates to promote a number of opportunities for the local youth.
21 Jan 2013
The 1st for Women Insurance Trust recently awarded NGO, Afrika Tikkun, a grant of R2-million to help break the vicious cycle of violence and abuse and deliver much-needed family support services in Diepsloot through a holistic network of partners.
19 Jan 2013
Legal & Tax, a provider of affordable legal cover and tax services, has just launched its 25,000 reasons to 'Like' your school Facebook competition, which will result in a Gauteng school being awarded R25,000.
17 Jan 2013
In reviewing the past few years from an events perspective, I'm tempted to ask: "Where did all the fun go?" As both the South African and the international events industries have grown, developed, matured and become increasingly competitive - all within the context of the global economic crisis - I might be forgiven for thinking that the game plan has changed.
Karen Ashwin 16 Jan 2013
2012 saw the ECHO for Children Foundation actively involved in four charity projects and initiatives. Among the projects, The Foundation revamped Lilitha Crèche, an unfunded crèche in Kraaifontein, sponsored a Christmas Party for the same crèche and managed to maintain a Study Fund.
ECHO Events and Conferences 16 Jan 2013
Following the 'Help a South African School' competition, organised by Hortgro, which represents South African growers of apples, pears, peaches, nectarines and plums, schools in the UK have donated English language books for rural schools in fruit-producing parts of the Western Cape.
16 Jan 2013
The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.
Bradley Maseko 15 Jan 2013
Two November events saw BMi Research raising funds for the Ubuhle Care and Development Centre, a charity that helps orphans and vulnerable children in farm communities living in the Bronkhorstspruit Metsweding District. BMi Research has supported Ubuhle Care and Development Centre since 2008.
BMi Research 14 Jan 2013
As people return to work and face blank walls or boring calendars, the Sandton SPCA still has charming 2013 calendars available, featuring fine art photographer Emma O'Brien's 14 gorgeous cats and dogs.
10 Jan 2013
During the month of January 2013, the Sunday Times will donate R1.2 million worth of school fee prizes to at least 80 children to cover the costs of the 2013 academic year.
10 Jan 2013
The Black Eagle Project Roodekrans received R95,000 donation from the Silverstar Casino in late 2012. The casino is committed to supporting the environment and community of Mogale City.
8 Jan 2013