Video has the capacity to produce exceptional results. It is a seductive format that has great pulling power on human beings. Why? We are visual beings and we rely on moving images to make sense of the world...
Video, native advertising, mobile apps - these were some of the main talking points yesterday at the first day of the Media24 Lifestyle Summit...
Find out more about the business of blogging in South Africa by listening to the podcast of last week's Biz Takeouts Marketing & Media radio show, which airs every Thursday from 5-6pm streamed live via 2oceansVibe Radio. [twitterfall]
11 Feb 2013
According to the UK's DMA Email Marketing Council's 2013 Report, leading marketers are optimistic about email marketing budgets, with more than half saying that they were "confident that expenditure on email marketing will increase this year".
Digital Fire 11 Feb 2013
AFSTEREO's Gnosko web portal is specifically designed to take the client to another tracking and reporting service level altogether.
AFSTEREO 11 Feb 2013
Imagine your website when you first launched it. Look at it now. Can you still see your original site? Maybe glimmers of it? Change is good, but sometimes many objectives get lost amid the dynamic and fast-paced world of internet marketing that marketers tend to lose sight of what's really important.
Subhash Chandra 11 Feb 2013
Digital display advertising is undergoing a revolution. The digital media space has changed drastically for brands, media agencies and publishers in the last few years due to the introduction of real time bidding technologies and automated trading.
Navigation company TomTom has launched a new app that makes it easier for drivers to keep an accurate log of their trips using their smartphone. The new Webfleet Logbook app for Android and iPhone helps drivers and businesses reduce mileage claim administration and create reliable logs for tax compliance.
8 Feb 2013
If you have anything to do with digital marketing, you'll know the powerful impact mobile devices have had on the media.
Chemory Gunko 8 Feb 2013
It is widely acknowledged in the ICT industry that Africa has the second fastest growing mobile market globally. Quite understandably there has been an increase in interest in mobile advertising and the ability to leverage off this high growth and expected demand.
Tami Sussman 8 Feb 2013
To celebrate the tradition of Valentines Day and quite literally to spread the love, ideas-centric, media agnostic agency, OwenKessel has big plans for the day of love. Through an online competition, an OwenKessel creative team will be salvaging Valentine's Day for one lucky person and subsequently one lucky couple (we hope).
Owen Kessel Leo Burnett 7 Feb 2013
Always wanted to start your own blog or find out more about blogging? Then make sure you tune in to tonight's Biz Takeouts Marketing & Media radio show, streamed live 5pm-6pm via 2oceansVibe Radio, where we will talk about the business of blogging with studio guests Dan Nash and Natalie Roos. [twitterfall]
7 Feb 2013
To commemorate the 10th anniversary of Safer Internet Day (SID), Google SA joined forces with its online child safety campaign partners and hosted online safety workshops for Johannesburg learners and parents to 'connect with respect'.
7 Feb 2013
Microsoft Corporation on Tuesday, 5 February 2013, introduced the Microsoft 4Afrika Initiative, a new effort through which the company will actively engage in Africa's economic development to improve its global competitiveness.
6 Feb 2013
The Digital Media and Marketing Association (DMMA) has released the findings from a survey conducted on South Africa's internet-using population at the recent DMMA and Effective Measure Roadshows held in Cape Town on 30 January, Johannesburg on 31 January and Durban on 1 February.
IAB South Africa 6 Feb 2013
Late last week, Pernod Ricard South Africa announced the winners of the International Business Game, a competition targeted at final year and post-grad students.
6 Feb 2013
The Digital Media and Marketing Association (DMMA) has announced that Jarred Cinman, MD and one of the founders of Native, will assume the role of chairperson for the DMMA for 2013.
6 Feb 2013
As the digital marketing sphere expands there are more and more opportunities for out-of-the-box thinkers to grow their online presence. Some of us consider ourselves creative while others might be great at content marketing; whatever your expertise chances are that you've come across some form of digital marketing.
Gerhard Jacobs 5 Feb 2013
Softline South Africa has rebranded to Sage South Africa, effective immediately, and will rebrand all its divisions accordingly.
5 Feb 2013
Gamification is essentially the concept of applying game-design methodologies to non-game scenarios to make them more interactive, engaging and fun. The use of game mechanics like points, badges, leader boards and avatars help improve motivation and learning in more formal type situations.
Mark Schefermann 5 Feb 2013
We already have a month in the books for 2013. As I look at the next 90 days to nine months, I see an almost harmonic convergence of market conditions for digital publishing. It will be a time of great change, but digital publishing is having its breakout year.
Jeanniey Mullen 3 Feb 2013
Could it be that a glimmer of light has appeared at the end of the Telkom tunnel with the decision to cut its data tariffs? Certainly, this is good news for South African consumers who are still paying far over the relative odds for their internet access.
Chris Moerdyk 1 Feb 2013
Thursday, 24 January, marked a spectacular occasion for South Africa's SEO community as celebrated SEO gurus, SEOmoz and their charismatic founder, Rand Fishkin, descended on the Cape for their annual conference/networking extravaganza, the 2013 MozCation.
Synergize Online 1 Feb 2013
The African Stereo Network's core business focus remains the provision of trusted and essential broadcast radio and television advertising media ("spots") and music play ("songs") business information to the media, advertising, regulatory, music and marketing sectors, operating throughout South Africa.
Afstereo 1 Feb 2013
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
Obaika Consulting Team 31 Jan 2013
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
HKLM Exco Team 31 Jan 2013
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
HDI Youth Marketeers Team 31 Jan 2013
Yesterday, 30 January 2013, Mango launched an app on the Apple platform and plans to make the app available across most other mobile platforms during the next couple of months. In October last year, it launched an airline mobisite with a booking functionality.
31 Jan 2013
Tonight on the Biz Takeouts Marketing & Media radio show, streamed live 5pm-6pm via 2oceansVibe Radio, we talk online recruitment in South Africa and Africa. The studio guest will be Matthew Gray, web and mobile technology specialist at Graylink. [twitterfall]
31 Jan 2013
The 2012 African Mobile Factbook (Blycroft Publishing) revealed a few interesting revelations. We know that commerce in Africa is steadily becoming dependent on mobile. Some analysts are even predicting that Africa will become the world's first post-PC region of the world, with countries such as Botswana, Gabon and South Africa having a mobile penetration of more than 100%. And with mobile being such a pervasive, sophisticated, and personal device, comes new and exciting opportunities.
Bevan Ducasse 31 Jan 2013