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#AfricaMonth: Africa's time to shine

It's Africa Month, which is a great time to reflect on where we are as a connected society and what role we as African digital citizens have to play in the near future...

[Biz Takeouts Podcast] 52: The business of blogging

Find out more about the business of blogging in South Africa by listening to the podcast of last week's Biz Takeouts Marketing & Media radio show, which airs every Thursday from 5-6pm streamed live via 2oceansVibe Radio. [twitterfall]

11 Feb 2013

Email marketing continues to drive the best ROI in 2013

According to the UK's DMA Email Marketing Council's 2013 Report, leading marketers are optimistic about email marketing budgets, with more than half saying that they were "confident that expenditure on email marketing will increase this year".

Issued by Digital Fire 11 Feb 2013

AFSTEREO launches gnosko.co.za

AFSTEREO's Gnosko web portal is specifically designed to take the client to another tracking and reporting service level altogether.

Issued by AFSTEREO 11 Feb 2013

How to make your website work

Imagine your website when you first launched it. Look at it now. Can you still see your original site? Maybe glimmers of it? Change is good, but sometimes many objectives get lost amid the dynamic and fast-paced world of internet marketing that marketers tend to lose sight of what's really important.

By Subhash Chandra 11 Feb 2013

Optimising display advertising yield for publishers

Digital display advertising is undergoing a revolution. The digital media space has changed drastically for brands, media agencies and publishers in the last few years due to the introduction of real time bidding technologies and automated trading.

By Jaco Lintvelt, Issued by incuBeta 8 Feb 2013

TomTom's new logbook app for drivers

Navigation company TomTom has launched a new app that makes it easier for drivers to keep an accurate log of their trips using their smartphone. The new Webfleet Logbook app for Android and iPhone helps drivers and businesses reduce mileage claim administration and create reliable logs for tax compliance.

8 Feb 2013

Does your digital marketing collateral pass the mobile test?

If you have anything to do with digital marketing, you'll know the powerful impact mobile devices have had on the media.

By Chemory Gunko 8 Feb 2013

Mobility is driving advertising

It is widely acknowledged in the ICT industry that Africa has the second fastest growing mobile market globally. Quite understandably there has been an increase in interest in mobile advertising and the ability to leverage off this high growth and expected demand.

By Tami Sussman 8 Feb 2013

[Biz Takeouts Lineup] 52: The business of blogging

Always wanted to start your own blog or find out more about blogging? Then make sure you tune in to tonight's Biz Takeouts Marketing & Media radio show, streamed live 5pm-6pm via 2oceansVibe Radio, where we will talk about the business of blogging with studio guests Dan Nash and Natalie Roos. [twitterfall]

7 Feb 2013

Google hosts online safety workshops

To commemorate the 10th anniversary of Safer Internet Day (SID), Google SA joined forces with its online child safety campaign partners and hosted online safety workshops for Johannesburg learners and parents to 'connect with respect'.

7 Feb 2013

What is digital PR?

The first link people usually make to digital PR is to social media, but social media marketing is not digital PR and understanding the difference is extremely important to ensure the successful implementation of a digital strategy.

By Lucinda Boddy 7 Feb 2013

Microsoft launches the 4Afrika Initiative

Microsoft Corporation on Tuesday, 5 February 2013, introduced the Microsoft 4Afrika Initiative, a new effort through which the company will actively engage in Africa's economic development to improve its global competitiveness.

6 Feb 2013

Pernod Ricard selects International Business Game winners

Late last week, Pernod Ricard South Africa announced the winners of the International Business Game, a competition targeted at final year and post-grad students.

6 Feb 2013

New chairperson at DMMA

The Digital Media and Marketing Association (DMMA) has announced that Jarred Cinman, MD and one of the founders of Native, will assume the role of chairperson for the DMMA for 2013.

6 Feb 2013

Digital entrepreneurship, how ESP's can help

As the digital marketing sphere expands there are more and more opportunities for out-of-the-box thinkers to grow their online presence. Some of us consider ourselves creative while others might be great at content marketing; whatever your expertise chances are that you've come across some form of digital marketing.

By Gerhard Jacobs 5 Feb 2013

John Brown Media revitalises Edgars Club portal

Gorgeous fashion, dreamy holiday destinations, cool competitions and exclusive events are pulling in legions of new fans to the newly revamped Edgars Club website and its associated digital platforms.

Issued by John Brown 5 Feb 2013

Softline rebranded as Sage South Africa

Softline South Africa has rebranded to Sage South Africa, effective immediately, and will rebrand all its divisions accordingly.

5 Feb 2013

Capitec and gamification

Gamification is essentially the concept of applying game-design methodologies to non-game scenarios to make them more interactive, engaging and fun. The use of game mechanics like points, badges, leader boards and avatars help improve motivation and learning in more formal type situations.

By Mark Schefermann 5 Feb 2013

The new age of digital publishing

We already have a month in the books for 2013. As I look at the next 90 days to nine months, I see an almost harmonic convergence of market conditions for digital publishing. It will be a time of great change, but digital publishing is having its breakout year.

By Jeanniey Mullen 3 Feb 2013

Light at the end of the Telkom tunnel?

Could it be that a glimmer of light has appeared at the end of the Telkom tunnel with the decision to cut its data tariffs? Certainly, this is good news for South African consumers who are still paying far over the relative odds for their internet access.

By Chris Moerdyk 1 Feb 2013

SEOmoz lands in the Mother City

Thursday, 24 January, marked a spectacular occasion for South Africa's SEO community as celebrated SEO gurus, SEOmoz and their charismatic founder, Rand Fishkin, descended on the Cape for their annual conference/networking extravaganza, the 2013 MozCation.

Issued by Synergize Online 1 Feb 2013

AFSTEREO launches Gnosko web portal

The African Stereo Network's core business focus remains the provision of trusted and essential broadcast radio and television advertising media ("spots") and music play ("songs") business information to the media, advertising, regulatory, music and marketing sectors, operating throughout South Africa.

Issued by Afstereo 1 Feb 2013

[2013 trends] Africa's dynamic markets

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.

By Obaika Consulting Team 31 Jan 2013

[2013 trends] Out-of-the-box branding

No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.

By HKLM Exco Team 31 Jan 2013

[2013 trends] SA's youth trend-o-meter

Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.

By HDI Youth Marketeers Team 31 Jan 2013

Mango launches iPad and iPhone App

Yesterday, 30 January 2013, Mango launched an app on the Apple platform and plans to make the app available across most other mobile platforms during the next couple of months. In October last year, it launched an airline mobisite with a booking functionality.

31 Jan 2013

[Biz Takeouts Lineup] 51: Online recruitment trends for South Africa and Africa

Tonight on the Biz Takeouts Marketing & Media radio show, streamed live 5pm-6pm via 2oceansVibe Radio, we talk online recruitment in South Africa and Africa. The studio guest will be Matthew Gray, web and mobile technology specialist at Graylink. [twitterfall]

31 Jan 2013

The mobile retail revolution

The 2012 African Mobile Factbook (Blycroft Publishing) revealed a few interesting revelations. We know that commerce in Africa is steadily becoming dependent on mobile. Some analysts are even predicting that Africa will become the world's first post-PC region of the world, with countries such as Botswana, Gabon and South Africa having a mobile penetration of more than 100%. And with mobile being such a pervasive, sophisticated, and personal device, comes new and exciting opportunities.

By Bevan Ducasse 31 Jan 2013

[2013 trends] Africa poised for a great future

As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.

By Nandkishor Buty 30 Jan 2013

[2013 trends] It's all Hype(r)

Colloquially, the word hyper is often used to convey over-the-top or excessive behaviour - as in "those blue Smarties made my child/dog/girlfriend really hyper". Additionally, over the last three or four decades, it has also come to mean linked. For the purposes of trend prediction, I will go out on a limb and predict that, from 2013, hyper will replace mega, uber and even inter as an urban prefix of choice.

By Terry Levin 30 Jan 2013

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