Lipton's floating vending machine attracts bathers

A floating vending machine, described as a world first, intrigued holiday bathers at Clifton Beach, Cape Town, as part of the exciting, interactive activation of the Lipton Ice Sea: Never Lose Your Cool campaign. 9 Jan 2013 09:15

Take advantage of these hot marketing trends in 2013

[Subhash Chandra] NOIDA (UP), INDIA: Unlike the traditional forms of marketing such as advertising, wherein almost everything has been said and done, search marketing is still dynamically growing and best practices are invented day in and day out. Every year, search engine marketers get filled with anticipation wondering what would emerge as the "next big thing" in search marketing. 9 Jan 2013 05:50

Rolling Media

A trucking good idea

[Issued by Rolling Media] Commercial feature: Hot on the heels of international trends, RollingMedia is delighted to launch an innovative suite of media packages for brands looking to maximise their outdoor visibility. 8 Jan 2013 10:21

Millward Brown's Futures Group: Top 10 emerging digital, media trends for 2013

NEW YORK, US: Millward Brown, a global research agency, expert in helping companies grow great brands, has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector. 7 Jan 2013 06:22

Bizcommunity.com

Most Popular lists for 2012 for Bizcommunity Marketing & Media SA

[Issued by Bizcommunity.com] Here they are, Bizcommunity.com Marketing & Media South Africa's 2012 lists of most popular articles, those that drew the most comment, our most-read contributors, our most-visited galleries - and the ads from the Ornico Ad Showcase that got you voting. 4 Jan 2013 11:30

Are you using the right medium to target your customers? TV vs online advertising

[Peter Koeppel] LAS VEGAS, US: With the rapid changes that happen in the advertising industry, deciding how to spend your marketing dollars can be a challenge. We make that choice easier with our infographic: "Advertising in the United States - Television vs Online". 28 Dec 2012 09:13

Out-of-home trends for 2013

Craig Page-Lee, managing director Posterscope, shares his views on what he reckons will be the out-of-home trends in 2013. 27 Dec 2012 09:14

Midas Awards 2012 Winners: King James Cape Town wins Grand Midas for Santam Insurance

NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale. 21 Dec 2012 08:23

'What Women Want'

Looking at what marketers can do to relate better to the major spenders. 21 Dec 2012 05:14

Anti-mosquito campaign increases brand awareness

An "anti-mosquito" campaign for Swedish client ThermaCELL has pulled in more than 1,000 Facebook likes in the first two weeks of its launch in November and a sharp increase in awareness from consumers as well as customers and other retailers. 20 Dec 2012 11:00

SA's top ten most popular YouTube video ads in 2012

YouTube has released a list of South Africa's top ten most popular YouTube video ads of the year. These are the South African ads which achieved the largest number of views from people in South Africa. Ranked in order they are: 19 Dec 2012 07:19

Conduit Studios

Conduit is all warm and fuzzy

[Issued by Conduit Studios] Conduit extends heartfelt seasons greetings to all of their esteemed clients. It has been another year of incredible growth for the company and they thank their agency friends and their bold brands for the patronage and affording them the opportunity of bringing ambitious projects to life. 14 Dec 2012 12:09

Code Red Communications

Cashbuild - Helping build homes for more than 30 years

[Issued by Code Red Communications] Building materials retailer and consumer champion, Cashbuild, launches a new approach to retail advertising this week with two new commercials. 14 Dec 2012 11:34

Geo-targeted mobile media platform reaches 20 million

Primedia Unlimited subsidiary, TLC Unlimited, has announced the launch of a new mobile geo-targeting advertising platform that enables advertisers to convey strategic and geographically focused SMS via an advanced database system that targets specific audiences based on cross-demographics such as location, age, gender and income. 14 Dec 2012 06:21