Michael O'Rourke, president of New York Festivals' World's Best Advertising? Awards, shares his perspective on judging what's deemed as the best advertising globally...
Which multi-million dollar advert won Super Bowl Sunday and what trended on social media, is as important these days, as which team won the actual football game...
Last week I wrote about how long the copy in your advertisement should be, but over and above this you might want to remember the following top copywriting rules...
It's a question I have begun to see more often, certainly from a South African context, and it got me thinking, has the banner ad had its days in the sun..?
The Creative Circle Ad of the Month results for October 2012 have been announced, and chairperson for the advertising judging panel that month, Justin Gomes, commenting on the winning ads, added that "digital needs to be taken as seriously as all the other categories, especially if the industry wants to start making international inroads in a category where South Africa has been particularly creatively dire."
27 Nov 2012 06:54
Listen to the podcast of last week's Biz Takeouts Marketing & Media radio show which airs every Thursday 5pm-6pm, streamed live via 2oceansVibe Radio, to find out more about full service agency Y&R South Africa. [twitterfall]
26 Nov 2012 12:22
The Smartest Event takes place on Thursday, 29 November 2012, at the Wanderers Club in Johannesburg, where the annual marketing conference will launch the sixth edition of the Future Group's hardcover brand communication review, The Annual. It will also present the third Agencies' Agency award.
26 Nov 2012 08:56
What a breath of fresh air, a bold and confident statement, that the Times Media Group's (TMG) rate setting for 2013 would be based on the Advertising Media Forum (AMF) definition of core circulation. This will send a clear message to advertisers that TMG not only means business but will commit to a partnership of shared responsibility and reward.
By Gordon Patterson 23 Nov 2012 10:11
There is a well-known creative condition called "analysis paralysis". Fuelled by our incessant hunger for information and meaning, we have created a society too focused on the thinking and less so on the doing, overanalysing ourselves into a full stop. And the only way to move passed the stupefying white page staring back at you is to practice the art of Unthink.
By Maria Berrios-Carter 23 Nov 2012 06:45
At the international Sports Media Marketing Awards - the industry Oscars - held in New York, SuperSport won a Gold and three Silver awards.
23 Nov 2012 09:21
The digital marketing landscape is a vastly changing one and in recent years we have seen two trends emerge almost simultaneously: real time bidding (RTB) has taken off and completely changed the face of digital advertising, and the rise of mobile has forever altered user interaction with digital content.
By Kevin Dayton 22 Nov 2012 07:28
Egg Film's Kim Geldenhuys recently directed Nedbank Private Wealth No Stone Unturned. The commercial was shot on location in Morocco at Ait Benhaddou, a fortified city and UNESCO World Heritage Site that has hosted films like Gladiator and Prince of Persia.
Issued by Egg Films 22 Nov 2012 10:42
The brain is found to be far more "plastic" than previously thought, able to rewire itself after damage from a stroke or to strengthen neural connections or "maps" when learning, like memorising the dialogue of a play or learning to play the guitar. Brands map themselves in memory structures in a similar manner at various quality and quantity levels.
By John Laurence 22 Nov 2012 06:04
The new television commercial from Draftfcb Cape Town for South African icon, Klipdrift Export, highlights that the Distell brand has as much appeal and zest for life today as it had when it was launched over 70 years ago.
Issued by FCB Africa 22 Nov 2012 09:30
Tonight's Biz Takeouts Marketing & Media radio show, streamed live from 5pm-6pm via 2oceansVibe Radio, will have Y&R Advertising as its agency focus. The studio guest this Thursday evening, 22 November 2012, will be Y&R Cape Town's business unit director, Rowena Fester. [twitterfall]
22 Nov 2012 06:52
As soon as ABC's are published at the end of Q1 2013, Times Media will be linking advertising rates to core circulation and will review it quarterly thereafter.
20 Nov 2012 10:56
We all know the term 'less is more', but in a busy and complex world it is often forgotten. For a brand to say more and have optimal impact it needs to say less, less grey, less of the same, and more difference, more relevance. Simple doesn't mean easy though, and that's where the craft comes in. The craft of simplification.
By Glen Meier 20 Nov 2012 08:27
Arctic Circle has created a debut TVC for the female aerosol, exclamation. It focuses on the persona and attitude of the exclamation girl.
20 Nov 2012 08:08
Ogilvy Interactive Cape Town has won the MediaMind Rich Media Floating Trophy for Q3 2012, representing their second win in under a year.
Issued by Sizmek 20 Nov 2012 10:34
The Association for Communication and Advertising (ACA) will hold its 65th AGM at 3pm on 4 December 2012, at which time its board directors will be constituted. Interested parties should nominate board candidates before noon on Friday, 23 November 2012.
20 Nov 2012 07:58
When Sweet Spot Content received the brief from agency Lowe and Partners, it was challenged to create a 'different' world that would emulate the experience of eating and enjoying a Cornetto Black and White ice cream. (video)
19 Nov 2012 08:08
In an episode of season 5 of The Simpsons cartoon, the townsfolk of Springfield decided to legalise gambling in order to boost the town's flagging coffers. Marge, the mom, develops a gambling addiction after putting a loose coin in a slot machine. She becomes permanently glued to the machines, feeding in coins in a zombie-like fashion and consequently neglecting her family, who proceed to stir up all sorts of unconstrained mayhem.
By John Laurence 16 Nov 2012 09:48
Southern Comfort's latest TVC takes its positioning of 'Here's to the Unexpected' up several notches, giving it a fast-paced, contemporary and unexpected twist in its first locally produced commercial. It has begun airing on all SABC channels, e.tv and DStv this week.
15 Nov 2012 07:53
Following on its release of the Loeries official rankings for brands and agencies at the end of October, the awards have released all the official rankings for 2012. New additions this year include a top ten ranking for the rest of Africa & the Middle East category, for countries from outside of South Africa and a ranking for educational institutions.
14 Nov 2012 07:21
Big ideas are rare. So if you are going to go big, go really big; let's say 22 metres high by nine metres wide. That's the size of the new Doom billboard up in Braamfontein, Johannesburg.
Issued by TBWA 14 Nov 2012 10:00
What do you do when a client asks you for a truly unique and captivating concept for a campaign? Where do you look for something genuinely beautiful and out of this world? When Investec Asset Management gave this challenge to Ireland/Davenport they found their answer in the Amazon.
Issued by Ireland/Davenport 14 Nov 2012 10:16
Leading market research firm Millward Brown has officially opened its newest office in Cairo, Egypt to serve the North Africa market. This is the third office opened by the global firm in the Africa and Middle East region this year.
Issued by Millward Brown 14 Nov 2012 09:08
Hunter's has just released its latest TVC as part of its new 'Chase the Heat' campaign, which will unfold over the next couple of months. (video)
14 Nov 2012 06:02
In celebration of Heineken's 15-year association with the James Bond franchise and, in anticipation of the launch of Skyfall at the end of November 2102, the company has launched its international 'Crack the Case' campaign in South Africa. (video)
13 Nov 2012 06:20
The Jupiter Drawing Room (Cape Town) has announced details of its Constructus Masterclass 2012 and has invited small local creative enterprises to participate. The annual event was started last year in an effort to support local majority black-owned creative entrepreneurs and transform the local industry.
Issued by The Jupiter Drawing Room Cape Town 13 Nov 2012 10:43