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Good & bad advertising - who's to blame?
[Rolf Akermann] Maybe it's important for me to take the legal route, i.e. define what I mean by bad and good advertising. 27 Nov 2012 07:25
Creative Circle results for October 2012
The Creative Circle Ad of the Month results for October 2012 have been announced, and chairperson for the advertising judging panel that month, Justin Gomes, commenting on the winning ads, added that "digital needs to be taken as seriously as all the other categories, especially if the industry wants to start making international inroads in a category where South Africa has been particularly creatively dire." 27 Nov 2012 06:54
[Biz Takeouts Podcast] 46: Agency focus - Y&R Advertising
Listen to the podcast of last week's Biz Takeouts Marketing & Media radio show which airs every Thursday 5pm-6pm, streamed live via 2oceansVibe Radio, to find out more about full service agency Y&R South Africa. [twitterfall] 26 Nov 2012 12:22
Billads
Saving the world, one credit card at a time
[Issued by Billads] Getting your bill in a restaurant could be a life-changing experience. Pre-bill, you may not have given the environment so much as a passing thought, shrugging off global warming with a what-can-I-do attitude. Post-bill, your eyes would have been opened to the fact that individuals can help save the world. 26 Nov 2012 11:23
The Media Connection
Botswana's Yarona FM takes top honours in the Hotwire Media Perception Survey
[Issued by The Media Connection] The Hotwire Media Perception Survey, conducted in 2009 and 2012, provides a detailed snapshot of the media landscape in Botswana, giving advertisers and marketers the crucial details that they need to decide where to spend their budget. 26 Nov 2012 09:45
Smartest Event offers agency awards, panellists, topical discussions
The Smartest Event takes place on Thursday, 29 November 2012, at the Wanderers Club in Johannesburg, where the annual marketing conference will launch the sixth edition of the Future Group's hardcover brand communication review, The Annual. It will also present the third Agencies' Agency award. 26 Nov 2012 08:56
Etiket
Etiket enters KZN with eLan appointment
[Issued by Etiket] Etiket has been appointed the advertising agency for eLan Developments, a KwaZulu-Natal-based premier property development, marketing and sales company. 23 Nov 2012 11:14
TMG announcement - a breath of fresh air
[Gordon Patterson] What a breath of fresh air, a bold and confident statement, that the Times Media Group's (TMG) rate setting for 2013 would be based on the Advertising Media Forum (AMF) definition of core circulation. This will send a clear message to advertisers that TMG not only means business but will commit to a partnership of shared responsibility and reward. 23 Nov 2012 10:11
SuperSport shines at intl Sports Media Marketing Awards
At the international Sports Media Marketing Awards - the industry Oscars - held in New York, SuperSport won a Gold and three Silver awards. 23 Nov 2012 09:21
Unthink lately?
[Maria Berrios-Carter] There is a well-known creative condition called "analysis paralysis". Fuelled by our incessant hunger for information and meaning, we have created a society too focused on the thinking and less so on the doing, overanalysing ourselves into a full stop. And the only way to move passed the stupefying white page staring back at you is to practice the art of Unthink. 23 Nov 2012 06:45
GUD wins ASA case
The Advertising Standards Authority (ASA) handed down its ruling in the case of GUD Holdings and Federal-Mogul at the end of last month. 22 Nov 2012 10:43
Egg Films
Kim Geldenhuys shoots Nedbank ad in Morocco
[Issued by Egg Films] Egg Film's Kim Geldenhuys recently directed Nedbank Private Wealth No Stone Unturned. The commercial was shot on location in Morocco at Ait Benhaddou, a fortified city and UNESCO World Heritage Site that has hosted films like Gladiator and Prince of Persia. 22 Nov 2012 10:42
Draftfcb (South Africa)
New Klipdrift Export TVC highlights ageless appeal
[Issued by Draftfcb (South Africa)] The new television commercial from Draftfcb Cape Town for South African icon, Klipdrift Export, highlights that the Distell brand has as much appeal and zest for life today as it had when it was launched over 70 years ago. 22 Nov 2012 09:30
Real time bidding takes lead in digital advertising
[Kevin Dayton] The digital marketing landscape is a vastly changing one and in recent years we have seen two trends emerge almost simultaneously: real time bidding (RTB) has taken off and completely changed the face of digital advertising, and the rise of mobile has forever altered user interaction with digital content. 22 Nov 2012 07:28

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