Arctic Circle has created a debut TVC for the female aerosol, exclamation. It focuses on the persona and attitude of the exclamation girl.
Instead of being a classical concept ad, it is shot as a music video speaking to the young, sassy, diva girls it is aimed at. The bling, the gold, the statement pieces, the trimmings on the car and the tailor-made hip-hop track all reiterate this. The animation adds to the world the girl lives in, with colours popping and a hint of the best parts of the 80s. This spot demonstrates that it is not just a fragrance, but more an attitude.
Exclamation brand manager: Wendy Xengana Agency: Arctic Circle Executive creative director: Reghard Goussard Creative director: Hazel Scrimgeour Copywriter: Helene van Zijl Art director: Hazel Scrimgeour Agency producer: Decia Seloane Director: Grant De Sousa at Blue Panther Films Producer: Warren Meltz Client: Indigo Brands
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.