Brand South Africa's new chief marketing officer, Linda Sangaret, has a host of international experience with South African Tourism, in business and as a diplomat, that she hopes to put to good use in building the brand reputation...
'Accidental entrepreneur' Ravi Naidoo lets us in on why Design Indaba has turned the usual design philosophy of 'less is more' on its head: 'More is more' means this year's conference attendees will get more inspiration, more immersive experiences and more examples to reboot your creativity...
The 2012 winners of the Pendoring Advertising Awards, creative directors Frank van Rooijen and James Yeats Smith, are off to TEDActive, as the recipients of the overseas study trip of R50,000, which forms part of the Prestige Award.
The 49M initiative aims to inspire and rally all South Africans behind a common goal - save electricity and create a better economic, social and environmental future for all and to drive this, they have been hosting energy saving campaigns around the country.
Richard, born and raised South African, product of London Film School, Y&R visualiser to mid-nineties, became part of the UK Soho madness with a signing to Geofrey Seymour Films & Livewire, and later with the eclectic ASD Lionheart roster of directors.
When Super M briefed 7Dffrnt Knds of Smke, they were looking for the chance to engage with consumers in a year-long campaign that would do more than just promote the brand, it would show consumers that they knew their audience.
Packaging is critical, particularly in the FMCG category. Manufacturers spend money on research and design to put something on the shelf that will catch the consumers' eye and convince them to buy the product. However, once the product is ready to be opened, consumers hit the first obstacle.
Digital screens are fast working their way into almost every quick service restaurant worldwide. Digital signage is proven to be the basic feature in the commitment to staying modern and innovative at all times.
Consider for a moment the marketing environment in which you operate. Look at the people, your fellow workers, the company in which you're working for. How much of what you do revolves around the people to whom you're marketing?
Andrew Kyriako (director of Spitfire Films) and Liesl Karpinski (producer at Aces-Up) have brought together their strengths, experiences and passion for the advertising and film industry in order to start the Creative Collective in Dunkeld, Johannesburg.
Billed as the first anatomical exhibition of its kind to display real human remains, Body Worlds & The Cycle of Life opened at the V&A Waterfront in November 2012 and, following high visitor numbers, decided to extend its show from the end of February to 10 March 2013.
The future is always bright for any kind of computer-related or especially Internet-related technologies. We can always expect new innovations, but just what sort of innovations can we predict? Here are some of our predictions for 2013.
Portfolio Night, where aspiring young advertising copywriters, art directors and designers meet with several renowned advertising creative directors in a fast-paced evening of advice, networking and recruitment, is coming to South Africa for the first time on 22 May 2013.
In today's rapidly shifting online space, companies need to take a holistic approach to online marketing. Those who do so through content marketing need to connect with their audiences across a number of web and social channels.
According to the second round of the SME Growth Index, 'Easier/Harder for Small Business in South Africa', produced by business environment specialists SBP, the survival of South Africa's Small and Medium Enterprise (SME) community, is under both immediate and long-term threat.
We speak with different voices. We hear with different ears. Our intentions play a great part in our communication, and the words and tone we use are an integral part of the subtle, underlying structure of our information exchange.
ComutaNet recently hosted Yvonne Chaka Chaka on both Rank TV and Comuta Radio, bringing audiences quality and entertaining content while delivering capacity audiences for advertisers, as Rank TV reaches more than 5-million viewers weekly and Comuta Radio reaches over 2-million commuters daily.
Gerhard du Plessis, Head of Service Delivery at Striata, a global leader in paperless communication, answers some tough questions about the future value of white-listing as a tool to maximise email deliverability.
Boomtown has recently expanded its workforce with three talented individuals who will form part of the agency's dynamic team. With its recent account wins it became the ideal opportunity to expand and grow the team.
The general consensus in the industry is that once you've resigned from a company, the relationship ends there, even if you parted on good terms. While that may have been true a decade or so ago, many companies these days are finding that it may be wiser to maintain a positive relationship with talented ex-employees.