Packaging news

Subscribe to industry newsletters

Press offices

Enquire about a press office
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard

Packaging news

Plea for packaging that opens

Packaging is critical, particularly in the FMCG category. Manufacturers spend money on research and design to put something on the shelf that will catch the consumers' eye and convince them to buy the product. However, once the product is ready to be opened, consumers hit the first obstacle.
Plea for packaging that opensWhen they get back, they try and get to the product that was marketed and bought, but it is virtually impossible. Either they have to be Samson or Einstein to get to the product.

One is aware of the high crime statistics in South Africa and that pilfering is a huge problem for shop owners, chains, etc but surely there is somewhere in between being impossible to get to the product and being extremely easy to get to the product, that will minimise pilfering, but make consumers happy?

If marketing fundi spend so much time making sure that the packaging looks right, can the packaging manufacturers/engineers please do their jobs so as to not turn a positive brand image into a negative?

The other gripe is electrical plugs. Do manufacturers or distributors of electrical products in Southern Africa not know that we have three-pronged plugs as a norm? Every time one buys an appliance, one has to remember to buy an adapter so that the 2-prong can fit. The reason may be to save on packaging but customer satisfaction is also vital. Manufacturers of packaging need to get it right.
    
 

About Rolf Akermann

Passionate Marketing / Brand Strategist with substantial industry experience - Thrives on building and growing successful brands...
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.

News