New technologies and new media channels keep popping up, creating new challenges for businesses and a need for new strategies to ensure the right content is reaching the right audiences at the right time. The old "create", "approve", "publish" model doesn't work anymore and it's time for people to adapt to, and adopt, what's become known as the "new content lifecycle", which can be summed up into four stages:
To make the most of these steps, you'll need sizzling content. You'll find out how to create it in my next piece.