Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...
"Thank you. And stay woke, bitches," is not a quote you'd normally attribute to former US President Barack Obama. But filmmaker Jordan Peele just made this a reality, by using intelligent visual trickery...
The organisers of the well-known Casual Day campaign, Cornèl Theron and Annelise de Jager, have launched a new annual fund raising campaign - Tekkie Tax for Friday 31 May 2013. Donors can select beneficiaries of their choice, selected from five main categories; animals, basic community welfare, children, disability or education.
Navigation company TomTom has launched a new app that makes it easier for drivers to keep an accurate log of their trips using their smartphone. The new Webfleet Logbook app for Android and iPhone helps drivers and businesses reduce mileage claim administration and create reliable logs for tax compliance.
The South African National Parks (SANParks) has announced its revised filming and photography rates for 2013, with an average of 10% across the board for all filming and photographic shoots taking place in national parks. The increases are effective immediately in all of its 19 national parks.
Following an intensive strategy workshop, held from 1-3 February 2013, the South African Science Journalists' Association (SASJA) will bid for the 2015 World Federation of Science Journalists' Conference.
One of the world leaders in direct and digital marketing, OgilvyOne launched in South Africa last week. Distinguished by its thought leadership and expertise in the data and analytics arena, it was voted the number one global customer engagement company in 2012 by the business researcher Forrester.
It is widely acknowledged in the ICT industry that Africa has the second fastest growing mobile market globally. Quite understandably there has been an increase in interest in mobile advertising and the ability to leverage off this high growth and expected demand.
To celebrate the tradition of Valentines Day and quite literally to spread the love, ideas-centric, media agnostic agency, OwenKessel has big plans for the day of love. Through an online competition, an OwenKessel creative team will be salvaging Valentine's Day for one lucky person and subsequently one lucky couple (we hope).
To commemorate the 10th anniversary of Safer Internet Day (SID), Google SA joined forces with its online child safety campaign partners and hosted online safety workshops for Johannesburg learners and parents to 'connect with respect'.
Women in Action (WiA), a group of pastors' wives from the Universal Church of the Kingdom of God (UCKG), participated in international World Cancer Day by hosting a fun family day expo at the Cenacle of the Holy Spirit in Soweto on 4 February 2013.
Responding to the need for leadership that can rethink and redesign conventional social, business and brand models, unlock value beyond the balance sheet, build brands that are genuine in adding value to peoples' lives and can collaborate with others, the Vega School of Brand Leadership offers its Master's programme.
Breaking another record, Usain Bolt, dubbed the world's fastest man, is featured on what is described by the Guinness Book of Records as the world's largest illuminated advertising sign (indoors), in his role as Nissan's 'Ambassador of Excitement'.
The first link people usually make to digital PR is to social media, but social media marketing is not digital PR and understanding the difference is extremely important to ensure the successful implementation of a digital strategy.
LONDON, UK / CAPE TOWN, SA: There's often a temptation with content marketing to think about the next big innovation or technology without actually thinking about what it could mean for the customer. It's vital that content is always relevant and empowering to customers regardless of the technology used.
There have been many articles written about why brands should engage with the youth on social networks. My article however, aims to establish how brands can capitalise on the culture youth deem as being "cool". I will also touch on the strategies that can help brands leverage this culture to gain the "Cool Factor".
MOUNTAIN, VIEW, US: Today Google is upgrading AdWords, by rolling out enhanced campaigns. The company says this is a first step to help you more simply and smartly manage your ad campaigns in today's multi-device world.
South Africa's stagnant mining sector is driving local pump manufacturers and distributors to launch aggressive export growth strategies beyond the country's borders. A number of them are planning to use the upcoming Pumps Valves & Pipes Africa Expo to position themselves in the global mining sector and pursue new business opportunities.
To help fight malaria, Continental Outdoor Media has joined forces with the United Against Malaria (UAM) campaign to use the popularity and power of football to raise awareness of the prevention and treatment of malaria.
Microsoft Corporation on Tuesday, 5 February 2013, introduced the Microsoft 4Afrika Initiative, a new effort through which the company will actively engage in Africa's economic development to improve its global competitiveness.
Future Crew is a schools-based project aimed at empowering learners in challenged communities to make positive changes in their lives through being active and life skills training. Lavender Hill Senior Secondary School learners have recently created a graffiti-style mural that underlines the tenets of the project.
The Digital Media and Marketing Association (DMMA) has released the findings from a survey conducted on South Africa's internet-using population at the recent DMMA and Effective Measure Roadshows held in Cape Town on 30 January, Johannesburg on 31 January and Durban on 1 February.
Strike Media teamed up with Red Bull at the 2012 Flugtag event in Cape Town in early December. The event was organised by Red Bull and required competitors to attempt to fly homemade, size and weight limited, human-powered flying machines. The flying machines were launched off a pier at a height of about 10m, and into the sea.
February 2013 marks 20 years of existence for South Africa's longest-running soapie, Generations. The man behind the TV soapie, Mfundi Vundla, is considered the godfather of South African soapies and graces the cover of Destiny Man's January/February 2013 issue.