The internet has created two clear pockets of people: the hyper-informed consumer and the hyper-sensitive staff member...
A high 79% of consumers have taken action after seeing an out-of-home (OOH) advertisement, with 62% doing so after seeing a digital out-of-home (DOOH) advertisement...
The biggest out-of-home trend in 2016 is digital out of home (DOOH). PricewaterhouseCoopers also predicts the industry will continue to show steady growth...
Having looked at the media planning side of advertising over the past few weeks, I thought I'd end the year by examining various kinds of media, but then thought better of it...
Last week, the South African advertising industry descended on Rivonia for the most coveted title of the year - The Financial Mail's Annual AdFocus awards, which was a celebration of their outstanding performance...
Design agency Whitespace Creative just celebrated its 20th anniversary, so while you may not recognise the agency name, you'll likely be familiar with its work. Here are insights into what 'good design' means...
Sitting in the peak hour traffic on your way to or from work in December, with tears rolling down your cheeks. Sound familiar? Unless you've had a really bad day, chances are the KFM Christmas Wish list is the culprit...
CHICAGO, US / JOHANNESBURG, SA: IGA has announced that it will continue to advance its global presence by partnering with Johannesburg-based Unitrade Management Services (UMS) to bring the IGA brand back to South Africa. IGA originally moved into South Africa in 2002, but there have been no IGA stores in the country since 2008.
18 Jan 2013 10:48
In a highly-connected world where social media savvy-consumers expect greater transparency from the companies whose brands they use, the absence of shared values is becoming an imposing threat to companies' triple bottom lines*.
Youth marketing specialist, Student Brands, is proud to announce that they have joined the Fore Good Group. Fore Good is a leading brand builder and distributor in the FMCG sector offering suppliers comprehensive solutions - from importation rights to merchandising and marketing.
Issued by Student Brands 18 Jan 2013 09:25
Soteria Online Backup, an online backup supplier has released a new website and a new product called CloudSync.
18 Jan 2013 08:51
Samsung offers a VIP Purchase Programme (VPP) that claims to provide professional organisations with access to what the company says is an exclusive e-commerce portal that has the latest products available for purchase.
18 Jan 2013 08:24
MPULL, a cloud-based marketing software solution incorporating operation and resource management and lead nurturing, began development of its end-to-end solution, which having been in its beta phase for over two years now, is now being used by South African brands.
18 Jan 2013 07:26
As part of Continental Outdoor's new Gautrain Station activations, over 1,600 passengers who passed through the Piazza at the Sandton Gautrain Station late last year were treated to a quick pick-me-up coffee in a red Nescafé Mug.
18 Jan 2013 07:02
e.tv wishes to correct any impressions created by certain statements of the Department of Communications in the wake of the South Gauteng court decision on the matter of set-top-box (STB) control for DTT.
18 Jan 2013 06:22
human.kind has just wrapped up a punishing two months of re-pitching on several of our long-term accounts. This was not expected. The truth is, we were blindsided. In retrospect though, we probably had it coming. If you've read my previous rants, you'll know what I'm getting at. Be that as it may, being the incumbent agency is a weird trip and I'm going to share it with you.
By Matt Rowles 18 Jan 2013 06:15
How are P&G and Unilever differentiated? Does the Coca-Cola Company want to be known for obesity or health? Will supermarket brands be strengthened or weakened by their supply chains? The perfect storm of social media, continuing social unrest, concerns over the economy and environment will batter brands that are not resilient and adaptive, while shaking established ad agencies to their foundations.
By Mike Freedman 17 Jan 2013 14:04
It seems we are at a point where technology advances so quickly, it is almost unsettling. Of course, it is a matter of perception but, for what it is worth, my subjective experience over the past five years has been one where a disturbingly high number of 'impossibles' have suddenly become 'possible'.
By Craig Kolb 17 Jan 2013 13:28
The first Biz Takeouts Marketing & Media radio show of 2013 kicks off tonight, Thursday, 17 January 2013, streamed live from 5pm-6pm via 2oceansVibe Radio. We will look at the state of e-commerce in South Africa with studio guest and CEO of Loot.co.za, Gary Hadfield. [twitterfall]
17 Jan 2013 12:15
Belatedly, sales - long the corporate stepchild - is emerging not only as a topic worthy of academic and executive attention but also as the business function where substantive improvement is not only doable but also capable of delivering extremely attractive improvements in shareholder returns.
By Peter Gilbert 17 Jan 2013 12:10
Mobile and email marketing is still a relatively young industry in South Africa, even with companies like GraphicMail having operated here for more than a decade. The industry has, however, in recent years picked up the pace, as is evident in Alexa.com's website rankings.
Issued by GraphicMail 17 Jan 2013 12:07
Content 2013, SA's first comprehensive content marketing conference, has just announced their stellar line-up of speakers. And as promised, they will be sharing uniquely crafted presentations that address very specific aspects of the content marketing industry.
Issued by MANGO-OMC 17 Jan 2013 11:30
Vicki Steenkamp is the latest exciting addition to The SpaceStation team. As the new channel manager for the Food24, Women24 and Channel24 platforms, Vicki's extensive publishing and ad sales skill set promises a continuation of the performance of these top-ranking online platforms.
Issued by The SpaceStation 17 Jan 2013 11:02
The UCT Graduate School of Business (UCT GSB), in association with growth equity fund manager, Knife Capital, is launching a new executive education programme to promote the development of early-stage, high growth entrepreneurial activity in South Africa.
Issued by UCT Graduate School of Business 17 Jan 2013 10:50
The Jewellery Council of South Africa has given its official endorsement to the Rand Show, adding to a growing list of supporters that includes the Greater Johannesburg Business Chamber, and the South African Institute of the Interior Design Professions (IID).
Issued by The Rand Show 17 Jan 2013 10:47
The Eastern Cape film industry is currently being showcased in a thirteen-part series on BayTV (DStv channel 260), entitled Film@Bay, at 8pm on Saturdays, with repeat broadcasts at 10.30am on Sundays and 4pm on Mondays.
17 Jan 2013 10:37
Grapevine is looking forward to another exciting and challenging year ahead with existing and new clients. The advances in technology that are revolutionising the communication industry are continually setting Grapevine new goals to embrace, so as to offer their clients' optimum exposure.
Issued by Grapevine Communications 17 Jan 2013 10:27
Legal & Tax, a provider of affordable legal cover and tax services, has just launched its 25,000 reasons to 'Like' your school Facebook competition, which will result in a Gauteng school being awarded R25,000.
17 Jan 2013 10:10
Primedia Unlimited's TLC has announced the launch of its salon media advertising and communication platform within hair and beauty salons. Current advertising platforms include mirror decals, indoor lightboxes and the ability to activate within the salon. The next phase of the business is the rollout of digital screens in these environments that will further improve the flexibility of the environment and platform.
17 Jan 2013 09:47
Student Brands strives to be the leading online student portal in Southern Africa, as well as globally. The company endeavours to provide students with the necessary resources, support and opportunities to excel in the competitive business world.
Issued by Student Brands 17 Jan 2013 09:45
Good Hope FM's new brand ad, shot by Slim from Egg Films, comes with one, unmistakable message: if you don't have Good Hope FM, you have no hope. The deliciously tongue-in-cheek spot makes a great meal of a simple truth: Capetonians live in one of South Africa's greatest cities; and boy do they know it.
Issued by Egg Films 17 Jan 2013 09:19
As commercial crime continues to rise, syndicates target vulnerable businesses and applicants manipulate CVs and references - which is why increasing numbers of employers are using polygraph testing to screen job applicants.
17 Jan 2013 08:40
If you can't write well - if you can't get your point across in a clear, concise and organised way - you have no choice but to spray and pray. Write with bad grammar, bad spelling and bad punctuation and no one is going to take you seriously.
By James Hurford 17 Jan 2013 06:11
Improvements in the way SMS is billed for, efficient spam deterrents, evolving technology capabilities and better handling of subscriptions services lay the foundation for another exciting year for SMS as a business communication channel.
By Dr Pieter Streicher 17 Jan 2013 06:06