The traditional role of public relations continues to evolve in a dynamic and constantly changing landscape. Today, PR is a key function of an organisation's reputation management strategy...
We've all had that moment, whether at a wedding, presentation, conference or the boss's announcement, when our heart sinks at the mention of the word speech...
"When I eat a pie I'm Gloria, when I eat a pie with Tropika I'm Glorioussss!" You either love it or hate it - whatever the case, the new Tropika ads are certainly being noticed...
In societal terms, memes are a cultural construct for the transmission of ideas. Social media has distilled memes down to a way of slaughtering holy cows and popularising a central theme or ideas...
No business has the right to brazenly and publicly offend customers just because of their religion, nationality, or skin colour. There are always consequences to your business with this extreme behaviour...
Last week was not good for Volkswagen (VW): an estimated $18bn fine, executives potentially facing criminal charges, a 20% drop in share price and a reputation in shatters...
This week, our 'Biz Online Insights' section explores the South African online population's views on blood moons, supermoons and lunar eclipse...
CHICAGO, US / JOHANNESBURG, SA: IGA has announced that it will continue to advance its global presence by partnering with Johannesburg-based Unitrade Management Services (UMS) to bring the IGA brand back to South Africa. IGA originally moved into South Africa in 2002, but there have been no IGA stores in the country since 2008.
18 Jan 2013 10:48
In a highly-connected world where social media savvy-consumers expect greater transparency from the companies whose brands they use, the absence of shared values is becoming an imposing threat to companies' triple bottom lines*.
For the 18th consecutive year, leading brand experience agency, VWV, has supported The Hamlet Foundation by staging its annual awards ceremony and fundraising banquet. Hosted at the Indaba Hotel in Fourways, this year's event was an enormous success with over 350 corporate and public guests giving generously.
Issued by VWV Group 18 Jan 2013 09:41
Youth marketing specialist, Student Brands, is proud to announce that they have joined the Fore Good Group. Fore Good is a leading brand builder and distributor in the FMCG sector offering suppliers comprehensive solutions - from importation rights to merchandising and marketing.
Issued by Student Brands 18 Jan 2013 09:25
Soteria Online Backup, an online backup supplier has released a new website and a new product called CloudSync.
18 Jan 2013 08:51
Samsung offers a VIP Purchase Programme (VPP) that claims to provide professional organisations with access to what the company says is an exclusive e-commerce portal that has the latest products available for purchase.
18 Jan 2013 08:24
MPULL, a cloud-based marketing software solution incorporating operation and resource management and lead nurturing, began development of its end-to-end solution, which having been in its beta phase for over two years now, is now being used by South African brands.
18 Jan 2013 07:26
As part of Continental Outdoor's new Gautrain Station activations, over 1,600 passengers who passed through the Piazza at the Sandton Gautrain Station late last year were treated to a quick pick-me-up coffee in a red Nescafé Mug.
18 Jan 2013 07:02
e.tv wishes to correct any impressions created by certain statements of the Department of Communications in the wake of the South Gauteng court decision on the matter of set-top-box (STB) control for DTT.
18 Jan 2013 06:22
human.kind has just wrapped up a punishing two months of re-pitching on several of our long-term accounts. This was not expected. The truth is, we were blindsided. In retrospect though, we probably had it coming. If you've read my previous rants, you'll know what I'm getting at. Be that as it may, being the incumbent agency is a weird trip and I'm going to share it with you.
By Matt Rowles 18 Jan 2013 06:15
How are P&G and Unilever differentiated? Does the Coca-Cola Company want to be known for obesity or health? Will supermarket brands be strengthened or weakened by their supply chains? The perfect storm of social media, continuing social unrest, concerns over the economy and environment will batter brands that are not resilient and adaptive, while shaking established ad agencies to their foundations.
By Mike Freedman 17 Jan 2013 14:04
It seems we are at a point where technology advances so quickly, it is almost unsettling. Of course, it is a matter of perception but, for what it is worth, my subjective experience over the past five years has been one where a disturbingly high number of 'impossibles' have suddenly become 'possible'.
By Craig Kolb 17 Jan 2013 13:28
The first Biz Takeouts Marketing & Media radio show of 2013 kicks off tonight, Thursday, 17 January 2013, streamed live from 5pm-6pm via 2oceansVibe Radio. We will look at the state of e-commerce in South Africa with studio guest and CEO of Loot.co.za, Gary Hadfield. [twitterfall]
17 Jan 2013 12:15
Belatedly, sales - long the corporate stepchild - is emerging not only as a topic worthy of academic and executive attention but also as the business function where substantive improvement is not only doable but also capable of delivering extremely attractive improvements in shareholder returns.
By Peter Gilbert 17 Jan 2013 12:10
Mobile and email marketing is still a relatively young industry in South Africa, even with companies like GraphicMail having operated here for more than a decade. The industry has, however, in recent years picked up the pace, as is evident in Alexa.com's website rankings.
Issued by GraphicMail 17 Jan 2013 12:07
Content 2013, SA's first comprehensive content marketing conference, has just announced their stellar line-up of speakers. And as promised, they will be sharing uniquely crafted presentations that address very specific aspects of the content marketing industry.
Issued by MANGO-OMC 17 Jan 2013 11:30
Vicki Steenkamp is the latest exciting addition to The SpaceStation team. As the new channel manager for the Food24, Women24 and Channel24 platforms, Vicki's extensive publishing and ad sales skill set promises a continuation of the performance of these top-ranking online platforms.
Issued by The SpaceStation 17 Jan 2013 11:02
The UCT Graduate School of Business (UCT GSB), in association with growth equity fund manager, Knife Capital, is launching a new executive education programme to promote the development of early-stage, high growth entrepreneurial activity in South Africa.
Issued by UCT Graduate School of Business 17 Jan 2013 10:50
The Jewellery Council of South Africa has given its official endorsement to the Rand Show, adding to a growing list of supporters that includes the Greater Johannesburg Business Chamber, and the South African Institute of the Interior Design Professions (IID).
Issued by The Rand Show 17 Jan 2013 10:47
The Eastern Cape film industry is currently being showcased in a thirteen-part series on BayTV (DStv channel 260), entitled Film@Bay, at 8pm on Saturdays, with repeat broadcasts at 10.30am on Sundays and 4pm on Mondays.
17 Jan 2013 10:37
Grapevine is looking forward to another exciting and challenging year ahead with existing and new clients. The advances in technology that are revolutionising the communication industry are continually setting Grapevine new goals to embrace, so as to offer their clients' optimum exposure.
Issued by Grapevine Communications 17 Jan 2013 10:27
Legal & Tax, a provider of affordable legal cover and tax services, has just launched its 25,000 reasons to 'Like' your school Facebook competition, which will result in a Gauteng school being awarded R25,000.
17 Jan 2013 10:10
Primedia Unlimited's TLC has announced the launch of its salon media advertising and communication platform within hair and beauty salons. Current advertising platforms include mirror decals, indoor lightboxes and the ability to activate within the salon. The next phase of the business is the rollout of digital screens in these environments that will further improve the flexibility of the environment and platform.
17 Jan 2013 09:47
Student Brands strives to be the leading online student portal in Southern Africa, as well as globally. The company endeavours to provide students with the necessary resources, support and opportunities to excel in the competitive business world.
Issued by Student Brands 17 Jan 2013 09:45
Good Hope FM's new brand ad, shot by Slim from Egg Films, comes with one, unmistakable message: if you don't have Good Hope FM, you have no hope. The deliciously tongue-in-cheek spot makes a great meal of a simple truth: Capetonians live in one of South Africa's greatest cities; and boy do they know it.
Issued by Egg Films 17 Jan 2013 09:19
As commercial crime continues to rise, syndicates target vulnerable businesses and applicants manipulate CVs and references - which is why increasing numbers of employers are using polygraph testing to screen job applicants.
17 Jan 2013 08:40
If you can't write well - if you can't get your point across in a clear, concise and organised way - you have no choice but to spray and pray. Write with bad grammar, bad spelling and bad punctuation and no one is going to take you seriously.
By James Hurford 17 Jan 2013 06:11