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Biz Takeout's

Episode 86: The power of brands in the mass communication landscape

Date: 22 Apr 2014
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Episode 84: Agency focus - Source

Date: 2 Apr 2014
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Episode 82: An African Path to Success & Effective Measure

Date: 24 Feb 2014 | Time: 39:00min
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IGA partners with Unitrade to expand to SA

CHICAGO, US / JOHANNESBURG, SA: IGA has announced that it will continue to advance its global presence by partnering with Johannesburg-based Unitrade Management Services (UMS) to bring the IGA brand back to South Africa. IGA originally moved into South Africa in 2002, but there have been no IGA stores in the country since 2008.

18 Jan 2013 10:48

Absence of shared values is an imposing threat to the bottom line

In a highly-connected world where social media savvy-consumers expect greater transparency from the companies whose brands they use, the absence of shared values is becoming an imposing threat to companies' triple bottom lines*.

By Ben Wagner, Issued by NATIVE VML 18 Jan 2013 10:17

Promise closes off 2012 with five new clients

Promise closed off 2012 with five new account wins. The agency will be delivering through-the-line and Digital solutions to clients within the financial, retail and food services categories.

Issued by Promise Brand Specialists 18 Jan 2013 09:54

VWV celebrates 18 years of support for the Hamlet Foundation

For the 18th consecutive year, leading brand experience agency, VWV, has supported The Hamlet Foundation by staging its annual awards ceremony and fundraising banquet. Hosted at the Indaba Hotel in Fourways, this year's event was an enormous success with over 350 corporate and public guests giving generously.

Issued by VWV Group 18 Jan 2013 09:41

Student Brands joins Fore Good

Youth marketing specialist, Student Brands, is proud to announce that they have joined the Fore Good Group. Fore Good is a leading brand builder and distributor in the FMCG sector offering suppliers comprehensive solutions - from importation rights to merchandising and marketing.

Issued by Student Brands 18 Jan 2013 09:25

Is your brand doing its job?

Many people believe that the word 'brand' relates simply to the visual identity of a particular company, product or organisation - in other words the organisation's name, logo and general look and feel.

By Anton Ressel 18 Jan 2013 09:16

New website from Soteria Online Backup, plus new product

Soteria Online Backup, an online backup supplier has released a new website and a new product called CloudSync.

18 Jan 2013 08:51

Samsung offers VIP Purchase Programme

Samsung offers a VIP Purchase Programme (VPP) that claims to provide professional organisations with access to what the company says is an exclusive e-commerce portal that has the latest products available for purchase.

18 Jan 2013 08:24

Ten ways to prevent 'Death by PowerPoint'

Unlike firearms, no one needs a license for PowerPoint - so until such licenses are issued, these are the basics in the field of presentation safety.

By Sid Peimer 18 Jan 2013 07:46

Marketing software solution available for South African businesses

MPULL, a cloud-based marketing software solution incorporating operation and resource management and lead nurturing, began development of its end-to-end solution, which having been in its beta phase for over two years now, is now being used by South African brands.

18 Jan 2013 07:26

Outdoor activation introduces Nescafé to Gautrain passengers

As part of Continental Outdoor's new Gautrain Station activations, over 1,600 passengers who passed through the Piazza at the Sandton Gautrain Station late last year were treated to a quick pick-me-up coffee in a red Nescafé Mug.

18 Jan 2013 07:02

Free-to-air broadcasters not responsible for delays on DTT

e.tv wishes to correct any impressions created by certain statements of the Department of Communications in the wake of the South Gauteng court decision on the matter of set-top-box (STB) control for DTT.

18 Jan 2013 06:22

Pitching in a monstrous economic climate (Part I)

human.kind has just wrapped up a punishing two months of re-pitching on several of our long-term accounts. This was not expected. The truth is, we were blindsided. In retrospect though, we probably had it coming. If you've read my previous rants, you'll know what I'm getting at. Be that as it may, being the incumbent agency is a weird trip and I'm going to share it with you.

By Matt Rowles 18 Jan 2013 06:15

[2013 trends] Growing power, vulnerability of the corporate brand

How are P&G and Unilever differentiated? Does the Coca-Cola Company want to be known for obesity or health? Will supermarket brands be strengthened or weakened by their supply chains? The perfect storm of social media, continuing social unrest, concerns over the economy and environment will batter brands that are not resilient and adaptive, while shaking established ad agencies to their foundations.

By Mike Freedman 17 Jan 2013 14:04

[2013 trends] South Africa's marketing research industry in 2013 and beyond

It seems we are at a point where technology advances so quickly, it is almost unsettling. Of course, it is a matter of perception but, for what it is worth, my subjective experience over the past five years has been one where a disturbingly high number of 'impossibles' have suddenly become 'possible'.

By Craig Kolb 17 Jan 2013 13:28

[Biz Takeouts Lineup] 49: The state of e-commerce in South Africa

The first Biz Takeouts Marketing & Media radio show of 2013 kicks off tonight, Thursday, 17 January 2013, streamed live from 5pm-6pm via 2oceansVibe Radio. We will look at the state of e-commerce in South Africa with studio guest and CEO of Loot.co.za, Gary Hadfield. [twitterfall]

17 Jan 2013 12:15

[2013 trends] Reinventing the sales function

Belatedly, sales - long the corporate stepchild - is emerging not only as a topic worthy of academic and executive attention but also as the business function where substantive improvement is not only doable but also capable of delivering extremely attractive improvements in shareholder returns.

By Peter Gilbert 17 Jan 2013 12:10

GraphicMail makes top 500 South African websites

Mobile and email marketing is still a relatively young industry in South Africa, even with companies like GraphicMail having operated here for more than a decade. The industry has, however, in recent years picked up the pace, as is evident in Alexa.com's website rankings.

Issued by GraphicMail 17 Jan 2013 12:07

Content 2013: Industry leaders gear up for groundbreaking conference

Content 2013, SA's first comprehensive content marketing conference, has just announced their stellar line-up of speakers. And as promised, they will be sharing uniquely crafted presentations that address very specific aspects of the content marketing industry.

Issued by MANGO-OMC 17 Jan 2013 11:30

New channel manager at The SpaceStation

Vicki Steenkamp is the latest exciting addition to The SpaceStation team. As the new channel manager for the Food24, Women24 and Channel24 platforms, Vicki's extensive publishing and ad sales skill set promises a continuation of the performance of these top-ranking online platforms.

Issued by The SpaceStation 17 Jan 2013 11:02

Programme to boost early-stage high-growth investment

The UCT Graduate School of Business (UCT GSB), in association with growth equity fund manager, Knife Capital, is launching a new executive education programme to promote the development of early-stage, high growth entrepreneurial activity in South Africa.

Issued by UCT Graduate School of Business 17 Jan 2013 10:50

Rand Show 2013 gets bling in its corner

The Jewellery Council of South Africa has given its official endorsement to the Rand Show, adding to a growing list of supporters that includes the Greater Johannesburg Business Chamber, and the South African Institute of the Interior Design Professions (IID).

Issued by The 2014 Rand Show 17 Jan 2013 10:47

DStv showcases Eastern Cape's budding film industry

The Eastern Cape film industry is currently being showcased in a thirteen-part series on BayTV (DStv channel 260), entitled Film@Bay, at 8pm on Saturdays, with repeat broadcasts at 10.30am on Sundays and 4pm on Mondays.

17 Jan 2013 10:37

Grapevine embraces 2013 with gusto

Grapevine is looking forward to another exciting and challenging year ahead with existing and new clients. The advances in technology that are revolutionising the communication industry are continually setting Grapevine new goals to embrace, so as to offer their clients' optimum exposure.

Issued by Grapevine Communications 17 Jan 2013 10:27

Facebook competition offers R25,000 to school

Legal & Tax, a provider of affordable legal cover and tax services, has just launched its 25,000 reasons to 'Like' your school Facebook competition, which will result in a Gauteng school being awarded R25,000.

17 Jan 2013 10:10

Epic Communications wins upmarket coffee bar account

The Daily Buzz, an upmarket in-house coffee bar operator, has appointed Epic Communications, one of the country's leading strategic and communications agencies, as its official public relations agency.

Issued by Epic Communications 17 Jan 2013 09:56

New ambient media for hair salons

Primedia Unlimited's TLC has announced the launch of its salon media advertising and communication platform within hair and beauty salons. Current advertising platforms include mirror decals, indoor lightboxes and the ability to activate within the salon. The next phase of the business is the rollout of digital screens in these environments that will further improve the flexibility of the environment and platform.

17 Jan 2013 09:47

Student Brands the link between business and students

Student Brands strives to be the leading online student portal in Southern Africa, as well as globally. The company endeavours to provide students with the necessary resources, support and opportunities to excel in the competitive business world.

Issued by Student Brands 17 Jan 2013 09:45

Turns out Capetonians totally know what they're like

Good Hope FM's new brand ad, shot by Slim from Egg Films, comes with one, unmistakable message: if you don't have Good Hope FM, you have no hope. The deliciously tongue-in-cheek spot makes a great meal of a simple truth: Capetonians live in one of South Africa's greatest cities; and boy do they know it.

Issued by Egg Films 17 Jan 2013 09:19

Pre-employment polygraph tests prevent crime

As commercial crime continues to rise, syndicates target vulnerable businesses and applicants manipulate CVs and references - which is why increasing numbers of employers are using polygraph testing to screen job applicants.

17 Jan 2013 08:40

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