[Dr Pieter Streicher] It used to be said that the only certain things in life are death and taxes. I think most of us can add a third to that list: too much information. We are constantly connected, constantly reachable, and it becomes very difficult and time-consuming to filter the important, need-to-know information from the deluge of advertising and cat videos.
[Dr Pieter Streicher] Businesses that shrugged their shoulders in resignation at the thought of an increase in SMS costs thanks to the introduction of an A2P SMS interconnect fee are in for a pleasant surprise.
[Dr Pieter Streicher] Much has been said on the topic of User Interface and the engagement of visitors with your front-facing marketing assets. At the front end of this surge is retail, always striving to better entice and entertain the masses.
[Dr Pieter Streicher] Companies should be careful of buying into the doomsday predictions around the demise of SMS. If they do, they will risk missing out on the excellent business opportunities that the SMS channel offers them.
[Dr Pieter Streicher] SMS language or 'textspeak' is taking a lot of flack for the general misuse of the English language today - both in spelling and grammar. But is it all negative? Parents and teachers have been blaming cellphones and SMSes for a 'degradation in the English language' for years now, and they feel this technology is standing in the way of children learning proper English.
[Dr Pieter Streicher] Companies that communicate with their customers using SMS could leave those same customers wide open to phishing, the fraudulent attempt to collect personal or banking details. Companies need to ensure that their customers are made aware of the types of SMS messages they send out, and what, if any, information they might request via the SMS channel to reduce the risk of SMS fraud through phishing attacks.
[Dr Pieter Streicher] The advent of the mobile Internet has not slowed the growth of SMS. If anything, SMS is fuelling the mobile Internet. Accessing the mobile Internet using hyperlinks sent via SMS is the norm for delivering rich mobile content, applications or services, and evolving cellphone design and new business models have led to the convergence of these technologies.
[Dr Pieter Streicher] A common misunderstanding about CRM is that it is about delivering communications using high-tech solutions. Mobile CRM is essentially about ensuring customer satisfaction by enabling communications that offer timeous information sent to the customer's most reliable communications device.
[Dr Pieter Streicher] Western society has become more and more permissive with the emphasis on the "freedom of expression" of individuals. However, these consenting rights need to be balanced by the protection of children's rights. Gone are the days when parental control meant keeping your kids off the neighbour's farm. Today parents need to be vigilant and protect children from harmful media content.
[Dr Pieter Streicher] New laws are about to be introduced which place the onus on telecommunication service providers to obtain and keep information on their clients. While contract users already have to provide personal information to the network operators, the new amendments to the Regulation of Interception of Communications and Provision of Communication-related Information Act tightens control on the pre-paid market.
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