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It's time to move from looking at new trends to really putting them into action to meet your customer's expectations in real-time...
Amongst information on demographics, banking habits, and product and brand consumption, SAARF AMPS Jun 15 (2015A) provides audience data on South Africa's media for the July 2014 to June 2015...
Companies in pursuit of brand content, should not overlook internal ethos and culture as a potential content stream...
Research shows that an advert in your target market's home language has greater impact. That's one reason why the Pendoring Awards are so focused on advertising messages that respect consumers by speaking to them in their mother tongue...
The African business landscape is evolving at a rapid pace. Africa has always been a mobile-centric hub, and with operators about to launch $30 smartphone handsets, the perfect storm is rapidly approaching...
Constantinides was selected for 21 Icons South Africa Season 3 for the establishment of numerous community outreach projects aimed at driving climate change...
The African Cristal 2015 Awards showed a high level of predictability in SA films, says Alistair King, Chief Creative Officer of King James Group, but all is not lost - we simply need to use our own subject matter...
After inviting the industry to comment on the revised entry categories for the 2016 Bookmark Awards and finalising the categories earlier this month, the Awards are now open for entries and close on 15 November 2015...
8 Oct 2015 09:10
MPULL, a cloud-based marketing software solution incorporating operation and resource management and lead nurturing, began development of its end-to-end solution, which having been in its beta phase for over two years now, is now being used by South African brands.
18 Jan 2013 07:26
As part of Continental Outdoor's new Gautrain Station activations, over 1,600 passengers who passed through the Piazza at the Sandton Gautrain Station late last year were treated to a quick pick-me-up coffee in a red Nescafé Mug.
18 Jan 2013 07:02
e.tv wishes to correct any impressions created by certain statements of the Department of Communications in the wake of the South Gauteng court decision on the matter of set-top-box (STB) control for DTT.
18 Jan 2013 06:22
human.kind has just wrapped up a punishing two months of re-pitching on several of our long-term accounts. This was not expected. The truth is, we were blindsided. In retrospect though, we probably had it coming. If you've read my previous rants, you'll know what I'm getting at. Be that as it may, being the incumbent agency is a weird trip and I'm going to share it with you.
By Matt Rowles 18 Jan 2013 06:15
How are P&G and Unilever differentiated? Does the Coca-Cola Company want to be known for obesity or health? Will supermarket brands be strengthened or weakened by their supply chains? The perfect storm of social media, continuing social unrest, concerns over the economy and environment will batter brands that are not resilient and adaptive, while shaking established ad agencies to their foundations.
By Mike Freedman 17 Jan 2013 14:04
It seems we are at a point where technology advances so quickly, it is almost unsettling. Of course, it is a matter of perception but, for what it is worth, my subjective experience over the past five years has been one where a disturbingly high number of 'impossibles' have suddenly become 'possible'.
By Craig Kolb 17 Jan 2013 13:28
The first Biz Takeouts Marketing & Media radio show of 2013 kicks off tonight, Thursday, 17 January 2013, streamed live from 5pm-6pm via 2oceansVibe Radio. We will look at the state of e-commerce in South Africa with studio guest and CEO of Loot.co.za, Gary Hadfield. [twitterfall]
17 Jan 2013 12:15
Belatedly, sales - long the corporate stepchild - is emerging not only as a topic worthy of academic and executive attention but also as the business function where substantive improvement is not only doable but also capable of delivering extremely attractive improvements in shareholder returns.
By Peter Gilbert 17 Jan 2013 12:10
Mobile and email marketing is still a relatively young industry in South Africa, even with companies like GraphicMail having operated here for more than a decade. The industry has, however, in recent years picked up the pace, as is evident in Alexa.com's website rankings.
Issued by GraphicMail 17 Jan 2013 12:07
Content 2013, SA's first comprehensive content marketing conference, has just announced their stellar line-up of speakers. And as promised, they will be sharing uniquely crafted presentations that address very specific aspects of the content marketing industry.
Issued by MANGO-OMC 17 Jan 2013 11:30
Vicki Steenkamp is the latest exciting addition to The SpaceStation team. As the new channel manager for the Food24, Women24 and Channel24 platforms, Vicki's extensive publishing and ad sales skill set promises a continuation of the performance of these top-ranking online platforms.
Issued by The SpaceStation 17 Jan 2013 11:02
The UCT Graduate School of Business (UCT GSB), in association with growth equity fund manager, Knife Capital, is launching a new executive education programme to promote the development of early-stage, high growth entrepreneurial activity in South Africa.
Issued by UCT Graduate School of Business 17 Jan 2013 10:50
The Jewellery Council of South Africa has given its official endorsement to the Rand Show, adding to a growing list of supporters that includes the Greater Johannesburg Business Chamber, and the South African Institute of the Interior Design Professions (IID).
Issued by The Rand Show 17 Jan 2013 10:47
The Eastern Cape film industry is currently being showcased in a thirteen-part series on BayTV (DStv channel 260), entitled Film@Bay, at 8pm on Saturdays, with repeat broadcasts at 10.30am on Sundays and 4pm on Mondays.
17 Jan 2013 10:37
Grapevine is looking forward to another exciting and challenging year ahead with existing and new clients. The advances in technology that are revolutionising the communication industry are continually setting Grapevine new goals to embrace, so as to offer their clients' optimum exposure.
Issued by Grapevine Communications 17 Jan 2013 10:27
Legal & Tax, a provider of affordable legal cover and tax services, has just launched its 25,000 reasons to 'Like' your school Facebook competition, which will result in a Gauteng school being awarded R25,000.
17 Jan 2013 10:10
Primedia Unlimited's TLC has announced the launch of its salon media advertising and communication platform within hair and beauty salons. Current advertising platforms include mirror decals, indoor lightboxes and the ability to activate within the salon. The next phase of the business is the rollout of digital screens in these environments that will further improve the flexibility of the environment and platform.
17 Jan 2013 09:47
Student Brands strives to be the leading online student portal in Southern Africa, as well as globally. The company endeavours to provide students with the necessary resources, support and opportunities to excel in the competitive business world.
Issued by Student Brands 17 Jan 2013 09:45
Good Hope FM's new brand ad, shot by Slim from Egg Films, comes with one, unmistakable message: if you don't have Good Hope FM, you have no hope. The deliciously tongue-in-cheek spot makes a great meal of a simple truth: Capetonians live in one of South Africa's greatest cities; and boy do they know it.
Issued by Egg Films 17 Jan 2013 09:19
As commercial crime continues to rise, syndicates target vulnerable businesses and applicants manipulate CVs and references - which is why increasing numbers of employers are using polygraph testing to screen job applicants.
17 Jan 2013 08:40
If you can't write well - if you can't get your point across in a clear, concise and organised way - you have no choice but to spray and pray. Write with bad grammar, bad spelling and bad punctuation and no one is going to take you seriously.
By James Hurford 17 Jan 2013 06:11
Improvements in the way SMS is billed for, efficient spam deterrents, evolving technology capabilities and better handling of subscriptions services lay the foundation for another exciting year for SMS as a business communication channel.
By Dr Pieter Streicher 17 Jan 2013 06:06
Looking back at the internal communication landscape in South Africa over the past year, and the trends that we are implementing in dozens of companies across Africa, here are some of the highlights of what can be expected in this specialised discipline in 2013.
By Daniel Munslow 16 Jan 2013 10:59
In reviewing the past few years from an events perspective, I'm tempted to ask: "Where did all the fun go?" As both the South African and the international events industries have grown, developed, matured and become increasingly competitive - all within the context of the global economic crisis - I might be forgiven for thinking that the game plan has changed.
By Karen Ashwin 16 Jan 2013 10:40
The announcement of Litha Communications as the conference, event and exhibition organiser for the inaugural conference of the SACPCMP (South African Council for Project Management and Construction Management Professions) to be held 11-12 April 2013, rounded off a highly successful year for the PR and events company.
Issued by Litha Communications 16 Jan 2013 09:46
2012 saw the ECHO for Children Foundation actively involved in four charity projects and initiatives. Among the projects, The Foundation revamped Lilitha Crèche, an unfunded crèche in Kraaifontein, sponsored a Christmas Party for the same crèche and managed to maintain a Study Fund.
Issued by ECHO Events and Conferences 16 Jan 2013 09:11
NEW YORK, US / JOHANNESBURG, SA: McCann "Truth about Wellness" global research study reveals multiple contradictions & cultural upsets around the world. More than half of respondents (54%) think that technology is making us healthier while 46% think it is making us sicker; globally 94% of consumers agree brands have a role in supporting their wellness needs.
16 Jan 2013 08:49