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Biz Takeout's

Episode 146: Global insights from Effective Measure CEO

Date: 27 Aug 2015
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Rose Setshoge
Who murdered effective human billboards?

If your human billboard (HB) campaign lacks creativity, interactivity, research and most importantly strategy, then don't spend a cent of your marketing budget on this medium as in addition you'll waste effort, time and contribute to the population of killers. I'm not talking about handing out leaflets or waving and smiling interactivity but HBs should have some basic brand knowledge such as benefits, target market, few if not all key selling points in addition to interpersonal skills.

By Rose Setshoge 11 Dec 2012 07:41

Political interference at the SABC? Surely not
Political interference at the SABC? Surely not

NEWSWATCH: An anonymous letter addressed to the SABC board and acting head of news Jimi Matthews alleges there is political interference in the organisation, reports Mail & Guardian. Meanwhile, it seems ANC members have taken to social media to comment on issues, and sometimes trash those they don't like, reports Times Live, while Politics Web reports on the Star having to apologise for a Zille headline, and Andrew Donaldson has a maths lesson for you; no cheating, and have those calculators ready.

By Rod Baker 11 Dec 2012 07:15

Hacker halts three SA websites

A hacker has claimed responsibility for disrupting SA's Department of Social Development's website and hacking those of the National Planning Commission and the National Population Unit.

11 Dec 2012 06:29

Jacaranda FM blooms in Midrand
Jacaranda FM blooms in Midrand

Jacaranda FM has moved to its new studio in Midrand, facing the N1 between New Road and Olifantsfontein, after 13 years in Centurion.

10 Dec 2012 12:05

Afrozaar's Baobab team spreading the word for sustainable app ecosystems - Afrozaar
Afrozaar's Baobab team spreading the word for sustainable app ecosystems

Following the launch of their Baobab Suite (MBaaS) digital content distribution platform and app development framework for newspapers wanting to go digital, the team has not stopped promoting the need for a focus on mobile app sustainability.

Issued by Afrozaar 10 Dec 2012 11:18

Happiness at work leads to increased productivity and confidence - Ndalo Media
Happiness at work leads to increased productivity and confidence

It is not surprising happiness at work is linked to increased productivity, a significant decrease in sick leave and increased confidence. The December 2012 issue of Destiny magazine featured the findings following six years of extensive global research from the iOpener Institute for People and Performance (IPP).

Issued by Ndalo Media 10 Dec 2012 11:03

Half of ANC supporters worried about leadership issues

More than half (53%) of adult South Africans and 52% of ANC supporters agree that the future of the ANC is uncertain because of the leadership issues within the party. Only two in every ten ANC supporters (19%) disagreed.

Issued by Ipsos 10 Dec 2012 10:58

Fresh new look for SA's frozen favourite, I&J - Just Design
Fresh new look for SA's frozen favourite, I&J

I&J recently revealed their all-new packaging upgrade, which is already appearing in stores countrywide. When the times called for a major packaging upgrade, they approached brand design specialist agency, Just Design.

Issued by Just Design 10 Dec 2012 10:49

The lean startup movement and the connected economy

The rate of change is ever increasing. Consumers are adopting new technology faster than ever before and their behaviour and expectations are changing.Businesses have to respond. And there are two trends emerging that will help companies do just that - the Lean Startup movement and the connected economy.

By Angus Robinson, Issued by NATIVE VML 10 Dec 2012 10:41

Renewed focus on exhibitors gains Rand Show the GJBC's endorsement - The Rand Show
Renewed focus on exhibitors gains Rand Show the GJBC's endorsement

For the third year in a row since the Rand Show's relaunch and repositioning in 2010, the Greater Johannesburg Business Chamber has given its full endorsement to South Africa's biggest consumer exhibition.

Issued by The Rand Show 10 Dec 2012 10:31

A great year for Moving Tactics

Moving Tactics started the year with the Cape Town division moving into a new office space, and has experienced exciting internal growth and success in accumulating a few high-profile and extremely sought-after clients.

Issued by Moving Tactics 10 Dec 2012 10:19

Digital - an end to the traditional creative team? - Gloo
Digital - an end to the traditional creative team?

The traditional creative team of Art Director and Copywriter, which has ruled advertising since television emerged as the dominant medium in the 1950s, is about to get the heave-ho.

Issued by Gloo 10 Dec 2012 10:06

How high-end liquor brands can leverage the power of digital - Digital Fire
How high-end liquor brands can leverage the power of digital

High-end liquor such as whiskeys, cognac and premium brandy are associated with images of wealth and sophistication, but are often enjoyed by a wide array of people from all walks of life. By tapping into digital marketing these brands can expect to further cement and grow brand awareness while boosting sales considerably.

Issued by Digital Fire 10 Dec 2012 08:57

New Android app for SA's schools
New Android app for SA's schools

Local company Future Mobile Technology (FMT) has developed an Android application, Netsurfer Scholar that will give users online access to material they need for school.

10 Dec 2012 08:30

[Biz Takeouts Podcast] 48: Youth-based communication solutions
[Biz Takeouts Podcast] 48: Youth-based communication solutions

To find out more about character-based entertainment products, youth-orientated content and communications solutions with Strika Entertainment, listen to last week's podcast of the Biz Takeouts Marketing & Media radio show, which airs every Thursday at 5-6pm streamed live via 2oceansVibe Radio. [twitterfall]

10 Dec 2012 07:34

Attila Bernariusz
Timing is everything in integrated campaigns

With advertising and marketing budgets under growing pressure, South African brands are looking for ways to optimise their spending and drive maximum value out of every rand. One way marketers are looking to improve return on investment, is by taking a more integrated approach to managing campaigns across multiple media and channels.

By Attila Bernariusz 10 Dec 2012 06:33

Don't cry for the Old Bag
Don't cry for the Old Bag

She's dead, and we are not sad. For far too long the ever-present portfolio bag has been stultifying creative endeavour and boring prospective employers with its flat, black, uniform format - even extending its death grip to digital platforms.

By Carmen Schaefer and Dr Carla Enslin 10 Dec 2012 05:58

Gill Moodie
Media Awards 2012: Never a dull moment

The looming Mangaung conference meant that ANC politics was THE big story of 2012 while the news hounds were kept very, very busy covering tumultuous events such as the numerous service-delivery and wage protests throughout the country and the Marikana massacre.

By Gill Moodie 10 Dec 2012 04:03

Dialogues on CSI unpack reputational drivers

Kaelo Engage, producers of Kaelo - Stories of Hope, South Africa's multimedia CSI communications platform, hosted Kaelo CSI Dialogues, held recently at Lilliesleaf Farm in Rivonia. The event discussed the need to integrate corporate social investment (CSI) activity into the broader strategy, thereby positively influencing a company's reputation.

9 Dec 2012 17:28

Tourism Radio in Paris
Tourism Radio in Paris

Tourism Radio, a Cape Town based enterprise, was invited to take part in the premier internet and blogging expo in the world, Le Web in Paris, France.

9 Dec 2012 17:18

Prepare art for 2013 Absa L'Atelier art competition
Prepare art for 2013 Absa L'Atelier art competition

Young emerging artists, between the ages of 21 and 35, should start preparing their work for the March opening of the 2013 Absa L'Atelier art competition.

9 Dec 2012 17:13

Boost website performance and retain customers
Boost website performance and retain customers

Riverbed study reveals online retailers need to increase website performance during holiday season to retain customers.

9 Dec 2012 16:41

Riding the mobile wave

WASHINGTON, US: "The mobile wave is going to sweep through and obliterate billions of jobs and millions of small businesses and that's going to be viewed with trepidation by politicians, unions and businessmen, all three, because they're going to see their world disrupted. But at the same time, it opens up the possibility for three or four billion people in the underclass to get a PhD."

9 Dec 2012 07:36

Old Mutual's changes provide results
Old Mutual's changes provide results

Is Old Mutual finally getting to grips with its complex international business model? Its third quarter results seem to show that it has made progress retaining assets: net client cash flow (NCCF) was still out of the door, but at least it was only £500m instead of £5,4bn.

8 Dec 2012 08:54

Habib tagged as 'preferred candidate' for Wits
Habib tagged as 'preferred candidate' for Wits

University of Johannesburg deputy vice-chancellor Adam Habib has emerged as the top candidate for the position of vice-chancellor at the University of the Witwatersrand. Incumbent Loyiso Nongxa, is to leave the post in May, after a 10-year stint.

8 Dec 2012 08:32

Gambling on more punters
Gambling on more punters

While each of their companies had varying degrees of success, the chief executives of three of the major casino groups in southern Africa - Tsogo Sun, Sun International and Peermont - agree that the future looks promising for the sectpr although there are still hurdles some to overcome.

8 Dec 2012 08:10

Unpacking TAMS Panel changes
Unpacking TAMS Panel changes

From Monday 10 December 2012, SAARF TAMS (Television and Audience Measurement Survey) will use the DStv audited figures for weighting the DStv penetration, PVR penetration within DStv and the bouquet percentages within the DStv and M-Net analogue universes on the TAMS panel. Audited DStv updated subscriber numbers will be included in all future bi-annual TAMS Universe update for weighting purposes only.

8 Dec 2012 07:24

Appetite for imports fuels deficits
Appetite for imports fuels deficits

Durban's import capacity will increase sharply once a multi-billion rand project to feed an ever-increasing appetite for goods from overseas gets off the ground.

7 Dec 2012 11:16

As 2012 draws to a close, GraphicMail looks at the year in email and mobile marketing

The digital marketing communications arena has seen phenomenal growth for South African email and mobile marketing company, GraphicMail. The South African online marketing environment has also seen sustainable growth, with more and more marketers realising the value of an integrated approach in order to improve their return on investment.

Issued by GraphicMail 7 Dec 2012 10:55

Ben Wren to head up new OwenKessel Cape Town office - Owen Kessel Leo Burnett
Ben Wren to head up new OwenKessel Cape Town office

Ben Wren, Co-founder and former CEO of 60 Layers of Cake has joined the team at OwenKessel and will be heading up its new Cape Town office as of January 2013.

Issued by Owen Kessel Leo Burnett 7 Dec 2012 09:57

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