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#AfricaMonth

Campaign to encourage African languages on social media
Campaign to encourage African languages on social media

Twitter indexes Kiswahili as one of its languages for #AfricanLanguagesDay and Africa Day...

4 May 2018

The Soapbox Films team with Stein back-left.
VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...

By Leigh Andrews 19 Apr 2018

Faithie © –
Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

How the internet is reshaping World Heritage and our experience of it
How the internet is reshaping World Heritage and our experience of it

Most people's experience of World Heritage is now a digital one. Whether it's on social media, an official website, Wikipedia or a simple Google search, this shift in "visitation" means many people who engage with World Heritage will never physically travel to the actual site...

By Cristina Garduño Freeman 29 Mar 2018

Bradley Elliott, founder of Continuon.
World's first social influencer survey results reveal the power of authentic online influence

Bradley Elliott, reveals the results of the world's first big brand social influencer survey by social intelligence company, Continuon...

By Juanita Pienaar 23 Mar 2018

freestocks.org via .
The true value of Twitter for brands that want to be effective

Why do brands need Twitter if there are hundreds of channels that already clutter our days? Shae Leigh explores the reasons why Twitter is still very relevant...

By Shae Leigh 22 Mar 2018

Facebook launches Trip Consideration tool
Facebook launches Trip Consideration tool

Facebook recently rolled out a new ad-optimisation programme called Trip Consideration. The new tool is only applicable to travel-related companies and offers an opportunity to turn travel intention into conversion...

14 Mar 2018

Mastercard to use Messenger to help SMEs leverage digital payments in Africa, Asia
Mastercard to use Messenger to help SMEs leverage digital payments in Africa, Asia

Mastercard will use Facebook Messenger to provide technology to small businesses in Africa and Asia to drive affordable acceptance of electronic and mobile payments...

1 Mar 2018

Human rights activist Annie Raman on Fort Review.
#FortReview: "How creativity can save lives when put to good use" - Annie Raman

Here's how Fort Review is changing perceptions and giving a voice to issues of industry equality, as well as the rise of advertising that goes beyond just punting a product to actually solving a societal issue...

By Leigh Andrews 1 Mar 2018

Personal branding: The value of a platform
Personal branding: The value of a platform

Mike Saunders writes about how ultimately the internet gives people an opportunity to scale their platform easily, giving them the opportunity to influence more and sell more...

By Mike Saunders 12 Feb 2018

Facebook partners for a safer internet in Africa
Facebook partners for a safer internet in Africa

Facebook today announced a number of partnerships across Africa to explore ways to make the internet safer for all...

6 Feb 2018

Image credit: Pixabay via .
YouTube labels state-sponsored news as rules tighten

YouTube began labeling news broadcasts that get government money as it vowed to be stricter about content at the globally popular online video-sharing service...

5 Feb 2018

Social Media Week Lagos announced
Social Media Week Lagos announced

eNitiate partners with Social Media Week Lagos - the only African city to host the event...

2 Feb 2018

Embrace digital but ignore traditional media at your peril
Embrace digital but ignore traditional media at your peril

Thabiso Dlamini explores several reasons why marketers need to focus on developing their relationship with traditional media now more than ever...

By Thabiso Dlamini 1 Feb 2018

What travel marketers need to know about Facebook's News Feed change
What travel marketers need to know about Facebook's News Feed change

In your dual role as travel marketer and Facebook consumer, the news that Facebook is going to 'clean-up' your News Feed will likely be met with a mix of joy and despair...

By Natalia Rosa 16 Jan 2018

Omar Essack, CEO of Primedia Broadcasting.
#BizTrends2018: Advertising platform accountability

We live in a world of blurred lines. There are companies that look and feel like cab companies. We love the services they deliver, so we're grateful for them but they claim not to be cab companies...

By Omar Essack 8 Jan 2018

Gil Sperling, CTO of Popimedia.
#BizTrends2018: You guessed it, it's the year of video

Cisco released a report late 2017 which, if its predictions are to be believed, adds fuel to marketers angling for increased budget for video creation...

By Gil Sperling 8 Jan 2018

Mike Oelschig, head of advisory at Cerebra.
#BizTrends2018: The (eventual) rise of the social command centre in South Africa

Terms like "command centre" or "digital centre of excellence" have been in the South African marketing landscape's lexicon for a few years now; but for the most part that is largely where the concept has remained. Until now...

By Mike Oelschig 8 Jan 2018

Natalie Pool, Native VML's head of content.
#BizTrends2018: Is the 280-character count the end of brands on Twitter?

If nothing else, Twitter has long since been defined by its ruthless 140-character count. It forced us to choose our words carefully. It challenged us to get the point. It reimagined short stories. It captivated our diminishing attention spans in a way that Facebook, TV, teachers and even news bulletins couldn't...

By Natalie Pool 8 Jan 2018

#MeTourism: The hidden costs of selfie tourism
#MeTourism: The hidden costs of selfie tourism

Research shows that it is not age, but the dark triad of personality traits - narcissism, Machiavellianism and psychopathy that push people to pursue selfie glory regardless of the result...

By Marianna Sigala 5 Jan 2018

#NEWSWATCH: Singing and dancing on the streets of Zimbabwe and on social media
#NEWSWATCH: Singing and dancing on the streets of Zimbabwe and on social media

Harare became one big street party as the resignation of President Robert Mugabe was announced yesterday. Much of the party was streamed live to the Zimbabwean diaspora via social media...

By Louise Marsland 22 Nov 2017

Startups winners at AppsAfrica.com Innovation Awards
Startups winners at AppsAfrica.com Innovation Awards

African startups Flare, Snapplify and Flutterwave were among the winners at the AppsAfrica.com Innovation Awards, which took place in Cape Town last night...

By Tom Jackson 8 Nov 2017

US journalist in jail on charges of trying to topple Mugabe
US journalist in jail on charges of trying to topple Mugabe

A 25-year-old American journalist charged with attempting to overthrow Zimbabwe's President Robert Mugabe, on account of an alleged tweet that described the ageing leader as "selfish and sick", was remanded in custody Saturday after denying the accusations...

6 Nov 2017

To succeed with youth on social media, let them be part of the brand's story
To succeed with youth on social media, let them be part of the brand's story

South Africa's first digital-native generation is coming of age, and it's changing the rules for marketers...

By Ernst Wittmann 2 Nov 2017

Make it digital
Make it digital

Some agencies are finally beginning to understand the importance of being "fully integrated." So why this need for integration?...

By Jeanette Grove 26 Oct 2017

Facebook sponsors TechCrunch's Startup Battlefield Africa
Facebook sponsors TechCrunch's Startup Battlefield Africa

Facebook gets behind African entrepreneurs in a 'celebration of tech' week as part of its sponsorship of TechCrunch's Startup Battlefield Africa...

9 Oct 2017

Kenya election annulment: What are Kenyans talking about?
Kenya election annulment: What are Kenyans talking about?

On 1 September the Supreme Court announced that the Kenyan elections had been annulled. Global media intelligence company Meltwater tracked and analysed the social media and online editorial mentions...

Issued by Meltwater 5 Oct 2017

Deutsche Welle broadcasts live to Africa via Facebook
Deutsche Welle broadcasts live to Africa via Facebook

Deutsche Welle launches its Africa programming as Live Radio on Facebook...

28 Sep 2017

Ory Okolloh
Top African business leaders to follow on Twitter

Here's a list of some of the top African business leaders to follow on Twitter...

22 Sep 2017

On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media
On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media

In a world where everyone is constantly scrolling down their screen, it's easy for brands' content to get lost in the clutter of posts on the timeline. Here's how to make content pop!...

By Babalwa Nyembezi 13 Sep 2017

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