Social media the next frontier for social responsibility

Corporate social responsibility (CSR) is a form of self-regulation incorporated into a company's business model. The goal of CSR is to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public.

Companies often seek innovative ways to carry out CSR programmes, as well the best ways to get members of the community involved. Social media platforms such as Facebook and Twitter seem a natural option when it comes to new and interesting ways to be socially responsible.

Global technology company, Intel, has embraced social media as a means of promoting its corporate responsibility. Intel's Director of Corporate Responsibility, Michael Jacobson, was quoted in top tech site, Mashable, saying: "There was a time when we only focused on reducing own environmental footprint. Today, we look for ways to help reduce CO2 emissions across the board, and we do that by talking with our stakeholders individually through social media."

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