Hennessy is celebrating its 250th anniversary this year with a rapidly growing market in Africa, built on its understanding that the only possible way to be successful in Africa was to adopt and adapt to the tradition of the continent...
6 May 2015
WASHINGTON DC, US: The B2B market is different in fundamental ways from the B2C sector. This article discusses the eight key criteria that distinguish B2B markets with implications that directly affect market research...
Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015
Customers influence generally comes from a series of issues when making purchasing decisions. This is true across the globe, and as such, the sub-Saharan Africa consumer is no different...
11 Mar 2015
The latest Ask Afrika Orange Index provides customer service trends based on 13 years of data, across 32 industries and 155 companies...
4 Mar 2015
Inspired by the millions of stories consumers tell about the things they do in their Levi's, the company has announced its new global brand campaign, 'Live in Levi's'... (video)
11 Aug 2014
According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...
9 Apr 2014
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