Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. 9 Nov 2011 09:36

Can you hear your brand?

[Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound. 16 Apr 2012 12:08

YouTube, Art Directors Club launch second round of "Show & Tell"

NEW YORK, US: YouTube and the Art Directors Club (www.adcglobal.org) have selected the latest round of new content for the YouTube Show & Tell brand channel, and announced the next group of top agency creatives and strategists to provide written and video reviews and commentary on the work. 21 Jul 2010 10:12

Interbrand releases 100 "Best Global Brands"

NEW YORK, US: Coca-Cola retains the number one spot; Google gains on Microsoft, while HP enters the top 10 in Interbrand's 11th annual ranking of the world's top brands. The rankings were released yesterday, 15 September 2010. 16 Sep 2010 08:05

Space Barley: The final frontier

TOKYO, JAPAN: The power of producing limited edition versions of a product should not to be underestimated. Releasing a special "collectors" edition at a premium price is an excellent way to generate PR, as well as enhance the image of a brand. 23 Jul 2010 10:37

Bizcommunity

Bizcommunity launches new dedicated sectors, newsletters

Bizcommunity.com - South Africa's largest online B2B publisher - is set to grow even more with the introduction of 16 new content channels, with weekly newsletters, as from yesterday Tuesday, 20 September 2011. 20 Sep 2011 15:45

[IMCC] "Out-imagine your competition" - Dan Pinch

[Sindy Peters: Africa editor] PR and marketing departments need to work together to generate creative ideas. This is the opinion of both social media expert Dan Pinch and Bizcommunity's own Chris Moerdyk, keynote speakers on day one of the two-day 2010 Integrated Marketing Communication (IMC) Conference. The event began today, Wednesday, 27 October 2010, in Cape Town at the Crystal Towers Hotel and Spa. 27 Oct 2010 13:49

'Don't assume that print, TV and radio are things of the past'

LONDON, UK: Mark St Andrew, creamglobal.com, interviews Tony Granger, global chief creative officer at Young & Rubicam on the subject of the "golden era" of innovation. 16 Aug 2010 10:44

The BP boss and other language lapses

[Mark St Andrew, creamglobal.com] LONDON, UK: As BP pledges to protect "small" people, Cream and Today Translations examines other examples of poorly chosen words, translation gaffes and cultural blunders. 28 Jul 2010 11:28

Research shows entertainment banners impact box office revenues

NEW YORK, US: A recent joint study from MediaMind and comScore provides insights into ad effectiveness and user behaviour in entertainment verticals. 23 Jul 2010 09:43

Draftfcb launches Institute of Decision Making

CHICAGO, US: Draftfcb, one of the world's leading marketing communications agencies, announced on 7 July 2010 further steps to enhance its ability to influence consumer behaviour by launching the Draftfcb Institute of Decision Making. 8 Jul 2010 13:06

Investment in speech analytics in call centres set to double

[Published by Ovum, part of the Datamonitor group] GLOBAL: Call centre spending on speech analytics is set to double worldwide, growing from around US$95 million in 2009 to US$180 million (about R720 million to about R1.36 billion, respectively) by 2014 according to Ovum. 23 Jun 2010 11:03

Right Stuff

SA-branded Hoodzpeaks for World Cup 2010

Hoodzpeaks® are attachments which fit snugly onto the peak of any regular cap to provide extended protection from the sun. Hoodzpeaks® snap onto peak caps, providing additional sun protection for the critical high-risk zones - face and ears. 11 May 2010 10:49