The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
When it comes to international surveys, African brands have some way to go in realising their full potential.
By Chris Human 13 Sep 2013 07:30
In partnership with distributor CFAO, French retailer Carrefour is making its entrance into the African market and will open shops in eight African countries by 2015.
23 Aug 2013 13:46
2012 saw the BuzzCity network grow by 67% with over 210.8 billion ads served across the globe and this extensive growth in mobile usage is certain to continue as we move through 2013.
By Dr KF Lai 21 Feb 2013 11:07
Africa's growing middle class has expensive tastes and research by Bain & Company suggests that luxury goods sales will increase by 11% this year - demonstrating the continent's potential for upmarket goods.
By Zeenat Moorad 5 Nov 2013 09:50
The Morocco government, earlier this week, held closed door discussions with senior Kenya government officials in an effort to overcome barriers of trade between the two sea-port endowed countries. The talks, lasting an hour, were held in the sidelines of a business exchange visit to Nairobi by over 106 Moroccan investors under the banner of the Maroc Export Promotion Centre.
26 Jun 2013 11:48
MasterCard, the National Bank of Egypt and Etisalat, have announced the launch of 'Flous', the mobile payment wallet in Egypt, which will bring Etisalat Egypt's subscriber base safe and convenient payment services through the power of their mobile phones.
25 Jun 2013 13:31
The rapid growth of Único Bank justifies this award to João Figueiredo, chairman and CEO of Único Bank, and has captured the eye of South Africa financial giant, Nedbank, who recently made an offer to buy a 36.4% stake in Único.
30 May 2013 12:10
The 48th Annual Meetings of the African Development Bank (AfDB) opened today, 27 May 2013 in Marrakech, Morocco, focusing on the need for Africa to turn economic growth into truly shared and sustainable economic transformation in the next half century.
27 May 2013 12:12
A new policy paper by the African Development Bank (AfDB) carries the importance of trade integration to macroeconomic convergence.
26 Mar 2013 12:39
LONDON, UK / JOHANNESBURG, SA: Turbulent times were predicted on the back end of 2012. The ANC Mangaung conference precipitated very little stormy seas other than an anti-climactic conclusion. The Mayan apocalypse materialised into nothing but an ordinary day. In fact with so many forecasts for change and a chasm of chaos, one may tend to be a bit sceptical with further predictions of change.
By *David Mattin and Saint-Francis Tohlang 8 Jan 2013 07:55
NEW YORK, US: Purchases of environmentally protective products have grown significantly in two of the world's leading markets - China and Brazil; but the widespread perception that these products are too expensive may be blocking deeper adoption.
21 Aug 2012 11:16
Africa's top bankers gathered in Arusha, Tanzania, to celebrate the 6th edition of the African Banker Awards, under the patronage of the African Development Bank (AfDB). Olusegun Agbaje, managing director of Guaranty Trust Bank, Nigeria scooped the prize for African Banker of the Year.
31 May 2012 13:20
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