Shoppers are changing at such a rapid pace, and while there are many methodologies to understand shoppers, a tool to help us move with the rapidly changing shoppers is needed...
Danette Breitenbach 29 Aug 2018
Euromonitor International has just released a Shifting Market Frontiers Megatrend forecast in which it pegs 'Africa Rising' as a megatrend...
Louise Marsland 24 Apr 2018
As store closures continue across the globe, we're witnessing the demise of physical retail as we know it...
Lauren Hartzenberg 26 Mar 2018
In the search to become 'more than a store', retailers in Africa need to put their customer at the heart of the operation, says Frans van der Colff...
Lauren Hartzenberg 9 Mar 2018
How Egyptian fashion designer Amna Elshandaweely uses social activism in her fashion to address issues of culture and identity...
Louise Marsland 22 Feb 2018
In the highly competitive business landscape where social media and customer experience are adding complexity to a global landscape, marketing needs to evolve...
Paula Sartini 6 Feb 2018
The influential Consumer Goods Forum summit was held in Africa for the first time - these are the top trends emerging...
Louise Marsland 20 Jun 2016
Five things you need to know about the future of the retail market in sub-Saharan Africa...
Louise Marsland 16 Jun 2016
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
Obaika Consulting Team 31 Jan 2013
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
HKLM Exco Team 31 Jan 2013
2011 was the year of the protester. But instead of discussing the bored trustafarians who 'occupied' the world lest they be denied something for the first time in their lives, I'd like to focus on the Arab Spring. How did it happen? And what can we as marketers learn?
Eugene Yiga 13 Apr 2012
A billion Africans and 50 million bank accounts. In South Africa, credit cards are used by only 16.5% of the population (2008). No African country comes close to 1% of total retail spend spent online - the magic figure which constitutes the tipping point for digital retail growth. No wonder, then, that the ecommerce market in Africa hasn't bloomed.
Herman Manson 12 May 2011
The recent global recession has changed our world forever. In a new digital age, characterised by oversupply and too many product types in almost every market, the challenge for companies will be to locate and capture pools of high-profit demand and be able to move with speed and flexibility to take advantage of them. Here are 11 trends for 2011.
Gisèle Wertheim Aymés 18 Jan 2011
If 2010 could be summed up as soccer, vuvuzelas and national pride, 2011 will be all about the hard work of restoring the economy to sustainable growth, paying attention to environmental concerns and mastering the technologies that are changing the world. Here are a few trends to watch in 2011.
Janice Spark 17 Jan 2011
The eruption of Iceland's Eyjafjallajökull volcano had a massive impact on many spheres - from the airlines, to events, to travel, to health, import and exports, and more, and its impact is likely to be felt for a long time - and that's even should the eruption cease completely - which it hasn't!
Rod Baker 29 Apr 2010
The 2010 FIFA World Cup is slowly but surely edging closer to a full stadium syndrome, with 2.2 million tickets sold so far. The remaining 500 000 tickets will go on sale on 15 April 2010 during the last ticket sale phase, which includes over-the-counter sales at designated FIFA ticketing centres nationwide, the organisers announced today, Friday, 9 April.
Issa Sikiti da Silva 9 Apr 2010
Kenyan supermarket chain Nakumatt Holdings Ltd will spend US$25 million for projects despite underlying political tensions in Kenya. It has reiterated its confidence in the local economy, pledging to push on with its investment and expansion plans.
Carole Kimutai 28 Jan 2008
Following the growing success of a round-the-clock shopping concept introduced by Nakumatt Holdings earlier this year, the supermarket chain has expanded the service to Nakumatt Downtown in Nairobi's city centre.
Carole Kimutai 15 Nov 2007