Euromonitor International's Africa Rising megatrend is part of a Megatrend report series that provides "thought leadership on trends with the strongest influence on the world of tomorrow".
By Louise Marsland 20 hours ago
It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction.
By Wynand Smit 18 Apr 2018