Retail Marketing

Subscribe to industry newsletters



DigiChat with Andrea: Content Marketing

Anyone can create and distribute content. The key differentiator lies in creating and distributing content that's relevant, consistent; and attracts and acquires a clearly defined audience...

By Andrea Mitchell 21 Jan 2015 05:10

Five struggles of a market researcher

WASHINGTON DC, US: The process of conducting market research isn't always easy, nor is the job of a market researcher. Here are five factors you should consider when gatthering data...

By Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014 06:40

Africa - the final frontier

In expanding and marketing products and services into Africa, business owners need to keep in mind that the continent of Africa has 53 countries, hundreds of languages and various cultures, making it a complex task.

By Sumesh Rahavendra 29 Sep 2014 07:46

New Levi's campaign inspired by consumers

Inspired by the millions of stories consumers tell about the things they do in their Levi's, the company has announced its new global brand campaign, 'Live in Levi's'... (video)

11 Aug 2014 07:51

The story of the African consumer

Trying to define the average African consumer is near impossible. Tastes and shopping habits are unique to each country, with differences found between regions and even cities within a country.

By Laine Barnard 3 Jun 2014 08:59

ZenithOptimedia releases its 'Global Adspend' forecasts

According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...

9 Apr 2014 10:03

Winning advertising creative - you get what you brief

A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.

By Dina Saffer-Myers 18 Mar 2014 15:51

Luxury goods firms taking the battle to Africa

Investment interest has grown in Africa's frontier markets this year and the region is set to become a key battleground for the luxury goods industry.

By Zeenat Moorad 27 Dec 2013 10:57

'Beyond Retail' for Africa

Professional services firm, Deloitte was a title sponsor of the inaugural World Retail Congress Africa, held last month in Sandton. I spoke to Ilse du Toit, a manager within the Strategy & Innovation practice at Deloitte Consulting.

By Danette Breitenbach 17 Dec 2013 08:48

[2013 trends] Africa's dynamic markets

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.

By Obaika Consulting Team 31 Jan 2013 13:20

[2013 trends] Out-of-the-box branding

No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.

By HKLM Exco Team 31 Jan 2013 12:33

Can you hear your brand?

Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.

By Lars Deutsch 16 Apr 2012 12:08

Dubai Lynx: Over 2000 entries into 2012 awards

DUBAI, UAE: The 6th Dubai Lynx Awards, one of the premier awards celebrating creative excellence in MENA's advertising and communications industry, has received a total of 2037 entries from 17 countries.

5 Mar 2012 08:33

Global consumer confidence increases 1 point in Q4 2011

NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.

8 Feb 2012 12:14

Show more
No jobs found