Retailers need to understand and engage with their customers. Customers want relevant information sent to them and this translates into retailers sending them the right message at the right time.
By Danette Breitenbach 20 Feb 2014 11:39
Many businesses think that the only way they can grow their business and increase their revenue is by recruiting new customers.
By Jerome Hendricks 23 Jan 2014 14:09
It's almost the end of 2013 and you know you need the well-deserved December break, but now is not the time to let your mobile ads go on holiday too.
By Ferdie Bester 25 Nov 2013 07:41
Telemarketing tends to get a bad rap, because when it is done incorrectly or badly, it can be a great annoyance with which business owners risk driving prospective customers away and even alienating their existing ones.
By Louise Robinson 17 Oct 2013 08:53
With social media continuously growing and companies spending exorbitant budgets on increasing their social following, there's a need to convert fans and followers into subscribers. There's no point in having 300,000 Facebook fans if you're not engaging with them on a regular basis through email, one of the highest ROI channels.
By Warren Cornelius 2 Oct 2013 06:03
If you are sold on the idea of growing your sales channel into Africa, where do you begin? Do you just start to call up various businesses left right and centre, hoping that someone will enter into a partnership with you to buy or help you sell your own product or service?
By Louise Robinson 2 Sep 2013 12:00
Many sales people struggle with the decision as to whether they should leave a voice mail message or not.
By Monika D'Agostino 21 Aug 2013 07:05
Many of you will have been gorging yourselves on e-commerce services for a while, downloading all the music, movies, TV series and news services that you desire. A few of you might even have paid for some of them. It's brilliant, isn't it?
By Tim Wyatt-Gunning 15 Aug 2013 12:01
Rule number one when it comes to planning a campaign, has to be defining very specific targets and how these targets will be measured. Driving sales and improving brand awareness are pretty much always the goal, but what exactly does success look like?
By Natasha McClymont 31 Jul 2013 12:00
Does cold calling leave you cold? Most people end up freezing when they are faced with the terrifying prospect of trying to sell something to a stranger on the other side of the phone.
By John French 23 Jul 2013 16:08
How do you ensure that your email marketing efforts resonate in an increasingly mobile market?
By Luke Wingfield Digby 15 Jul 2013 16:33
Aegis Media were asked to do a campaign for Baileys, a Diageo brand, in both Nigeria and Kenya, and 72 hours later had a creative concept and execution plan that fully answered and met the client's brief and saw three of their network brands - Posterscope, Isobar and Carat working as one integrated unit.
9 Jul 2013 12:19
E-commerce in Africa has grown dramatically over the past year, says Robin Philip of payment services provider PayGate, and is now in a position to support the massive consumer boom that's happening across the continent.
2 Jul 2013 09:46
For years, Africa has been the next big thing. While the continent continues to attract the hype, many businesses have found entry into African marketplaces challenging.
24 Jun 2013 13:51
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