Businesses are slowly but surely switching their big data outlook from one of fear to one of appreciation of its usefulness. Gareth Mountain, Olico executive, explains how you can use responsive lead generation to effectively turn your marketing into a profit centre...
Leigh Andrews 5 Jun 2017
At MipTV in Cannes, BBC Worldwide announced it has licensed over 400 hours of programming across Africa in the first part of 2017...
12 Apr 2017
With the proliferation of smartphones and the growing amount of personal data available, a 'segment of one' marketing and sales approach is now rapidly becoming reality...
John Beaumont and Melanie Bockemuehl 31 Mar 2017
It is common for salespeople to seek a path that offers least resistance. For example, a salesperson may prefer sending an email or making a quick phone call rather than meeting up with the customer. What the majority of salespeople don't know is that customers ignore emails and calls, which means selling products and services becomes more difficult...
Jared Koning 20 Feb 2017
A common sense rule to follow is: there is direct relationship between improving your negotiation skills and your personal motivation to sell. Improving one will improve the other. It is that simple...
Jared Koning 6 Jan 2017
The new hype is the ability to analyse various types of information that are not based at the same location - termed deep analytics...
30 Dec 2016
In some quarters, cold calling is regarded as the life blood of some of the businesses operating in the marketing, advertising, communication industry's B2B environment...
Johanna McDowell 19 Oct 2016
Many companies throw lavish sales conferences annually, but are these conferences resulting in just a fun event or do they actually impart knowledge, sending a driven, passionate and more skilled sales-workforce back to the grind the next day...?
Kim Currin 10 Oct 2016
While the marketing role has shifted and changed dramatically, it is the sales role that is most underestimated...
22 Jun 2016
The role of the media sales professional is changing rapidly...
31 May 2016
The questions of the liability of admin users of WhatsApp is increasing, following the case of an administrator of a WhatsApp group face arrest after a defamatory image of the Prime Minister of India was shared on a WhatsApp group created by the administrator.
10 hours ago
Music makers from all over the world are invited to apply for the 20th Red Bull Music Academy 2018 being held in Berlin from Friday, 8 September to Thursday, 12 October 2018. Applications close on Monday, 4 September 2017.
1 day ago
The One Club for Creativity, formed by last year's merger of the Art Directors Club and The One Club has announced the jury members for the Young Guns (YG) 15 programme, celebrating international creative professionals age 30 and younger. About half of the jury consists of past YG winners.
1 day ago
Forty-two South African designers are currently exhibiting their artisanal goods at the renowned BHV/Marais in Paris, a department store of the group of Galeries Lafayette that attracts over 60,000 visitors daily. The exhibition, which runs until 31 July 2017, showcases South Africa's creative energy and its international design and cultural capitals: Johannesburg and Cape Town.
1 day ago
#NEWSWATCH: In an effort to cut costs and shift spend towards its new professional assistant platform, Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows, trade shows and any other paid promotional efforts for the next year, which means it will sit out of the 2018 Cannes Lions Festival.
Jessica Tennant 2 days ago