CNN has appointed Antonio Canto to its commercial executive team under Chief Commercial Officer Rani R. Raad. As VP, Regional Sales, Canto will build CNN's business in Africa, Southern/Central/Eastern Europe, Middle East...
The growth in emerging markets gives millions of consumers new spending power, opening them up to a flood of product choices and communication channels, further exaggerated by the potential of digital platforms.
RIXEYVILLE, US: The direct sales industry has changed very little over the last few decades, incorporating new technologies as they have developed, rather than evolving their business practices to capitalise further on existing markets.
According to statistics, a satisfied consumer will share a good customer service experience with two to three people, while an unhappy customer will tell between eight and ten people, sometimes as many as twenty.