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Biz Takeout's

Episode 99: Best Marketing International and a jam packed show

Date: 25 Jul 2014
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Episode 98: FastCompany SA magazine, The Lean Startup methodology and Buying Cutomers with Brad Suga

Date: 18 Jul 2014
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Episode 97: MTN Business App Awards and measurability of ad campaigns.

Date: 10 Jul 2014
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Six things your website should do for you

If there's one thing that B2B marketing has taught me, it's that your marketing collateral is actually one of your most important business tools...

By Chemory Gunko 16 Jul 2014 12:21

MP wants alcohol ads banned

When MPs discussed the Report on Alcohol Abuse in Namibia late last week, Republican Party MP, Clara Gowases, called for a ban on the advertising of alcoholic beverages, reports Mathia Haufiku...

15 Jul 2014 09:54

Which do we need? More sales education or sales training?

Although there are an encouraging number of exceptions, tertiary academic institutions around the world have largely ignored sales, dismissing it as a craft or a trade, not worthy of...

By Peter Gilbert 13 Jul 2014 12:39

How to sell out your book in two months flat

As a new author, I had no understanding of what went into making books successful and, essentially, I waited for the publishers to tell me what to do. They didn't... (video)

By Douglas Kruger 11 Jul 2014 07:05

Making smarter online advertising decisions

Online advertising is about figures and goals. Impressions, click-through rates and unique visits. The beauty of online is that it is meant to be 'all about the numbers'...

By Veruschka Khan 2 Jul 2014 07:06

CNN International appoints Antonio Canto

CNN has appointed Antonio Canto to its commercial executive team under Chief Commercial Officer Rani R. Raad. As VP, Regional Sales, Canto will build CNN's business in Africa, Southern/Central/Eastern Europe, Middle East...

30 Jun 2014 09:15

Building brands in emerging markets

The growth in emerging markets gives millions of consumers new spending power, opening them up to a flood of product choices and communication channels, further exaggerated by the potential of digital platforms.

By Cuan Chelin 23 Jun 2014 10:21

Redefining direct sales to reach Generation C

RIXEYVILLE, US: The direct sales industry has changed very little over the last few decades, incorporating new technologies as they have developed, rather than evolving their business practices to capitalise further on existing markets.

By Henry Buell 20 Jun 2014 14:53

When South meets West

As Nigeria has been declared Africa's largest economy, we are seeing a huge surge of South African companies opening up in key West African countries like Ghana and Nigeria.

By Nadia Takyiwaa Mensah 5 Jun 2014 13:49

Five Nigerian cities with business potential

One of Nigeriay's biggest assets is its 170m-strong population, which continues to spark the interest of consumer facing companies.

By Kate Douglas 4 Jun 2014 05:44

Why customer satisfaction surveys are important

According to statistics, a satisfied consumer will share a good customer service experience with two to three people, while an unhappy customer will tell between eight and ten people, sometimes as many as twenty.

By Louise Robinson 2 May 2014 13:53

[Biz Takeouts Lineup] 87: How mobile technology can boost sales for retailers

Tune in to the Biz Takeouts Marketing & Media radio show on Thursday, 24 April from 9am-10am as we chat to Pete Case from GLOO and Duncan Wares from Hg80. [twitterfall]

23 Apr 2014 10:28

Less can be more with digital advertising

The new digital platforms are even better in that the demographics can be segmented much more easily, and one can target a specific niche market.

By Tess Sulaman 1 Apr 2014 14:10

The right message at the right time

Retailers need to understand and engage with their customers. Customers want relevant information sent to them and this translates into retailers sending them the right message at the right time.

By Danette Breitenbach 20 Feb 2014 11:39

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