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Global consumer confidence increases 1 point in Q4 2011
NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy. 8 Feb 2012 12:14
Recruit your way to the top!
[John Boe] Essentially a sales manager's primary responsibility is to recruit, train and motivate his or her sales force to achieve peak performance. Of these three vitally important tasks, recruiting is the least understood and by far the most challenging. 6 Feb 2012 09:48


Bharti Airtel issues statement following judgement
In the Federal High Court of Nigeria, the honorable Justice Shuaib, handed down judgment in the matter between Econet Wireless Ltd (EWL) vs. Bharti Airtel Nigeria Limited. Bharti Airtel has since issued a statement to the media. 30 Jan 2012 13:39
Sit up straight and pay attention!
[John Boe] Several years ago, I read a fascinating article about a body language experiment that was conducted by a group of marketing students attending a major university. The experiment was designed to measure the impact, if any, of non-verbal communications on the learning process. They gathered a group of 100 student volunteers who agreed to participate in the experiment. 30 Jan 2012 09:23
InMobi, PERFORM announce mobile ad sales partnership
InMobi, the global independent mobile ad network, has announced a mobile advertising partnership with digital sports media group PERFORM, for the football news website Goal.com. 26 Jan 2012 14:10


Are you a team player?
[John Boe] Have you noticed that when a sports team wins a championship game, both the players and the coaches talk in terms of a "team victory" and appear to truly enjoy sharing the accomplishment? While on the other hand, teams who are going through a losing streak tend to make excuses and point fingers. 23 Jan 2012 09:32
Deloitte 2012 media predictions
The 'catch up commuter' who uses smartphones, tablet computers and portable media players will become a force in the competitive 2012 electronics market, predicts Deloitte. 19 Jan 2012 13:00
Sign Africa Expo to visit Nelspruit
Sign Africa Expo will be visiting Nelspruit in the Mpumalanga province, South Africa, for the second time, as one of their road show destinations for 2012. The expo will take place on the 15 February at Emnotweni Arena. 17 Jan 2012 11:34
The art of motivating salespeople
[John Boe] When the tide comes in, all the boats in the harbor go up! The long-term benefit of an incentive program is to coax your sales force out of their production comfort zone. Once a salesperson stretches to a new level of personal production, their self-confidence and expectations skyrocket. 16 Jan 2012 12:31
7 apps for mobile marketers on-the-go
[Staff Reporter] The following apps are a must have for the avid mobile marketer on the go. Please note, these are only available for iOS devices (iPod Touch, iPhone and iPad). 13 Jan 2012 12:54
Retail rewind - a year in review 2011
[Zeenat Moorad] The approval of the Wal-Mart/Massmart deal will go down as the highlight of the retail sector in 2011. 6 Jan 2012 08:19
Comoros jails Muslim leader over booze bribe bid
MORONI, COMOROS: The Comoros has jailed one of the Indian Ocean archipelago's top Muslim clerics for attempting to bribe a government official into lifting a ban on alcohol, judicial sources said on Tuesday, 3 January 2012. 5 Jan 2012 11:51
Airtel Nigeria expands intl airtime top-up services
Telecommunication services provider, Airtel Nigeria has expanded its network of locations and platforms where international top-up service can be done across the world, with the appointment of three major international airtime top-up firms as partners. 3 Jan 2012 11:36
Bare naked brand names
[Naseem Javed] Last century business names were colourfully dressed with uniquely stylized lettering, colourful logos, slogans and contextual support. This century, such 'stylized dependency' has been pushed over the cliff by neo-socio-mobile-media-lingo. They're stripped and typed in black and white text as soundbite-sized 'bare naked words', blending into chat lines alongside abbreviations and numbing-mumbo-jumbo. 14 Dec 2011 11:16

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