Businesses are slowly but surely switching their big data outlook from one of fear to one of appreciation of its usefulness. Gareth Mountain, Olico executive, explains how you can use responsive lead generation to effectively turn your marketing into a profit centre...
Leigh Andrews 5 Jun 2017
At MipTV in Cannes, BBC Worldwide announced it has licensed over 400 hours of programming across Africa in the first part of 2017...
12 Apr 2017
With the proliferation of smartphones and the growing amount of personal data available, a 'segment of one' marketing and sales approach is now rapidly becoming reality...
John Beaumont and Melanie Bockemuehl 31 Mar 2017
It is common for salespeople to seek a path that offers least resistance. For example, a salesperson may prefer sending an email or making a quick phone call rather than meeting up with the customer. What the majority of salespeople don't know is that customers ignore emails and calls, which means selling products and services becomes more difficult...
Jared Koning 20 Feb 2017
A common sense rule to follow is: there is direct relationship between improving your negotiation skills and your personal motivation to sell. Improving one will improve the other. It is that simple...
Jared Koning 6 Jan 2017
The new hype is the ability to analyse various types of information that are not based at the same location - termed deep analytics...
30 Dec 2016
In some quarters, cold calling is regarded as the life blood of some of the businesses operating in the marketing, advertising, communication industry's B2B environment...
Johanna McDowell 19 Oct 2016
Many companies throw lavish sales conferences annually, but are these conferences resulting in just a fun event or do they actually impart knowledge, sending a driven, passionate and more skilled sales-workforce back to the grind the next day...?
Kim Currin 10 Oct 2016
While the marketing role has shifted and changed dramatically, it is the sales role that is most underestimated...
22 Jun 2016
Thursday, 17 August marked the second annual Loeries Masterclasses featuring industry leaders and experts speaking on a range of topics targeting various audiences within the creative industry.
Jessica Tennant 1 day ago
South African women in marketing can enter the international Women in Marketing Awards, which has identified a global need to celebrate women in marketing, advertising and communications. Deadline for award entry submissions is midnight Monday, 18 September 2017.
2 days ago
The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa.
Danette Breitenbach 14 Aug 2017
How quickly and effectively marketers respond and adapt to ongoing consumer feedback is the new determinant of brand performance according to a new survey report, released by the Chief Marketing Officer (CMO) Council.
14 Aug 2017
The basis of many a great business is a great invention. New product ideas are fairly easy to conceive, but it takes something else to bring it to market. That's why it's so hard to be a successful inventor. It's not just one job.