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Airtel ranked amongst Top 100 Global Brands
Bharti Airtel, a telecommunications company with operations in 20 countries across Asia and Africa, announced that they have reached an overall ranking of 71 in this year's BrandZ Top 100 Most Valuable Global Brands list. 24 May 2012 10:22
Valuing the keynote presentation
[Douglas Kruger] Let's talk frankly about cost. In particular, the cost of hiring professional speakers. How on earth is it that one such creature asks R10 000 for a keynote, while another cheerfully sends through an invoice for R30 000? Is there really that much of a difference? Should you choose based on price? If not, then what? And if you find yourself on the other end of the equation, being asked to voice your expertise at a conference, how would you know what to charge? One grandiose thumb-suck? 16 May 2012 14:41


Sales rehab: how to make targets and rest easy
[Geoff Garrett] It's no secret that, when times are lean, that sales managers begin to bald prematurely, wake up in the dark of night in a cold sweat, and quaff one consecutive coffee after another while chain-smoking like a legionnaire. The reason for their accelerated ageing is that they don't know what to do to remedy the situation. But that needn't be the case. 10 May 2012 10:13
Five things to watch out for on Twitter
[Tiffany Markman] Let's say you're new to Twitter. Okay - no-one who reads Bizcommunity is new to Twitter. Let's say you've been on Twitter a while and you mostly love it, but you have minor reservations about a) its time-wasting potential, b) its actual value to your brand, or c) when and whether to distance yourself from your fellow tweeps. 23 Apr 2012 14:02
New structure for MasterCard MEA region
In a move spurred by continuous economic development, steady population growth, stable outlook and large pool of young consumers entering the workplace each year, MasterCard has announced a new structure for the Middle East and Africa (MEA) business. 20 Apr 2012 10:40
Principles of persuasion
[John Boe] Whether you're conducting a one-on-one interview, motivating your sales team or delivering a keynote address, your success as a leader is defined by your ability to persuade with clarity and passion. In fact, you might say that leadership is synonymous with effective communication. 13 Apr 2012 12:15
Marketing lessons from the Arab Spring
[Eugene Yiga] 2011 was the year of the protester. But instead of discussing the bored trustafarians who 'occupied' the world lest they be denied something for the first time in their lives, I'd like to focus on the Arab Spring. How did it happen? And what can we as marketers learn? 13 Apr 2012 09:39
Report finds improved business regulations for East African SMEs
A new International Finance Corporation and World Bank report shows that the business environment for entrepreneurs in all five economies of the East African Community (Burundi, Kenya, Rwanda, Tanzania, and Uganda) improved in 2010-2011, as the countries implemented critical regulatory reforms. 12 Apr 2012 11:07
Discovery Networks extend commercial ad sales
Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA) this week announced the launch of commercial ad sales on an additional three of its five channels. From Wednesday, 18 April, advertisers will be able to book advertising on the women's lifestyle channel TLC, Investigation Discovery (ID) and Animal Planet. 12 Apr 2012 10:24
TV ads and the 'Super Bowl' effect
Oresti Patricios, CEO of Ornico urges local markets not to be blinded by the US hype, but to remember that Africa should feature foremost as a source of the local industry's inspiration, research and advertising insights. 3 Apr 2012 13:20
Africa embraces consumer convergence
According to the recent KPMG Consumers & Convergence Report, South African consumers and businesses are comparing favourably to the rest of the world when it comes to adopting new technologies and using social media. 29 Mar 2012 11:10
TNM registers 35% subscribers growth
[Gregory Gondwe: @Kalipochi] Telekom Networks Malawi Limited (TNM), reportedly the first mobile phone service provider in Malawi, has announced in its 'results for the year ended 31 December 2011' report over the weekend, that it has registered a 35% growth in subscriber base. 28 Mar 2012 09:49
How personal branding benefits your company brand
[Donna Rachelson] Businesses today have it tough. As soon as you develop something new, a competitive premise or a product/service that will set you apart from your competitors, your rivals all copy you and that competitive advantage is quickly lost. 27 Mar 2012 11:25
Let's shake on it
[John Boe] The handshake gesture has been used by many cultures over the years and is depicted in Greek carving dating from the 5th century BC. The handshake is traditionally used by people around the planet as a gesture of greeting, departure, offering congratulations, or finalising a business transition. In sports, a handshake after the game between opposing team members is considered good sportsmanship. 12 Mar 2012 09:39

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