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#MeettheMarketer: Marketers are relying too heavily on data

The global chief marketing officer for Patrón Spirits International, Lee Applbaum, talks about how to deliver creative and beautiful marketing...

By Louise Marsland 8 Feb 2018

AFI CT Fashion Week to celebrate Africa

African Fashion International (AFI) has rebranded its fashion week properties to AFI Cape Town Fashion Week and AFI Joburg Fashion Week. AFI Cape Town Fashion Week will take place from 21-24 March 2018.

14 Feb 2018

Green business is good business: A sustainable approach to growing flowers in Kenya

Oserian Development Corporation has come up with a raft of measures aimed at maintaining production over a long period of time without compromising on natural systems or its responsibility to workers, suppliers and the local communities...

3 days ago

Unilever threatens to pull ads from 'divisive platforms'

THE HAGUE, Netherlands - Anglo-Dutch consumer giant Unilever, one of the world's largest advertisers, threatened on Monday to snub digital platforms that fail to protect children or help "create division" in society...

13 Feb 2018

Mall for Africa expands to 11 new markets

Mall for Africa, an e-commerce and m-commerce platform present in Nigeria, Kenya, Ghana and Rwanda, has expanded to 11 new countries in Africa...

5 Feb 2018

Four fast ways to maximise in-store promotions

When economies are under pressure, brand owners must work hard to preserve their coveted customer loyalty and sales...

By Sandra Steenkamp 5 Feb 2018

Game-changing trends for the manufacturing industry in 2018

When you think 'IoT', is your first thought newly affordable, available sensors being added to products after they've been manufactured? If it is, well I believe 2018 will change that...

By Antony Bourne 5 Feb 2018

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

In Africa and the Middle East, the value of mergers and acquisitions transactions is expected to rise to $6.4 billion in 2018 and will continue to rise in 2019, to $6.6 billion...

1 Feb 2018

#BizTrends2018: The new rules of retail

If you're searching for proof that retail as we know it is changing, look no further than Shanghai's 24-hour, unstaffed, self-driving grocery store...

By Lauren Hartzenberg 29 Jan 2018

Top ten global consumer trends

The market research company, Euromonitor International revealed the top 10 global consumer trends for 2018...

23 Jan 2018

#BizTrends2018: Connecting with ever-connected, ever-younger African consumers

With the largest 'youth bulge' in the world, the future of Africa is young, dynamic, determined. No one can afford to ignore the youth in Africa and the local and global business community needs to prepare for the ever-connected, younger generations...

By Nicola Cooper 10 Jan 2018

#BizTrends2018: Top mobile trends for the 2018 consumer

Before we can start talking about any trends, marketers need to be aware of the fact that mobile starts with an understanding of how fiercely personal this device is, it has become more of an appendage than a device...

By Lynette Hundermark 8 Jan 2018

#BizTrends2018: The in-store experience - an opportunity for brands

How many times do you go to the shop for only one item and land up buying a number of products? The in-store experience is a valuable opportunity for retailers to build brand loyalty...

By Caroline Currie 8 Jan 2018

How Africa can negotiate an effective continental free trade area agreement

African countries are forging ahead to complete negotiations for a continental free trade area between 55 countries by early next year...

By Calestous Juma 2 Jan 2018

Global cereal output heading for a record

Following a better-than-expected harvest, the 2017/2018 marketing season should end with record inventory levels for wheat and maize...

2 Feb 2018

AU's free trade area set for launch in March

The long-awaited Free Trade Area (FTA) that aims to increase intra-regional trade within the continent, will be launched in March this year in Kigali...

2 Feb 2018

Trends 2018: Omnichannel is the new normal

As smart technology enters our homes, cars, work and leisure time, marketers have the opportunity to innovate and reach potential customers via ever-expanding touch points...

By Jainita Khatri 25 Jan 2018

Shoprite feels African slowdown

Shoprite's non-South African supermarket division recorded negative growth for the six months to December, owing to the effect of lower commodity prices...

By Michelle Gumede 18 Jan 2018

Global potato processing market to surpass $3,500m by 2025

Processed food is estimated to be the dominant application segment in the potato processing market in 2017...

By Sayali Tribhuvan 12 Jan 2018

2017 global food prices highest since 2014 despite December decline

According to the latest FAO Food Price Index, global food prices declined in December. However, the index averaged 174.6 points in 2017, up 8.2% from 2016 and reaching the highest annual average since 2014...

12 Jan 2018

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