Advertising Trends

Marketing & Media trends

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The final frontier of the independent agency

The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa...

By Danette Breitenbach 14 Aug 2017

OLC Experiential has a new space

Thursday, 1 June saw experiential agency OLC (Offlimit Communications) launch its new office at 34 Impala Road in Chislehurston, Sandton, in collaboration with Flux Trends' Dion Chang, who shared insights from this year's 'The State We're In' presentation called Dazed and Disoriented: The Impact of Being Woke...

By Jessica Tennant 6 Jun 2017

#BizTrends2017: Programmatic promise for South African marketers

The competition for consumer's attention between brands in the digital media space is ever increasing and everywhere you go today on the internet there is some form of advertising following you...

By Jaco Lintvelt 2 Feb 2017

#BizTrends2017: 2017 will be the year of AR, video and mobile commerce

2016 was a turbulent, exciting year for digital media and marketing. Looking ahead to 2017, we can expect to see as much change and innovation…

By Werner Lindemann 31 Jan 2017

#BizTrends2017: We need to make more interesting advertising

In a world where videos of cats and pimples get more hits online than your ad, how do you make your advertising interesting, asks Adrian Miller, ECD of +27 Advertising...

By Adrian Miller 13 Jan 2017

#BizTrends2017: Key advertising industry trends for 2017

Will brands be the next producers of great and long-form content in the industry? Johanna McDowell, chief executive of IAS believes they will...

By Johanna McDowell 12 Jan 2017

#BizTrends2017: Agencies need to observe, respond to marketers' changing needs

There is ever-increasing pressure on marketers globally to run 'efficient and effective' campaigns that deliver immediate marketing ROI, says veteran adman John Little, regional managing partner of The Observatory International...

By John Little 12 Jan 2017

#BizTrends2017: The ad industry needs more beautiful stories

The advertising industry needs more work that stands out, "beautiful stories", says Carl Willoughby, executive creative director of OpenCo...

By Carl Willoughby 10 Jan 2017

Celebrating women at the Loeries

There was a strong line-up of talented and accomplished female speakers at the DStv Seminar of Creativity and women featured prominently in the Loeries judges and award-winners...

By Josephine Buys, Issued by IAB South Africa 25 Aug 2016

The new agency talent directive

An integration of skills and business-focussed execution is what Alistair Mokoena, Managing Director of Ogilvy & Mather Johannesburg, expects in 2016.

By Alistair Mokoena 12 Feb 2016

Age of analytics

This is the age of analytics where data is a core brand value and if it moves, it needs to be measured, says Abey Mokgwatsane, CEO of Ogilvy & Mather South Africa...

By Abey Mokgwatsane 11 Feb 2016

Producing content at the speed of culture

When one talks about trends it is important to look at who can deliver on them... how to implement these trends, says Pete Case, chief creative officer, Ogilvy & Mather South Africa...

By Pete Case 11 Feb 2016

Open-sourced collaboration

My prediction for the coming year is that we'll start to see the growth of a trend that has already taken root overseas: open-sourced collaboration.

By Haydn Townsend 28 Jan 2016

Designing trends

What we are going to be experiencing more of in 2016 is simplicity and honesty in our craft...

By Sona Sales 27 Jan 2016

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