#MandelaMonth

5 expectations of the African millennial consumer

As the largest consumer group in the world today, it is impossible to ignore the impact millennials have had - and will continue to have for decades to come as they settle into their prime spending years...

3 days ago

The future of retail: Clicks, bricks and data-driven insights

Over the last 15 years, technology has reshaped the face of global retail. With billions of people spending more time online each day, the way we buy things has evolved...

By Sarah Quinlan 13 Jul 2018

KFC South Africa's hilarious World Cup ad hits 9GAG

Congrats, KFC South Africa, you're now 9GAG famous...

By Andy Walker 5 Jul 2018

How to access Africa's booming FMCG opportunities

Africa has an emerging and expanding middle-class of consumers that is demanding premium everyday products and has the proven spending power to pursue them...

By Ben Leo 29 Jun 2018

B2B marketing misconceptions, exclusive interview w/ Tom Stein

Jessica Tennant interviews Tom Stein, chairman and CCO of Stein IAS to find out what delegates can expect from his talk at B2B Marketing Africa in Johannesburg on Tuesday, 19 June and his view of the B2B marketing landscape from a global perspective...

By Jessica Tennant 15 Jun 2018

#AfricaMonth: "African consumers are on the rise" - Pernod Ricard

All about the luxury brand's African consumer market and tailoring their 'premiumisation' approach to the mobile-first continent...

By Leigh Andrews 31 May 2018

GDPR: ground zero for a more trusted, secure internet

Most of us have been bombarded recently by a barrage of emails from companies begging us to "stay in touch" or "opt in" or informing us of a "policy update". On May 25, an historic date for the internet, the EU's General Data Protection Regulation (GDPR) came into force...

By Bill Buchanan 28 May 2018

#AfricaMonth: Brands and cultural diversity across Africa

Reputation is 100%-dependent on landscape comprehension, so brands in Africa need to understand cultural diversity across the continent...

By Trevor Chueu 25 May 2018

#AfricaMonth: How Shoprite trailblazed trading in Africa

The Shoprite Group has trailblazed trading in Africa in many respects. Since kicking off its expansion into the continent in 1990, the retailer now has its footprints firmly planted in over 460 locations across 14 African countries...

By Lauren Hartzenberg 24 May 2018

How a better understanding of the seven ages of appetite could help us stay healthy

Recent research has highlighted that the abundance of food cues - smells, sounds, advertising - in our environment is one of the main causes of overconsumption...

By Alex Johnstone 7 May 2018

Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction...

By Wynand Smit 18 Apr 2018

The role of mobile in building brand loyalty

With falling consumer confidence and a slow economic growth outlook, brands are intensifying the fight for consumer loyalty...

By Nicholas Bednall 16 Apr 2018

#ECMA18: It's not an apocalypse, it's a retail revolution

As store closures continue across the globe, we're witnessing the demise of physical retail as we know it...

By Lauren Hartzenberg 26 Mar 2018

Unilever threatens to pull ads from 'divisive platforms'

THE HAGUE, Netherlands - Anglo-Dutch consumer giant Unilever, one of the world's largest advertisers, threatened on Monday to snub digital platforms that fail to protect children or help "create division" in society...

13 Feb 2018

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