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Primedia moves into Namibia, first expansion outside SA

The Primedia Lifestyle Group has been awarded marketing rights to its first African shopping centre, Maerua Mall, based in Namibia.

17 Jul 2014 11:23

The story of the African consumer

Trying to define the average African consumer is near impossible. Tastes and shopping habits are unique to each country, with differences found between regions and even cities within a country.

By Laine Barnard 3 Jun 2014 08:59

ZenithOptimedia releases its 'Global Adspend' forecasts

According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...

9 Apr 2014 10:03

Winning advertising creative - you get what you brief

A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.

By Dina Saffer-Myers 18 Mar 2014 15:51

Luxury goods firms taking the battle to Africa

Investment interest has grown in Africa's frontier markets this year and the region is set to become a key battleground for the luxury goods industry.

By Zeenat Moorad 27 Dec 2013 10:57

Can you hear your brand?

Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.

By Lars Deutsch 16 Apr 2012 12:08

Retail rewind - a year in review 2011

The approval of the Wal-Mart/Massmart deal will go down as the highlight of the retail sector in 2011.

By Zeenat Moorad 6 Jan 2012 08:19

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.

9 Nov 2011 09:36

SA-branded Hoodzpeaks for World Cup 2010

Hoodzpeaks are attachments which fit snugly onto the peak of any regular cap to provide extended protection from the sun. Hoodzpeaks snap onto peak caps, providing additional sun protection for the critical high-risk zones - face and ears.

Issued by Right Stuff 11 May 2010 10:49

Rapid Kiosk

With the 2010 FIFA World Cup just around the corner, not to mention glorious summer, the Rapid Kiosk is the natural choice for public events and portable, instant retail solutions.

Issued by Right Stuff 11 Nov 2009 15:41

Limpopo's Marula Festival kicks off

An estimated 20,000 people are expected to attend the annual Marula Festival which kicks off in Phalaborwa, Limpopo, today, 29 February 2008.

By Gcina Ntsaluba 29 Feb 2008 06:11

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