The initiative, called the Good Things Ranger, will see Good Things Guy founder Brent Lindeque use a specially branded Ford Ranger XLT Double Cab 4x4 to transport people, equipment and supplies for selected organisations across South Africa.
The partners say the campaign aims to turn awareness generated through Good Things Guy’s media platforms into practical support for organisations that may lack the resources to get people and supplies where they are needed.
“We have worked with the Ford team to select 24 partner NPOs who can best benefit from direct access to mobility,” said Lindeque.
The Ranger will support a range of activities, including delivering supplies, transporting equipment and helping organisations reach communities and run initiatives.
Good Things Guy will document the collaborations throughout the year, sharing stories about the organisations, the people behind them and the impact of the support.
The project will also culminate in a special Good Things Guy book featuring the people, places and partnerships involved. Stories will be published through Good Things Guy and Ford’s From the Road platform.
Lindeque said the partnership would allow the platform to move beyond reporting on people making a difference to helping them carry out their work.
The vehicle was handed over to Lindeque at Ford’s Silverton Assembly Plant in Pretoria, where the Ranger is manufactured.
Ford said the plant has installed capacity to produce up to 200,000 vehicles annually, with Rangers exported to more than 100 markets. The company also said the Ranger accounted for between approximately 27% and 36% of its vehicle segment in South Africa during 2025.
Neale Hill of Ford Motor Company’s Africa Operations said the initiative was intended to demonstrate the practical use of a locally manufactured vehicle in supporting communities.
Ford has operated in South Africa since 1923. The company and Good Things Guy have not disclosed the cost of the partnership or the value of the transport support being provided to the selected organisations.
