| Headlines MarketingGlobal HR giants for SA confThe world's two principal human resource strategists - Dave Ulrich and Lynda Gratton - will appear live and in person in Johannesburg in August 2008 as part of a world-first double-header from the pair. A leadership culture will make South Africa great[Jean Moncrieff] It's been an interesting year for South Africans so far. Between political uncertainty, unstable power supply, rising inflation, traffic congestion and a perception that crime is out of control, many of us are feeling gloomy, panicked and ready to pack up and go. Industry prostitution emerges in tough times[Chris Moerdyk] The tougher the times, the more ad agencies and PR companies will prostitute themselves to get that extra little piece of business. For decades now, whenever business confidence and marketing budgets drop side by side as the economic downturn takes hold as it is doing right now, selling off the family jewels will once again become standard practice in the marketing industry. Marketing strategy = shareholder value[Prof Malcolm McDonald] The mind of the person who pays your salary is tightly focussed on one thing: shareholder value. And CEOs are starting to realise how marketing can drive profitable growth. In fact, half a century of research reveals a remarkably clear correlation between marketing strategy and shareholder value. Understanding the new youth intelligence[Louise Marsland] As a marketer or brand manager you only have about five years to understand the uniquely different ways the youth of today are consuming brands. Because in five years those youth will be your consumers... the most wired, savvy, brand-informed and literate consumers you have ever encountered. Do you even talk their language? Marketers should cautiously use LSMs [Rose Setshoge] In the course of my profession, the interaction with marketers who have ideas to launch new products and services in the market is enthusing. Defining the market is one of the hardest exercises that marketers are confronted with. The developing world to speak out at the Business Day Kaelo Conference - Kaelo Worldwide MediaThe Business Day Kaelo Corporate Social Responsibility (CSR) Conference is being positioned as the first conference of its kind to be hosted on African soil. The conference will bring together a host of leading cross-disciplinary speakers from the developing world to debate the impact of corporate social responsibility (CSR) in the context of development in Africa. ABSA's Pesach execution In keeping with the theme of Absa's Brand Campaign, ‘Put Your Best Foot Forward' this execution is meant to remind the bank's Jewish customers over Pesach of the legacy of their forefathers and the importance of steps taken with intent and conviction, no matter what shoes you wear. Advertisement: | CMO Council Releases New Report on Customer Retention Strategies Find out more in the recently released CMO Council study, Business Gain From How You Retain: Addressing the Challenge of Customer Churn & Marketing Burn. You'll get aggregated insights from more than 450 global marketers on where and how they're losing customers and what strategies they're implementing - or not implementing - to insure that their business gains from retaining customers. An Executive Summary of the report can be downloaded free of charge or the full report available for only $199. Click here for more info |
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AdvertisingSA Clios shortlist announcedOnce again, South Africa has made the shortlist for the 2008 Clio Awards in the Billboard, Innovative Media, Print, Print: Direct Mail, Radio and Television/Cinema/Digital categories. Awards will be presented at the 2008 Clio Festival, 14 - 17 May 2008, at the Gansevoort South Hotel in South Beach, Miami, Florida. Effective leveraging of reference value content [Isobel McAleenan] What publications should you choose to advertise your brand? Don't dismiss the reference value of a niche publication - it's very effective for building brand preference. When investing in the placement of a campaign in a print publication, it is imperative to select the vehicle that provides the best return on investment. Agency of the Year goes to Net#work BBDONet#work BBDO was named Ad Agency of the Year at the AdReview Awards last night, Thursday, 24 April 2008, but the Ogilvy Group dominated by taking five trophies: the Roger Garlick Award for its Cliff Jennings gimmick, the Durban Agency of the Year, the Diversified National Group award, the Baobab Award and The Big Idea for the Coca-Cola “Brrrr!” concept devised by Ogilvy Johannesburg. SA art director to compete in Clio Future GoldNEW YORK: Art director Annie Klintworth of Lowe Bull Cape Town is one of 12 finalists under 30 years old who will compete in the 2008 Clio Future Gold | Young Creatives Programme, the organisers of the 49th Annual Clio Awards and Festival announced yesterday, Thursday, 24 April 2008. A Belgian brings Ooba into South African homesOne of the most interesting recent new brand launches was that of Mortgage SA's re-brand into Ooba. Belgian-born commercials director, Gil Bauwens, directed the television commercial announcing the bond originator's new brand identity. Cannes 2008: Cyber and Press juries announcedThe organisers of the 55th Cannes Lions International Advertising Festival have announced the members of this year's Cyber Lions and Press Lions juries. Congrats to Kirk Gainsford, Lowe Bull Cape Town creative director who is representing South Africa on this panel. Two SA D&AD Pencil nominationsLONDON: The interim results for the D&AD Awards 2008 judging were announced recently, and of the 143 nominations, two are South African entries: BBDO Cape Town for ‘Drums' in Radio Advertising and King James for ‘Hijax' in Broadcast Innovations. Nine other SA entries went In-Book. Honda: ‘Drive every drop'New best friend's, Weiden + Kennedy London, turned to Not To Scale and Directors National TV to help create the launch film for the new Honda ‘Drive Every Drop' digital campaign supporting Honda's new i-VTEC super efficient engine. New Maxi's brand positioningMaxi's has aired its new commercial following on the process last year of repositioning the brand, which involved the development of a new corporate identity, new menus and a new store design. ASA upholds Subaru claim of imitation - Cross Colours The Advertising Standards Authority (ASA) has directed that a campaign created by TBWA\Hunt\Lascaris for client Michelin Tyres be withdrawn immediately, on the grounds that it imitates a campaign created by Cross Colours, on behalf of former client Subaru. Yum Yum success story - Red Cherry Media Nola and The Agency used Red Cherry Media to run the 2008 Yum Yum Peanut Butter promotion. Staying power - Cross Colours [Adelle Wapnick] Advertising campaigns last a season, logos last a lifetime. This is not going to be an industry debate on design versus advertising; that's tired and boring. Advertising is equally important. After all, some ad campaigns have changed the face of a brand, awoken the world to its existence, defined it, made it famous, infamous, sold millions of products, won awards... the list is infinite. However, as we know, icons outlive us all. So, what does it take to create an icon? Grunberger success story - Red Cherry MediaBester Burke approached Red Cherry Media to activate a below-the-line ‘on consumption' campaign and give it maximum exposure. Vince Frost for Loerie judgingThe Loerie Awards has announced the appointment of Vince Frost of Frost Design as the jury chairman of the Communication Design panel for 2008. As a judge at The Loeries, he'll be looking out for strong ideas that make him feel ‘I wish I'd done that'. “I like things that really make me smile, that give more than was expected from the brief,” he says. Advertisement:
| Branding | | | Idea Engineers will grow your brand, reputation & business. | |  |
Parreira's exit no surprise to insiders[Dr Nikolaus Eberl] The recent developments in the Parreira saga have left a chink in South Africa's brand armour by infringing on the country's brand promise of being "alive with possibility". The events surrounding Parreira's sudden departure indicate that his decision was driven by factors that made his job a mission impossible rather than doable. VWV drafted into brewing process at SAB world of beerWhen South African Breweries (SAB) announced that the World of Beer would receive a financial injection to make it one the most cutting-edge branded visitor attractions in the world, VWV, which is a long-standing supplier of SAB, was appointed to work on this project. VWV's main involvement was to conceptualise the entire refurbishment and to fine-tune the intricate details of the visitor's experience. Dramatic growth in financial power of brandsThe third annual BrandZ Ranking issued yesterday, 21 April 2008, proves that brands are becoming ever more valuable and powerful in driving business growth. Companies that own brands in the BrandZ Top 100 have significantly outperformed the stock market when compared to the S&P 500. Valued at $86.1 billion, Google tops ranking for second consecutive year. Branding made easy - The FirehouseFirehouse Multimedia, a division of the The Firehouse group, has developed a solution to company's branding problems. The Brand Management Tool (BMT) is a system that guarantees consistent control over a company‘s brand. Vega hosts Cape Town workshop - The A to Z of Integrated Brand Communications - Vega SchoolThe A to Z of Integrated Brand Communications investigates current methodologies for the development of an Integrated Brand Communications strategy. The programme follows the ideal process that the strategist needs to follow in order to develop a truly differentiated, relevant and integrated strategy.
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Reddy to judge Design LionsLONDON: A higher than anticipated number of entries in the newly launched Design Lions competition has prompted the appointment of three more judges, including Nathan Reddy of Grid Worldwide Branding & Design, the organisers of the International Advertising Festival announced yesterday, Wednesday, 23 April 2008. Revit short course - Greenside Design CentreRevit is the preferred software when it comes to producing working drawings and 3D images. Benjamin Modimoeng, one of Design Center¹s computer tutors, has an architectural background with many years of experience in the industry. His knowledge of the Auto desk Revit is from working with the software for three years as a draughtsman, producing working drawings and 3D specialist producing photo-real presentation images. Advertisement: DigitalIs Internet marketing a waste of money? [Roelof Vermeulen] So many people and businesses have their own websites, but most are wasting their money. It seems that South Africans are so focused on conventional marketing that they are dumping their Internet investment in the water. 24.com joins the Q&A gameThink you have all the answers? Got a smart question? Want to win R5000? After months in beta testing, 24.com finally launched Answerit publically earlier this week, complete with a competition to encourage South Africans to participate in this new Internet-based community of collective intelligence. The cyber-real estate race[Naseem Javed] Forget the bricks and mortar for a minute, and just dream of owning a universal domain name identity in cyberspace, along the likes of priceline.com, food.com, creditcards.com or cheapflights.com, as such identities are valued in tens of millions and continue to double in price every year. Blogs are a mainstream media worldwide[Walter Pike] Universal McCann recently released their Wave 3 study and in it 17 000 internet users in 29 countries were interviewed. What is clear is that participation and sharing information over the internet is a rapidly burgeoning trend. Gone M-A-D with QuickOnline: visit Lovemad.org today - QuickOnline quickOnline, a specialist digital marketing company that makes online easy, has joined the M-A-D World revolution by creating a completely interactive space on the web for a not-for-profit organisation that inspires and challenges us to make a difference in the world in which we live. IEC to consider accrediting bloggersNEWSWATCH: At the Independent Electoral Commission (IEC) conference “The Role of the Media in Promoting Electoral Democracy” at the Reserve Bank in Pretoria yesterday, Thursday, 24 April 2008, the IEC responded favourably to a proposal presented by Matthew Buckland, GM of the Mail & Guardian Online, that local and international bloggers should be invited to cover the upcoming elections in South Africa alongside journalists, and said it was committed to looking into the idea. "This is a breakthrough and I applaud the IEC for its open-mindedness and commitment to democracy. In many ways the Internet is the ultimate democratic medium. The web has made media and publishing more democratic and ensured a plurality and diversity of views," blogs Buckland. Direct MarketingPRIMEDIA@HOME's Rory Brien selected to advise international Experiential Marketing Forum - PRIMEDIA@HOME Rory Brien, PRIMEDIA@HOME's National Consumer Promotions Operations Manager, has been appointed to the advisory board of the Experiential Marketing Forum (EMF).
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SA takes ‘irresistible' business tourism offering to IMEXSouth Africa's superb infrastructure, capacity and unique meeting management traditions will be showcased at IMEX in Frankfurt this year. South Africa is vying for a lucrative slice of the global meetings and conferences market at the annual IMEX business tourism exhibition in Germany, being held this week. Volcano and Sony thrill the visitors at Digital Life Expo - Volcano Advertising Volcano Advertising pulled out all the stops and designed an exciting display stand for Sony's participation at the Digital Life Expo, which was held at the Sandton Convention Centre. The stand highlighted Sony lifestyle with an eye-catching display of Sony's latest technologies and entrenched Sony's status as the world leader in consumer electronics. Scan rolls out new carpeting option - Scan Display Scan Display has introduced rolled carpets for use at exhibitions and events, billed as a first for South Africa. Thirst in the news: Future Exotics - Thirst Bar Services Thirst Bar Services recently was the sole cocktail bar provider for the launch of Future Exotics, one of the most exclusive companies in Cape Town.
| Exhibitions | |  |
Fashion Festival in Cape Town How does a trade union and manufacturers respond to the massive import penetration of local markets? They turn to fashion promotion to showcase the country's great designs and to make the case for the industry. Helping businesses gear up for local tourism rushCape Town is seeing a boom in tourism activity, due to the weakening Rand, making it the destination of choice for more cost conscious foreigners, an increase in the number of flights to Cape Town and a growth in the number of multi-time visitors to the city, according to Tourism Statistics. HOSTEX Cape 2008 will be a showcase for businesses in the hospitality and catering industries. Discover something new at the Pretoria Homemakers Expo - Homemakers Fair All under one roof, the 2008 Pretoria Homemakers Expo boasts 14 00m², showcasing over 450 market-leading interior and exterior home improvement exhibitors, making it Pretoria's biggest home related show. The products and services on display range from major fixtures in the home to innovative decor ideas and visitors can discuss their needs with industry experts, compare various products and discover something new. Annual international travel exhibition kicks off in 2009 - Thebe ExhibitionsThe only exhibition where South Africans can consider their global travel options - the World Holiday & Travel Fair - will be held at Johannesburg's Coca-Cola dome, 17 - 19 April 2009. Baby - get set to win B-Bucks with your Baba! - Baba Indaba Parents, get geared up for the Pram Obstacle course at the second SABC Education Baba Indaba at the Durban Exhibition Centre this weekend, 26 - 28 April, 9.30am - 5pm. Dads will be going for the fastest time around the course, with all hoping to win the daily prize of B1000 B-Bucks which can be redeemed at any of the stands at this years show. Each B-Buck is valued at R1.00. Discover something new - Homemakers Fair Whether you're building a new house, thinking of renovating or there's a décor itch that needs scratching, dare to discover something new at the 2008 Algoa FM Homemakers Expo, on at the Feather Market Centre, Port Elizabeth, 24 - 28 April 2008. Oasys Innovations provides world-class support for 118th Inter-Parliamentary Assembly in Cape Town - Oasys Innovations The South African Parliament invited the Inter-Parliamentary Union (IPU) to hold its 118th Assembly at the Cape Town International Convention Centre (CTICC) last week. Delegates from 130 countries visited South Africa to attend this year's session. Oasys Innovations was contracted by Parliament to provide infrastructure at both Cape Town International Airport and the CTICC, through the Oasys office in Cape Town. Plot a course for the National Boat Show 2008 - Biz Events In the six years since it was launched, the National Boat Show has established itself as one of Joburg's out-and-out favourite expos, and not just among the converted either! BBC celebrity chefs for Sunday Times food showThe Sunday Times has announced that Ching-He Huang and Gino D'Acampo are the two BBC celebrity chefs joining Reza Mahammad at the 2008 Sunday Times Food Show. The Italians, Indians, and Chinese are all nationalities renowned for their love of food and, while these much-loved chefs all live and work in London, their cooking styles encapsulate the very best of their native cuisines. The show is on at the Sandton Convention Centre in Johannesburg, 3 - 6 July 2008. For more information and entry forms, go to www.sundaytimesfoodshow.co.za.
| Magazines | | | CAR - WIEL - Leisure Wheels - CARtoday.com | |  |
More awards for SarieSarie journalists have this year been awarded no less than three out of four ATKV-Mediaveertjies in the Magazine category for print media. Awarded by the Afrikaans Language & Cultural Society, the ATKV-Mediaveertjies honour great achievements in different areas of the Afrikaans media. The Big Issue increases frequency The Big Issue South Africa is increasing its frequency by changing its publishing cycle from monthly to every three weeks. The Big Issue, an independent magazine written and edited by journalists, but sold by street vendors as part of a larger job creation project, has a steadily growing circulation of 16 400 magazines per month, according to the last ABC audit in 2007. VISI honours SA artists VISI, the décor, design and architecture magazine published by New Media Publishing, celebrates art in its new Autumn issue. Explains editor Sumien Brink: “South African art has never received more of a cash injection. It's refreshing to see that our artists are getting the recognition they deserve.” SALESGURU hits target... and then some - SALESGURU PublishingHere at SALESGURU Publishing we're having a blast. We recently celebrated our first ever on-shelf edition with a dashing Superman cover; followed it up with a jam-packed SALESGURU event featuring the great Gavin Sharples and Paul Naidoo (as well as our own sales guru, Mark Meyer); and now we've strung another victory onto our belts: we're going to Kansas City! Prefix relaunches Miningweekly.com to entrench leading mining news resource status - Prefix TechnologiesPrefix Technologies has relaunched MiningWeekly.com for Creamer Media with the latest version of Preditor - the CMS for publishers. It is a portal that is truly world-class in the experience it delivers to a hungry news audience. A complete redesign, enhanced multimedia offering and truly informed and up-to-the-minute content has been combined to put a strong stake in the ground as the world's top mining news resource.
| Media | | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
Play critical role to change society, media told[Issa Sikiti da Silva] The South African media has been urged to play a critical role in fostering a change of mentality in society and encouraging people to take values-based actions ‘for good' in the view of creating an almost-perfect country where all communities would want to live in. “The role of the media is crucial in advancing society and influencing individuals to become active citizens,” government spokesperson Themba Maseko said. SA satire site going strongLaunched in January 2008 by Cape Town-based Media agency Sunday Media, new satire website Hayibo.com bills itself as “South Africa's second best source of satirical news, after the SABC”, and has been winning fans across the country and internationally. Pallo Jordan slams BullardNEWSWATCH: South Africa has enough indigenous racists of its own and did not need any more imported from England, such as controversial columnist David Bullard, says Arts and Culture Minister Dr Pallo Jordan. Jordan was speaking ahead of this weekend's Freedom Day celebrations, IOL reports. Joburg's R120m 2010 International Broadcasting Centre[Issa Sikiti da Silva] It is official. Nasrec Expo Centre - south of Johannesburg and close to FNB Stadium - will be upgraded at a cost of R120 million to house the 2010 International Broadcasting Centre (IBC) - the nerve centre where more than 10 000 media will lay siege during the 2010 FIFA World Cup to deliver the event to more than 30 billion people across the globe. Special reader discount for Media ForumThe prestigious International Media Forum is returning to South Africa in May 2008 and the organisers have agreed to give a discount to Bizcommunity.com readers who book before the end of April. What the international media says about South Africa matters a lot if the world is to retain its faith in South Africa as a viable business destination and as host of 2010 FIFA World Cup.
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Global mobile ad guidelines releasedThe Mobile Marketing Association (MMA) announced the release of its global Mobile Advertising Guidelines yesterday, Thursday, 24 April 2008. The first set of global guidelines issued by the association are designed to encourage the uptake of mobile advertising by brands worldwide while enhancing and protecting the customer's experience by creating a framework for brands and media companies to deliver mobile advertising in a positive and consistent way. MTN introduces energy savingsMTN is aware and committed to the responsible use of our country's energy supplies and is introducing efficient energy saving solutions to the organisation that will benefit both MTN and the country, the cellphone giant said in statement this week. Celtel Nigeria April Buzz game sparks the mind - Starfish MobileStarfish Mobile International, together with Celtel Nigeria, has created a new and amusing SMS-based campaign known as the April Buzz game. The latest campaign is ideal for stimulating the minds of the vast and patriotic Nigerian mobile market.
| Newspapers | |  |
IFRA in IndiaDARMSTADT/CHENNAI: IFRA Expo India, the second-largest international exhibition in the world for trends and practices in the newspaper printing and publishing industry, will return in September 2009. The three-day event, to be organised by IFRA India, will be held 15 - 17 September 2009 at the Hitex Exhibition Centre in Hyderabad. City Press enlists SABC's Encounters as media partner - City PressCity Press's ongoing social responsibility initiative, ‘Your South Africa, Our Home, Our Effort' has partnered with SABC's Encounters, a 13-part series hosted by well-known and respected journalist, Fred Khumalo. The Weekender expands Cape footprintThe Weekender, South Africa's newest narrow broadsheet, has announced an increase in its retail footprint in Cape Town as a result of increasing demand for the publication in the Mother City. “We are proud to be adding to our distribution list in Cape Town. The Weekender is a choice read and a source of valuable information whilst at leisure,” says The Weekender brand manager Louis Friderichs. Advertisement:
| Online Media | |  |
Habari Media and Habari Direct relocate to Rivonia - Habari Media Habari Media and their sales solution arm, Habari Direct, have relocated to shiny new offices in Rivonia. Exciting new content on MSN ZA - Habari MediaMSN ZA's commitment to creating a home page with entertaining, up-to-date and relevant editorial content resulted in its new Career and Entertainment section being launched earlier this year. As a result, the portal has had an 'impressive' increase in unique users and page impressions. Realmdigital releases Platform to manage all your e-business requirements - Realmdigital Realmdigital has released Platform to meet all your e-business needs. This robust system offers an integrated solution for all your online business needs. Platform boasts competent functionality including content management, CRM, e-marketing, e-commerce and more. Private Property to invest R25 million - Private PropertyThe busiest property website in Africa and the champion of the private seller, Private Property, is repositioning itself after 10 years in the industry. Yesterday, CEO Justinus Adriaanse announced that the company had already reached agreement to buy back all 27 of its franchise offices from around the country, at a total cost of R25 million.
| Out Of Home | |  |
SA outdoor ad industry consolidatesAn agreement has been reached between Ad Outpost and Out of Home Media SA (OHMSA), ending long standing litigation between the two parties, it was announced yesterday, Thursday, 24 April 2008. This will allow the out of home (OOH) industry in South Africa to project a unified front to both the advertising and relevant regulatory authorities. A puzzle of a campaign Drive into Cape Town International Airport over the next few weeks and you won't be able to miss Allan Gray's latest brand activation - a billboard built completely out of puzzle pieces. Generated by King James Advertising, the idea is said to be a first in the local billboard landscape. Primedia Outdoor talks to townshipsAs more and more retailers establish outlets in the township areas, their advertising demand to communicate with this vibrant market increases. The growing number of shopping centres and burgeoning middle class audience in the township areas sees the outdoor medium experiencing another shift to satisfy increasing township billboard demand. ComutaNet evolves - ComutaNet Over the last 21 years ComutaNet has grown from offering cassette tapes with commercials interspersed amongst the latest musical hits distributed to taxi drivers to a media powerhouse offering 11 media platforms. Pieter Groenewald, MD of ComutaNet, offers some insights to the company's spectacular evolution. Drive-thru truck-side branding to launch nationwide - Top Companies PublishingTransmedia, the new mobile marketing wing of Cape Town based Topco Media, will use innovative technology to activate branding on a 271-strong fleet of medium sized trucks, travelling South Africa's 8000km road network and even into neighbouring countries. ProductionBig Fish makes big waves in SA film industryThe Big Fish School of Digital Filmmaking is making big waves in the South African film industry. Just recently, two films created by Big Fish filmmakers were recognised by the Bafundi Film Festival held at Wits University. God Loves Sinners, a 22-minute documentary directed by Nami Mhlongo, tied first with Elalini at the event. The latter (which came out of the AFDA film school) scooped the best international student film at the Oscars in 2006. Understanding production - traditional approach vs innovation[Karen Meyer] The production values and approach an agency adopts are more often than not the benchmark by which they are measured. As a rule, production departments are a back-of-house function that most clients do not come into contact with even though they form an integral part of the creative process. Refinery puts a smile on Mama Rosie's children - The Refinery April 18th marked a special day for Rosie Mthembu of The Fountain of Love, a children's home in Katlehong. Refinery's GM, Pam Marsh, visited the orphanage to give Mama Rosie, who cried tears of joy, a cheque for R26 000. Re:public Media boosts group synergy - Re:public The Re:public Media Group has received a boost to group synergy in the form of the appointment of Tracy Porter as Group Operations Manager. Greg Gray of Velocity is Director of the Year - Velocity Films Greg Gray of Velocity Films has won the inaugural Commercials Director of the Year award at the annual AdReview awards held Thursday night, 24 April 2008. Based on the Creative Circle points system of awards won both in SA and globally for his commercials. These commercials include Stanlib Choices, Guinness Pool Cue and MTN Clap which also won as part of the Campaign of the Year for the MTN “Go” campaign devised jointly by The Jupiter Drawing Room and MetropolitanRepublic. MTN 'Clap' features in D&AD - Velocity Films MTN ‘Clap' has been selected to feature in the D&AD Annual as part of the D&AD awards for Editing in the TV and Cinema Crafts category. Battle of the Emcee's - Re:public At a grand finale spectacle hosted at The Pyramid in Johannesburg last month, Snazz the Dictator was crowned the king of Africa's lyrical freestyle arena, having won the continent's first hop-hop reality-based talent search show, Channel O Sprite Emcee Africa. He walked away with a US$10 000 cash prize, plus the opportunity to record a single and video in collaboration with US freestyle veteran Wordsworth. Cullinan strikes a balance between Casino Royale and Pulp Fiction with Bar One ad - Fresh Eye Film Productions A famous actor, loads of locations, an Aston Martin DB9, lots of action, real firemen and the SPCA all combined to help create the new sixty second, epic TV commercial for Bar One. It was conceptualised by JWT and directed by Bevan Cullinan from Fresh Eye Film Productions. Fresh Eye attracts fresh directing talent - Fresh Eye Film Productions Fresh Eye Film Productions has attracted a new director to its existing talent pool. Cindy Lee has joined, in her own words, a dependable, professional and creative production house that she believes is the right platform to grow her vision, which is to become one of the top directors in the world. Judging by the string of awards she has won since 1994, there is little to doubt her talent and determination to fulfill this dream. Greg Gray directs new MTN "Jugglers" commercial - Velocity Films The MTN "Jugglers" commercial ties in with the newly launched MTN Business strategy which has been developed by MetropolitanRepublic and Jupiter Drawing Room. Tami Chambers turns the page - Egg Films Humanoid Greg Rom's latest commercial launches Cell C's new brand campaign, which he directed for Net#work BBDO Jhb, working with creative director Brad Reilly, art director Darren Cronje and copywriter Este du Plessis. Clive Will's striking soccer spot - Sanga Films Sanga Film's delectable director Clive Will recently brought a Moroccan city to a complete standstill. Will has finally returned home after shooting a kick-ass spot for North African telecommunications giants, Meditel. The animated escape for a tight-squeeze economy - Masters & Savant With the ninth interest rate hike since 2006, South Africa's economy is facing a tightening of the belts, and with it budgets in the marketing and advertising industry. Roger Smythe, Johannesburg MD for Masters & Savant Worldwide, states that advertising agencies and marketers may have huge budget walls to climb when faced with the production of television commercials, especially when television time slot prices across most of the broadcasters continue to climb to record highs. Animated commercials expected to do well at 2008 Loeries - Masters & Savant With the final entry date fast approaching, those in the advertising and marketing industry are preparing for yet another Loerie festival in Margate, however the past year has seen a dramatic increase in the use of animation in advertising. This will ensure that animation continues to claim its rightful place within the industry as it assists brands reach target audiences in a far more creative and engaging manner states Roger Smythe, JHB MD of animation studio Masters & Savant Worldwide. PromotionsChose a band for 50 Cent tour concertVirgin Mobile is inviting the public to choose who should be the opening act for 50 Cent Tour in South Africa in early May 2008 through an SMS campaign.
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94.7 hot jocks announced Phillip Burt, Jerusha Sukhdeo and Sechaba Moletsane have joined 94.7 Highveld Stereo today, Friday, April 2008, as the winners of this year's Hot Jocks talent search competition, aimed at unearthing hot, young, undiscovered local talent. ‘We didn't start the fire' - Good Hope FM Good Hope FM afternoon drive show The Fastlane was silenced earlier this week for a few minutes at the request of the fire department. At approximately 3pm, the station's live transmission kicked into automatic pilot as Ryan O'Connor, Mark Marshall and Tracey Lange joined SABC staff in evacuating the building after a fire alert. Creative scribes challenge on Radio 2000[Tshepiso Seopa] Radio 2000 will tonight, Wednesday, 23 April 2008, be awarding R50 000 in cash prizes to 10 winners who took part in the Express Yourself competition which ran 11 January - 16 April this year. The Express Yourself competition was aimed at encouraging creative writers to express themselves in writing creatively and in depth about complex issues such as crime, emancipation, hope, dignity and the 2010 FIFA World Cup. Amon joins Metroville[Tshepiso Seopa] Effective immediately, former YFM DJ, Amon Mokoena, has joined the Metro FM stable to host the Saturday breakfast show from 6am to 10 am, taking over from Sentle Lehoko who is in turn taking over the Saturday 2pm to 6pm slot vacated when veteran DJ Segale Mogotsi was promoted to be the station's programmes manager. MPower FM brings you Johnny Clegg - United Stations MPower FM, “the Rhythm of Mpumalanga”, is proud to be associated with House on Fire and to bring Johnny Clegg to the people of Mpumalanga and Swaziland. Old Moneyweb, SAFM partnership reinstatedFrom 5 May 2008, SAfm Market Update with Moneyweb will air weeknights from just after the 6pm news until 6.30pm. The contract will run for an initial period of three years. This is a switch for Moneyweb within the SABC, brought about after a four-year spell on Radio 2000 ended with that station's re-positioning. Comments Moneyweb CEO Alec Hogg, “It feels like a homecoming. We're sure the station's dedicated audience will be delighted to welcome back our unique brand of easy listening business broadcasting and our regulars like David Shapiro, Wayne McCurrie, Piet Viljoen and Imtiaz Ahmed.” Advertisement:
| Recruitment | | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
Careers SA - the ‘by business, for graduates' career guide - hits SA campuses! - CRF South Africa Careers SA 2008 is out! Published by CRF South Africa and partnered by industry giants PetroSA (Energy), AngloPlatinum (Mining) and Microsoft (ICTe), the 2008 edition bigger and better, filled with even more of the information graduates need to make informed career decisions when entering the job market.
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Branded shopping carts come out topsService provider MTN recently tasked independent research house Freshly Ground Insights (FGI) to investigate the efficacy of advertising on the Icon Media-branded shopping carts among shoppers, with aspects such as brand recall and the influence on purchase decisions coming under the spotlight. Bateleur Khanya Research Solutions relocates - The Lime Envelope Bateleur Khanya is moving up and moving out. In its never ending quest to avoid wasting time stuck in Johannesburg's and the Cape's worsening traffic congestion, Bateleur Khanya has decided to move their offices.
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Do you really know your competition? - SALESGURU Publishing A big part of sales success is knowing your competition. Without that knowledge, you cannot expect to sell well against them. Knowing who they are is step one, but knowing what they do, how they act, and how you can work that, are all crucial if you are to be a real winner. SponsorshipWomen's Show partners with SABC Public Commercial ServicesThe Women's Show and key SABC Public Commercial Services (PCS) platforms SABC3 and Metro FM have formed an historic and long-term partnership to create a multiple platform experience within the context of the exhibition theme, “Celebrating our similarities”. Mega Media connects with mobile citizensMobilitrix is the official mobile marketing partner for The Mega Media Expo at the Cape Town International Convention Centre on 7 - 8 May 2008. Mega Media Expo 2008 makes use of a host of mobile services to promote the event and link with customers on the ground.
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Catch the latest new media virals - on your TVLaunching tonight, Tuesday, 29 April 2008, is Clipz, a weekly 24-minute collection of the best clips and videos doing the rounds on email and the web from one week to the next. Presented by 94.7's Darren “Whackhead” Simpson, this new M-Net Original Production will feature all those funnies that had people talking, laughing or hitting the “forward” button. Former Disney CEO to keynote digital content at MIPCOM 2008PARIS: Michael Eisner, the former CEO of the Walt Disney Company and now the driving force behind online content companies Vuguru and Veoh, will deliver an exceptional keynote at the upcoming MIPCOM, which takes place in Cannes, 13 - 17 October 2008. 24-hour eNews channel for DStvJune 2008 will see the launch of South Africa's first 24-hour news service, the eNews Channel, to be broadcast on DStv's premium and compact bouquets. “This is an historic moment for the broadcasting industry in South Africa,” says Marcel Golding, CEO of e.sat (e.tv's sister business). World Cup of public TV comes to SA[Issa Sikiti da Silva] From 4 to 10 May 2008, the Sandton Convention Centre is set to be transformed into a broadcasting global village when more than 1500 professionals and practitioners from over the world will flock to Johannesburg to take part in Input (International Public Television) 2008, the world's biggest annual international screening conference. The Style Network goes commercialOracle Airtime Sales has announced the commencement of South African advertising sales on The Style Network (DStv Channel 183) from 1 July 2008. Andile quits Live ‘Andile', the vibey host of Live, SABC1's prime music show, will be leaving to further his career options. But he is not leaving for good; instead, he will be focusing his skills on a more executive role which will see him in charge of the overall production of the show from a producer position - a decision the SABC feels will be highly beneficial to the future development of the show. |
| | New accounts | | | Dischem signs Icon Media contract - more info | | Ireland/Davenport has won the Coca-Cola Company's Iron Brew account. | | New account for Tracy O'Brien Publicity - more info | | Kilimanjaro to manage PR for Discovery Networks EMEA in SA and Middle East - more info | | Three new accounts for Taryn Fritz Public Relations - more info | | More...  Submit a New account | | |
| | People on the move | | | Starcom welcomes Nadia Hile - more info | | Jennifer Crocker joins HWB Communications as senior accounts executive - more info | | Kapildev Sewdial appointed salesman at Zollanvari SA - more info | | SAACI appoints first ever general manager - more info | | NAB appoints Ollie Westphal as its new business development director - more info | | More...  Submit a Person | | |
| | Events to diarise | Migration from Freehand to Illustrator CS3 course Concept Interactive - Cape Town, 29 April This two-day course covers the interface, workspace and tools, setups, palettes, formatting, styles, shortcuts, colours, layers etc. | | | How the web works Win On The Web - Rivonia, 30 April Find out what sort of sites search engines are looking for, what the benefits of the web are, the importance of your own domain name and how to beat your competitors on the web etc. | | | The essential event management workshop Merle Falken Inclusive - Cape Town, 1 May / Port Elizabeth, 1 May / Windhoek, 1 August / Durban, 1 September This workshop covers, creative concept, logistics, project management and budget to conceptualise and implement quality events. | | | Adobe Illustrator CS3 training - Level 1 2B Studio - Johannesburg, 1 May Learn essential Illustrator techniques for creating logos, drawings, and layouts incorporating raster-based images with this two-day course. | | | Acting and presenting workshops Bonamay Video Production - johannesburg, 1 May Bonamay Video Production based in Johannesburg CBD invites aspired actors and presenters to join their six-week training course in acting and presenting. | | | Basic camerawork and lighting City Varsity - Johannesburg, 3 May The course is designed to give students a solid grounding in video and film camera theory and operation, and in lighting for video. | | | Basic scriptwriting City Varsity - Johannesburg, 5 May This motivational and educational course guides aspirant writers through the process of working on the first draft of a script for feature film or television. | | | Adobe Photoshop CS3 - Level 2 2B Studio - Johannesburg, 5 May This two-day intensive hands-on Photoshop training will take your Photoshop expertise to the next level with all kinds of tips and techniques to improve workflow and expand your creative options. | | | One-week filmmaking course The Excellent Film School - Cape Town, 5 May An intensive one-week filmmaking course focusing on directing, producing and scriptwriting at one of the top part-time filmmaking schools in SA. | | | Web design Cityvarsity Johannesburg - Johannesburg, 5 May This short course covers the basics for creating interactive websites, digital experiences and animation for the web - from symbols, to action scripting in Flash, and layout in Dreamweaver. | | |
| | Upcoming events | Business writing for success SA Writers' College - Countrywide, 29 April The writing coach course SA Writers' College - Countrywide, 29 April MyCustomer 2.0 Trade Intelligence - Durban, 29 April Speak with confidence Sound As Good As You Look - Cape Town, 29 April PR and the art of marketing sustainability PR-Net - Cape Town, 29 April How the web works Win On The Web - Rivonia, 30 April Garden and Home expo Eventx - Johannesburg, 1 May Photoshop CS3 training - Advanced 2B Studio - Johannesburg, 1 May The Garden and Home show Eventx - Johannesburg, 1 May The essential event management workshop Merle Falken Inclusive - Cape Town, 1 May | More...  Submit an event | | |
| | Jobs offered | Specialising in Media Sales, Advertising and Marketing placements |  |
| Mobile Media Consultant - Midrand Yebo! Vodacom, South Africa's leading cellular network is on the lookout for talented, energetic and dedicated Mobile Media Consultants to weave the Vodacom Magic! This may be YOU! read more
| Junior Designer/ DTP - Cape Town Fantastic opportunity available for a Jnr Designer! Are you passionate about design? Are you a committed self starter looking at getting your break in an exciting industry? Look no further! read more
| Public Relations Account Manager - Rivonia, Johannesburg Text 100, a global public relations consultancy, is seeking a dynamic Account Manager, who will be responsible for the day-to-day running of client campaigns. read more
| Visual/Web Designer - Parktown North, Johannesburg Espial is looking for a visual/web designer with solid skills in graphic design / excellent eye for typography, clean layout, purposeful colour and style. Join our award-winning team! read more
| Advertising Sales Executive - Johannesburg & Cape Town Really special sales people for special magazine. See www.prestigemag.co.za. If you are in same class, e-mail charl@prestigemag.co.za. JHB and Cape Town. Basic paid. read more
| Marketing Manager - AA - Southern Suburbs - Jhb A position exists for a strong marketing and communications person with at least five years experience in an internal marketing role. read more
| Art Direction Navigator - Lecturer - Durban Vega The Brand Communications School, Durban, is looking for an art direction lecturer with industry experience to lecture students in above- and below-the-line media, visual and brand communications. read more
| Experienced Web Developer - Centurion Experienced web developer with strong background in PHP, SQL Databasing, JavaScript, CSS and HTML. While not a requirement other competencies (Java, ASP, JSP, C#, C++) will be an advantage. read more
| Continuous Professional Development Co-ordinator - Midrand The South African Institute of Professional Accountants (SAIPA) has a vacancy in its Midrand office for a continuous professional development (CPD) co-ordinator. read more
| Account Executive - Johannesburg Junior account executive required for small advertising agency. 1-2 years experience needed in client service, computer literate, own car.
Must be self-motivated, target-driven, team player, excellent communication skills. read more
| Promotions Co-ordinator - Lonehill - Johannesburg Endemol South Africa seeks promotions co-ordinator for new music portal. The portal, hosted by a leading mobile service provider, aims to find new talent, making their music available for download. read more
| Project Director - Johannesburg KLA is looking for smart, dynamic, motivated, creative individuals to join strategic market research agency, working on qualitative and quantiative projects for some of SA's leading brands and companies. read more
| Human Resources Administrator - Cape Town Join an entrepreneurial team and be a part of the future success and growth of this leading South African direct marketing brand. read more
| Agency Sales Exec - Female Lifestyle Consumer Mags - Johannesburg Dynamic media sales exec with confidence and style required to sell on female lifestyle consumer magazines. Target market - mid-upper LSMs. Minimum three years media sales experience (agencies and magazine experience secures). read more
| Radio Portfolio Sales Manager - Cape Town Cape Town’s leading music station focused on upper LSM interactive lifestyle. Generate revenue for the station through development and implementation of client-centric strategies, action plans and creative opportunities. Brand representative. read more
| Internal Communications Manager - Bryanston Large global company seeks self-motivated individual with at least five years experience in developing and executing internal communications programmes, managing staff and working with stakeholders from around the globe. read more
| Account Director - Bedfordview Penquin International a complete marketing solutions company has an exciting career opportunity for an account director. Someone with a creative flair and passion for service delivery. read more
| Traffic Co-ordinator - Claremont Glossy magazine requires savvy person to co-ordinate workflow. Must possess initiative, highly organised, professional, with refined communication skills and deadline drive. Experienced in office admin and Excel skills essential. read more
| Office Manager - Johannesburg - Cresta Take full responsibility for office management including financial/admin/system controls, budgets, invoices, quotes, orders and maintenance. Strong interpersonal and multi-tasking skills and ability to manage a team essential. read more
| Field Manager - Bloemfontein - Universitas Manage fieldworkers to ensure timely delivery of quality work. Training and motivating fieldworkers to obtain maximum, quality and cost effective output. Must have own transport and strong people management skills. read more
| Junior Account Executive - Cape Town This is a great opportunity for an individual with a can-do attitude, attention to detail and excellent communication skills to learn and grow in the advertising industry. read more
| Client Service/Account Manager - Edenvale Account manager/senior client service executive for leading retailer. Will be required to converse with suppliers. read more
| Web Designer - Cape Town Sploosh is a digital design studio housing some very talented designers and developers. We are on the prowl for new designers, check out our portfolio on our website. read more
| Data Analyst - Cape Town - Newlands Responsible for analysing various research projects and reconstructing data in specific software. Must have advanced computer skills and knowlege of software packages. Database and programming experience essential. Strong numeracy required. read more
| IT Support Technician - Cape Town - Newlands Support IT systems and users, IT repairs or replacements including support of all workstations, laptops, printers, servers, video conferencing etc. Strong communication and multi-tasking skills and pro-active team member. read more
| IT Systems Developer - Cape Town - Newlands Initiate, design, develop and support a suite of in-house applications around a central SQL database. Proven experience in VB/Visual Studio/ASP.Net/SQL development technologies. 3-4 years experience. read more
| Business Manager - Lonehill - Johannesburg Endemol South Africa seeks business manager to manage new music portal aimed at finding new talent. read more
| Broadcast Journalist - Durbanville CVC Media - A fresh approach to Christian media today. CVC Media will broadcast in English through two music driven radio services 24/7 across Africa in fresh, dynamic, FM-style format. read more
| Radio Presenter - Cape Town - Durbanville CVC Media - A fresh approach to Christian media today. CVC Media will broadcast in English through two music driven radio services 24/7 across Africa in fresh, dynamic, FM-style format. read more
| Comms and Hi-tech Secondary Research Specialist - Woodmead Exceptional opportunity to fast-track your career within a global research team. Choose a career at Accenture and enjoy an innovative environment where challenging, interesting work is part of daily life. read more
| Senior Research Executive - Johannesburg - Cresta Must be highly numerate, have sound marketing knowledge and have a thorough understanding of market research. Manage team, provide strategic insights to clients based on analysis of market research data. read more
| Marketing Manager - Cape Town One Small Seed is looking for an innovative and passionate marketeer to grow and develop the magazine, events and online platform strategically and alongside founder and creative director. read more
| Senior PR Executive - Meyersdal – Jhb South A dynamic media company with various brands has an opportunity for an energetic, creative and motivated individual to work within the PR department. read more
| Team - Senior Designer/Account Director - Jhb - Northern Suburbs Senior team to run and monitor corporate identity. Aesthetically and strategically. Senior corp. designer - R 35000.00. Account director - R 35000.00. Newly created positions to start at international ad agency. read more
| Strategic Planner - Senior - Johannesburg - Sandton Ad agency. Senior planner. R40000.00. Lateral, creative thinker with marketing qualification and the necessary broad-based strat experience in an ad agency. Varied mix of accounts. Wonderful career opportunity. read more
| Creative Group Head - Art-based - Johannesburg - North Group creative head (art-based) to run top team. Accounts - upmarket retail, luxury brand electronic range, mega SA broadcaster. Minimum seven years ad agency experience. R33000 ctc. read more
| Administrative Assistant - Dunkeld Are you the dynamic and highly organised perfect match we need to assist the international sales division and the national sales dierctor of Jawitz Properties with all their administration requirements? read more
| Creative Team - Sydney A top senior creative team (AD and copywriter) with direct marketing and digital experience required by top Sydney direct marketing agency. read more
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| | Quotes | | | "Every man's memory is his private literature." - Aldous Huxley | | "Wherever they burn books they will also, in the end, burn human beings." - Heinrich Heine | | "A book reads the better which is our own, and has been so long known to us, that we know the topography of its blots, and dog's ears, and can trace the dirt in it to having read it at tea with buttered muffins." - Charles Lamb | | "Sing out loud in the car even, or especially, if it embarrasses your children." - Marilyn Penland | | "Some places speak distinctly. Certain dank gardens cry aloud for a murder; certain old houses demand to be haunted; certain coasts are set apart for shipwrecks." - Robert Louis Stevenson | | More...  Submit a Quote | | | Print - Print any item in this newsletter. Email - Email any item in this newsletter. Comment - Comment on any item in this newsletter.
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