| | | No Comment |  If the first half of the year is about action, then the second half of the year is about reflection. A host of quality events grace our industry in the next few months, bringing trends analysis, market research and business intelligence to the market – with impressive speaker line ups and new focus. This week Wednesday, 15 August 2007, sees the second in the series of International Marketing Council (IMC) 2010 events to prepare marketers for the 2010 FIFA World Cup, supported by Bizcommunity.com as online media partner. The focus is on how to brand the total continent of Africa to the benefit of all, including key learnings from the 2006 event. Book at www.imc.org.za. A unique focus is fashionista turned trends forecaster, Dion Chang, who is unleashing his Flux Trend Review in association with Bizcommunity, 7 – 8 September 2007. To quote Chang: “The conference will allow delegates to hit the pause button and to take stock of where we are.” Flux, www.fluxtrends.co.za, aims to help delegates make informed decisions and adjust strategies with confidence. Knowledge Resources are making inroads into this industry as well with targeted events – this Friday it's Marketing to Kids (www.kr.co.za). The next real biggie of course is the annual marketing and retail conference happening 30 – 31 October from the Consumer Goods Council of SA – really not to be missed: www.ecr-sa.co.za. And for the first time this year, the new look Magazine Publishers Association (MPASA) launches a magazine publishing conference alongside its annual PICA awards for magazine publishing and journalism excellence on 6 – 7 November, www.mpasa.org.za. An aside: with all the travelling we do these days for our jobs, equipment in tow – isn't it time laptops came with handles to assist us through those pesky security check ins?!
Book now! Louise Marsland, editor@bizcommunity.com. Marketing news: marketingnews@bizcommunity.com. Responses to this column welcomed on our blog.
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| | Headlines | The new brand owners speak out
Going Ga Ga over Goo Goo
Is E-Voting the next wonder of the world?
SANEF's Jovial Rantao rises to the challenge
Integrate digital in every agency strategy
Will the perfect storm be the death of ‘big brands'?
5FM's 3 million book campaign
Win with your gunsteling Afrikaans ads
MXit reaches 4.8 million milestone
FIFA signs multimillion dollar deal with Telkom
SA ‘strongest affinity brands' online
Time to stop misleading SMS polls
Making advertorials work online
Inaugural Markex KZN around the corner
Global consumer confidence down
Donald Liphoko joins The MediaShop
Fashion journalism awards shortlist
Search engine joins pilot content project
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Marketing | | Is E-Voting the next wonder of the world?
[Naseem Javed] With over 90 million e-votes, the global populace just reconfirmed the new Seven Wonders of the World and also introduced a new global E-Vote democracy. Two things: firstly, untraceable e-votes can easily dominate the media and public perception, suggesting that even modern structures can sometimes replace the ancient wonders of the world. Second, the abundance of new global issues on the horizon makes the e-voting process a highly attractive method to suppress public opinion by camouflaging it with massive untraceable pulsating loads.
Nominations invited for Simonsvlei SA achievers
Award-winning South African wine cellar Simonsvlei has announced the launch of the Simonsvlei Achiever of the Year Awards 2007, a project which will identify the top 101 achievers in South Africa. SA citizens are invited to nominate those they feel have made a positive contribution to the country in a variety of categories.
Deadline looms for Marketing Excellence Awards
There's only a week or so left to get your entries in for the Sunday Times Business Times Marketing Excellence Awards that close on 23 August. Scheduled for Sunday 21 October, the awards recognise and reward the marketing discipline in the South African boardroom in its many facets – including meeting marketing objectives related to image, innovation, creativity, pricing and distribution - the complete ambit of the marketing mix.
FIFA signs multimillion dollar deal with Telkom
[Issa Sikiti da Silva] The world soccer's supreme body FIFA (Federation Internationale de Football Association) finalised a $ US36 million (R252 million) deal with Telkom that will see the latter providing the fixed lines telecommunications during the 2010 Soccer World Cup. FIFA secretary-general Jerome Valcke and Telkom CEO Reuben September jointly signed the deal yesterday, Tuesday 7 August 2007, during a media briefing held at SAFA House in Johannesburg.
Inaugural Markex KZN around the corner
Markex KwaZulu-Natal is just around the corner and exhibitors are in full swing, preparing passionately for what promises to be a successful inaugural event. The International Conference Centre (ICC) Durban will play host to the marketing, promotions and special events exhibition 14 – 16 August 2007, where visitors will be able to see offerings from 125 exhibitors.
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Advertising | | Integrate digital in every agency strategy
The digital era is creating a massive buzz in global advertising and marketing circles, but how many are actually making headway into this new arena? Melanie Walter, media director of Starcom South Africa reports back from the Starcom Berlin Digital conference, which was designed to launch the Starcom network's digital future across Europe, Middle East and Africa by finding ways to translate the digital talk into effective action with a clear business plan in place.
Win with your gunsteling Afrikaans ads
Does excellent Afrikaans advertising make you sing and dance with excitement? Have your eyes or ears spotted a really sharp Afrikaans advertisement on radio, television, in a newspaper or magazine? Then, grab your mouse, because you stand to win large prizes in the 13th Pendoring advertising competition and project by voting for your favourite advertisement in Afrikaans!
Donald Liphoko joins The MediaShop
The MediaShop recently announced the appointment of Donald Liphoko as an associate media director. “We have known Donald for a long time,” says Harry Herber, MD of The MediaShop, “and noted his accomplishments, aptitude, and very positive attitude, as well as his involvement in industry affairs.”
Brand SA ads return to the box
The intention of the latest Brand South Africa advertising TV ad, backed up by a radio campaign, is to boost the growing confidence among South Africans about the future. Known as the “We've done it before” campaign, it is built on the premise that South Africans continue to defy all odds – just when the going seems to be impossibly tough, they pull through.
Lowe Bull takes on digital partner - Lowe Bull
Lowe Bull has bought a stake in e-marketing and online strategic consultancy, longtail, in a bid to extend the range of services that it offers to clients.
BBDO Cape Town banks top TV gold at Loeries - BBDO Cape Town
 “Matchbox”, BBDO Cape Town's advert for Capitec Bank, brought home the coveted Gold for Art Direction in the TV and Cinema Crafts category at the Loerie Awards, presented on 29 July, 2007, in Margate.
Jupiter reigns supreme at Loeries - The Jupiter Drawing Room
The Jupiter Drawing Room (Cape Town) recently returned from the 2007 Loerie awards with several birds in hand, including a much-coveted Grand Prix award. The agency's overall award tally included one Gold, five Silvers and eight Bronzes.
Mortimer Harvey hires nine more! - Mortimer Harvey
Three new clients and nine new experienced staff members – once again Mortimer Harvey is on the up! Yet another example of the company's “Branding their People Image” by hiring the right personalities to suit both staff, company and client strategy.
Mukunda wins at Loeries 2007 - Krishna Smiles - Flowers Bloom
 ‘Homeward Bound', directed by Mukunda for MetropolitanRepublic/TJDR and its client MTN, walked away a winner at last Sunday night's Loeries awards ceremony in Margate. Conceptualised by Konstant van Huyssteen and Shane Forbes, the idea shows a lost phone and its treacherous journey as it tries to make its way back home.
Enrolments to annual AMASA workshop close on 17 August - AMASA
Media planners, strategists and buyers and all those wanting to strengthen their role in advertising and media have two weeks to register for AMASA's workshop, “The return of the Big Idea”, being held at Little Switzerland, Drakensberg, 30 August – 2 September 2007.
How creative are you?! ''Care'' to prove it? - Brainstorm Projects
 It was at the Loerie Awards that DeeTeePete made his grand entrance a la Paris Hilton at a Las Vegas nightclub. You may also have caught a glimpse of him on Bizcommunity.com or even bumped into him on Facebook. The dude sure gets around... So, you ask yourself, who is DeeTeePete and why is he appearing in a Stripathong instead of the latest issue of Heat magazine?
Nigeria's new ad leader
The Advertising Agencies Association of Nigeria (AAAN) last Friday elected the Prima Garnet Ogilvy MD, Lolu Akinwunmi, as its new president for the next two years. Akinwunmi takes over the leadership of the association from DDB's Enyinanya Odigbo. The rest of the AAAN board include: Funmi Onabolu of Bates/Cosse as vice president, Tunde Thani as treasurer, Mich Maduekwe of LTC/JWT as publicity secretary and Sunkanmi Ajiboye as assistant publicity secretary. Erhabor Emokpae of Lowe Lintas, Kayode Oluwasona of Insight/ Grey and Shehu Agboola also of LTC/JWT and Longely Evru emerged as ex-officio members. Akinwunmi promised to raise the bar on professionalism within the period of his leadership of the AAAN.
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Africa | | Mugabe accuses journalists of bias
Zimbabwean President Robert Mugabe, widely denounced for human rights abuses and economic mismanagement, berated journalists earlier this week for what he called a lack of objectivity, writes Clarence Fernandez.
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| | Branding | | | Idea Engineers will grow your brand, reputation & business. | |  |
| | | The new brand owners speak out
[Jacques Burger] For many years marketers and advertising agencies have believed they have control of the brand. While they both publicly recognise that the consumer owns the brand, the actions of both parties have always indicated the contrary. It seems telling consumers that they own the brand was just a handy pacifier to ensure they danced to whatever tune marketers decided to play.
Will the perfect storm be the death of ‘big brands'?
[David Wolstenholme] I see a bitter cold front, a hectic southeaster and a hurricane converging on us all at the same time. Major brands are facing a deadly cold front, over capacity and consumers faced with far too much choice. The hectic southeaster is the changing consumer taste and the final blow is the hurricane: the organic, green technologies and environmental movement does matter.
SA ‘strongest affinity brands' online
Nielsen//NetRatings and the South African Online Publishers Association (OPA) yesterday, Tuesday, 7 August 2007, released various online trend figures for South Africa which show clearly the difference between what men and woman are looking at online and should be a clear indication to marketers on how to target these ever growing and profitable segments of the market.
Brands & Branding/Markinor Brand Trust Index - Affinity Brands & Branding
A Brand Trust Index is being researched by Markinor on behalf of the Encyclopaedia of Brands & Branding. Results will be announced in September 2007 and published in the 2007 edition of the book, providing well-deserved recognition for 100 trusted brands from 23 product and service categories.
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Cinema | | Popcorn increases digital footprint
The digital footprint at Nu Metro Theatres countrywide has increased by 30 screens, bringing the group's national footprint to 63 screens. Including the state of the art technology at four of their larger independent cinema complexes, Popcorn now represents 67 digital screens around the country.
Call for public voting for ROSCARS
The Durban Wild Talk Africa film festival is calling on the public to vote on this year's film entries into the ROSCAR Awards, which will be screened at selected Nu Metro cinemas 10 – 16 August 2007.
Mobile movie maestro named
Michael Raimondo's short film, “The Fault is our Greed”, was honoured at the inaugural Mobfest/Encounters Documentary Festival initiative held in Cape Town last week, which played dual host to two new media components.
European film, close up
Sixteen countries will present the finest in European cinema at the annual European Union Film Weeks during August 2007 at Cinema Nouveau screened by Jameson cinemas in Gateway, Durban (10 – 16 August) and Brooklyn Mall, Pretoria (17 – 23 August). Each movie will reflect the unique – but also unquestionably European – culture of its national origin. Go to www.sterkinekor.com for more information.
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| | | Red Rocket appointed by Namibian pharmaceutical company - Red Rocket
 Red Rocket has been successful in its pitch for the Adeva packaging design project, commissioned by Namibian-based Better Life Pharmaceuticals. All correspondence and approvals between client and Red Rocket occurred without the parties ever meeting, with all communication via email and telephone.
The Open Window Open Day - The Open Window
 You are invited to visit a trendy design school that has a record of delivering students who are sought after in the advertising, design, animation and production industries. The Open Window School of Visual Communication will open its doors to the public on Saturday, 25 August 2007, between 9am and 1pm.
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| | Digital | | | Ensight - The Smarter eMarketing Solution | |  |
| | | Why employees should use Facebook
[Mike Stopforth] Lately the press has been reporting that corporates in South Africa are starting to block employee access to social networking site, Facebook. If you're looking for a business reason why you should allow them to, I'll give you five…
Search engine joins pilot content project
The Automated Content Access Protocol (ACAP) Pilot Project, established to create a new, open standard to enable owners of content to speed machine-interpretable permissions, yesterday, Monday, 6 August 2007, announced that Exalead, a global provider of search software for business and the web, has joined the initiative and will undertake the necessary technical implementation to provide concept validation by November 2007, when a working proposal will be presented at the project's final conference.
Inspiring projects for TEC Video - TEC Multi-Media & Video Production
 TEC Video has appointed Andrew Dickson as Editor. Andrew's love affair with editing, exposure to international clients such as Dolce & Gabanna, Sony and Hugo Boss and his passion for perfection are making a powerful contribution to TEC Video.
How to use digital diligently for improved client satisfaction - QuickOnline
Website layout and design isn't rocket science... if you know how. It is intricate work though and requires the creativity and skills of a professional design studio. More importantly perhaps, but often an oversight, is the assistance of a specialist online presence consultant to maintain the balance of both form and function – fundamental elements in effectively communicating the client's message in an interactive and engaging manner.
GradX to hit campuses countrywide this week - Student Village
Copies of GradX – a local graduate recruitment and development annual – hits campus this week, taking a wealth of pertinent information to final-year tertiary education students across South Africa.
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| | | Hakuna matata year-end functions
 Doing things differently for year end functions is a challenge even the most creative event planner faces. Creating a memorable event that will attract the interest of the most jaded blue collar employee is a considerable achievement in corporate South Africa today. The producers of The Lion King have announced that the internationally acclaimed production's run in Johannesburg will be extended until 2 December 2007.
Transforming stages [not cars]
 AnointedM Entertainment Enterprises, a voting member of the Technical Production Services Association (TPSA), recently announced that it has secured exclusive rights for southern Africa to own, manage and operate Canadian-manufactured Stageline mobile stages.
Public demand produces results
Big Concerts last week announced that the Durban leg of the upcoming South African tour of hip hop soul queen, Mary J Blige, will now be staged at the International Convention Centre (ICC) Durban, and that a second show has been confirmed for the Johannesburg leg of Sir Elton John's upcoming tour – both prompted by demand for tickets.
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Exhibitions | | Absa National Boat Show bears testimony to fishing fever - Biz Events
 South Africans, young and old, are casting off en masse as sport fishing continues to grow in popularity, especially bass fishing which currently ranks as the fastest growing form of sport fishing in the country. The single best place to catch a good glimpse of the thrilling sport of fishing will be the Absa National Boat Show 2007.
EXSA welcomes events on board - EXSA
 As a global player EXSA has recognised the value of including events into the exhibition industry fold and are proud to announce a new identity: EXSA – the Exhibition and Events Association of Southern Africa.
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Magazines | | You can judge a magazine by its cover
Excellence in magazine publishing is the key element of the new rebranded and refocused Magazine Publishers Association of SA (MPASA) PICA magazine publishing and journalism awards this year (also replacing the Mondi magazine journalism awards). Men and women's magazine titles compete, for example, in the exciting new categories and a cutting edge conference will also take place alongside this year's awards, taking them to a whole new level.
Passport to travelling in Africa
Future Publishing this month launches the African edition of Business Traveller, which has an international track record of more than 30 years, to the South African travel market. It will be co-edited by Janet Fourie and Jeremy Maggs.
Double Visi
For the Spring issue of décor magazine Visi, art director Etienne Hanekom of New Media Publishing has used one image to create different covers for the Afrikaans and English titles. When placed side-by-side, the two covers form one picture depicting an assortment of books, ornaments and artefacts that reflect the collector's theme running throughout the magazine. “A magazine cover serves as a shop window and an advertisement for its contents,@ says Visi editor Sumien Brink. Although Brink agrees that magazines can no longer rely entirely on that shop window to drive sales, she firmly believes that a great magazine cover is an art form in itself.
Guide for Rugby World Cup now available
With only two months until the Rugby World Cup kicks off, Sports Illustrated's recently published 112-page Rugby World Cup Fan's Guide features team analysis, key players to watch, venue and stadium information, player statistics, fixtures, TV times, a spectator's guide to France, Rugby World Cup history and a Springbok special which delves into their '95 World Cup win and what it takes to win in France. The coffee-table guide is available in retail outlets for three months at R29.95.
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| | Media | | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
| | | SANEF's Jovial Rantao rises to the challenge
 [Issa Sikiti da Silva] Newly-appointed SANEF chairperson Jovial Rantao faces unprecedented challenges, ranging from promoting the quality and ethics of journalism to championing SA's freedom of expression, ‘shielding' journalists from ‘alien' attacks and maintaining the media's accountability towards the public.
Fashion journalism awards shortlist
The five finalists in each of the two categories of the inaugural Sanlam SA Fashion Journalism Awards – writing about the fashion industry and fashion editing – were announced yesterday, Monday, 6 August 2007. The winners will be announced on Saturday 1 September at a gala event in Sandton.
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Mobile | | Going Ga Ga over Goo Goo
[Harry Trisos] With the Apple iPhone upon us (launched last month) can the GooPhone, championed by none other than Google, be far behind?
Mobile simplifies marketing
 [Eddie Groenewald] Mobile technology is making marketing to a base of users a far simpler, smoother exercise compared to traditional methods of marketing. The immediacy of the technology means that campaigns can be created and rolled out within days.
MXit reaches 4.8 million milestone
MXit has reached a major milestone 4.8 million registered users, with an imminent 200 000 users set to register shortly. This startup company has grown from a small handful of entrepreneurs to become a noted international player in low-cost, mobile phoned-based instant messaging technology since its commercial launch in May 2005.
Mandoza kicks off MXit Celebrity Chat Weekend - MXit
Local kwaito and hip-hop star Mandoza is making technological history in South Africa by becoming the first entertainment superstar to have a live chat with fans over the MXit cellphone chat service.
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| | | Striata's e-marketing drive takes chequered flag for Duxbury - Striata
South African companies are finding that emarketing drives linked to international sport can be highly effective in drawing potential customers to a website, according to the e-marketing division of Striata.
Selecting a web hosting company - Opulent Consulting
[Wayne Jacobsz] People often underestimate the importance of having insight into web hosting and web-related technologies. This is particularly true of web developers and people that work with web-related services on a daily basis – people that are specifically involved in technologies on and around the internet.
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Out Of Home | | TLC increases push into malls and campus media
The 10-year old medium of washroom advertising has not lost appeal among marketers and advertisers, according to Andrew Kramer, Primedia Unlimited's washroom media, The Letter Corporation (TLC) CEO, which has signed up a total of 20 shopping centres, and added to its 15 campus media platforms.
Jagermeister unleashes the beast
 Creating a talking point in busy nightlife locations with Jagermeister's new brand campaign were The Letter Corporations new Talking Frames, taking advertising messages to ‘wild' new heights.
The birds are flying high at the airports - Airport Media
Airport Media was recently awarded a ACSA tender for the sole and exclusive rights for displays, promotions and experiential marketing campaigns at South Africa's international and regional airports. To handle this business, it has launched a new division, Airport Activation, with its own staff and identity.
Making music on the move
The 2007 Standard Bank Joy of Jazz, with a world class bill of international and South African performers, hits Newtown 23 – 25 August 2007 – and on a bus near you. To promote the international event, a striking Joy of Jazz promo will play on a digital screen on the front of a number of Johannesburg Metro buses using the artwork that has been used throughout the festival's above-the-line campaign. In this visual, artist Nombulelo poses with one of the Metro buses.
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Printing | | Paarl Media tests shark waters - Paarl Media
 Paarl Media has announced the appointment of Doug Heger, previously CEO of NuPrint-Ability, as its Business Development Manager for KwaZulu-Natal to help explore opportunities for expansion in this province.
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Production | | Bioscope shoots Kia Sportage for Singh & Sons - Bioscope Films
 Director Hylton Tannenbaum has recently completed work on a Kia Sportage commercial for Cape Town-based agency Singh & Sons.
Grand Prix and Gold winners at Loeries entrench leadership position for Masters & Savant - Masters & Savant
 The Loerie wins by Masters & Savant during the recent festival at Margate demonstrate that the company has ramped up its leadership of the South African animation industry.
Sub urban experiences busiest period this year - Sub urban
Sub urban is bursting with activity with briefs coming in for all directors from local and international clients. The company also launched its Directing Collective this month and welcomed award-winning director, Mukunda, who has come on board to join the stable of directors.
Yes, it's a real sport - Velocity Films
 Nandos has taken a stand against bland with its latest campaign which is a tongue-in-cheek look at a team of die-hard curlers. The humorous three spot campaign is directed by Anton Visser of Velocity Films for agency Lowe Bull and creatives Stuart Turner (copywriter) and Darren Borrino (art director).
Mukunda joins Sub urban - Sub urban
 Industry renowned and international award-winning director Mukunda has joined Sub urban to enjoy the creatively inspired production house. With his previous agency experience as copywriter and then art director, Mukunda as a director has gone on to find a perfect balance between performance and style.
Bioscope shoots Ingram's for FCB - Bioscope Films
 Director Jerome Pikwane has recently completed work on the latest Ingram's Camphor Cream commercial for FCB Johannesburg.
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| | | Guerrilla Marketing goes public
Guerrilla Marketing sees public relations as vital to the arsenal of any marketer. As such, the group has formed a stand-alone PR division named Guerrilla PR. “The two fields compliment and strengthen one another and it was a natural decision to grow PR as a part of the business,” explained Michael Gullan, Guerrilla Group MD.
Making advertorials work online
[Jannie Momberg] As knowledge workers, we rely on the Internet to gather information and help build perceptions about a company, brand, product or service today more than ever before. As a PR consultant, it is therefore vital to ensure that your client is well-represented on the Internet in myriad ways and on numerous websites in a positive light.
Find out how online is transforming news
The September 2007 PR-Net meeting in Johannesburg is a double bill of Bizcommunity.com's very own editor, Louise Marsland, and Robynn Burls, founder of Encyclomedia, so be sure not to miss out on this communication industry's peer networking opportunity.
Is Bridget Jones the new Scarlett O'Hara? - The Write Co.
 When did you last buy a product because it was advertised in the newspaper, radio or television? Frightening for advertising agencies, isn't it? The Write Co believes that this is largely due to the fact that no time, care or thought is given to the ‘face' or the character that drives the advert.
ROK powers new on-demand mobile music service with house music label SoulCandi - Claire Gardner Consulting
SoulCandi Music, a leading independent record label and distributor in South Africa, has announced it will launch a subscription-based on-demand music service on all three of the country's mobile operators.
SA for global PR presidency?
The International Public Relations Association (IPRA), this week announced that South Africa PRISA president Mixael de Kock is shortlisted for president of the global body. De Kock, APR (PRISA) M IPRA, is also serving the last year of two consecutive two-year terms as SA National Chair on the IPRA World Council. At the end of 2005 De Kock received the coveted annual IPRA Gold World Award for Excellence in Public Relations.
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| | Radio | |  |
| | | 5FM's 3 million book campaign
Kevin Fine's Rise N Fine weekend breakfast show on 5FM recently embarked on a campaign, in conjunction with PostNet SA and Rotary International, to source & donate 3 million books to those in need across South Africa.
Jacaranda's winter challenge raises R1.4 million
In a single day, Jacaranda 94.2 raised over R1.4 million towards new blankets for more than a hundred charity organisations assisting less fortunate communities this winter.
Cape Town to host annual music awards
For the first time, the Mother City will be hosting the eighth annual Metro FM Music Awards, popularly known as the people's awards. They will take place at the Cape Town International Conference Centre (CTICC) on Saturday, 24 November 2007.
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| | Recruitment | | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
| | | New agency search and selection service
Mazole Holdings, a black-owned marketing and business investments group, recently announced the launch of a new subsidiary, Independent Agency Search and Selection (IAS). IAS will specialise in providing a full agency search and selection service for marketers and business organisations, including Government and parastatals, and will work in association with the UK AAR Group, representing it in South Africa.
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| | | Time to stop misleading SMS polls
[Chris Moerdyk] Knee-jerk SMS polls such as those fired at viewers during e.tv's news bulletins are nothing short of misleading and mischievous. They are completely out of touch with reality, with no research value whatsoever, and the only benefit, at R2.00 a pop, is to add some easy money to e.tv's bottom line in the space of a few minutes.
Facelift for Kaufman Levin Associates - Kaufman Levin Associates
 KLA has recently added the finishing touches to the South African marketing research company's new look and feel.
How will SAA become world class? - Synovate
Recent statistics published by the Star Alliance, of which South African Airlines has recently become a member (Lufthansa Magazine, 05/2007) have raised some interesting issues regarding SAA's operations in comparison to other member airlines globally. Synovate recently reviewed these stats to explore the differences and the possible reasons that SAA has failed to retain its position as a dominant and profitable airline.
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Retail | | Global consumer confidence down
Global consumer confidence fell two Index points from 99 to 97 over the last six months, according to the twice-yearly 47-country Nielsen Global Consumer Confidence Index. South Africa remains near the middle but adheres to the world's downward trend, dropping four points from 99 in October 2006, to 94 in May 2007.
Brazil – the land of soccer, samba, supermarkets and shanty towns
Earlier this year Pedro de Gouveia, GM of Salient Strategic Advertising and Design, flew to Rio de Janeiro in Brazil to attend the city's world-renowned carnival festivities. This 10th-largest economy of world is the largest in Latin America and in the context of retail, Brazil is an emerging market. In many ways it is similar to South Africa, in terms of its massive population disparities and contradictions.
Win with e.tv and Clover Mama Afrika - Clover
 Clover Mama Afrika, e.tv, Lindsay Saker and Imperial Fleet Services have joined forces and are currently running a competition where one lucky Morning Edition viewer AND one lucky Mama can each win a 1.4 Volkswagen Golf Chico worth R70 000.
Stimorol launches sugar-free Musk
Stimorol has launched Stimorol Musk in South Africa. As a flavour, musk is unique to South Africa but until now, musk flavoured chewing gum hasn't been available in a sugar-free offering,” explained Kirstin Stapelberg, brand manager: chewing gum. The sugar-free market is booming, on both a global and local scale. In South Africa alone, sugar-free gum constitutes 78% of the chewing gum market. The launch of Stimorol Musk follows on the launch of Stimorol Green Apple and Stimorol Watermelon in October last year. In just six months, these two flavours have catapulted into the top 20 selling SKUs.
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Sponsorship | | Sponsor to drive MTV Award winners
 Volkswagen South Africa last week announced its exclusive title sponsorship of South African band Freshlyground. In terms of the agreement, Freshlyground will take delivery of eight Polos – seven of them sporty GTIs – over a period of one year.
Black Eyed Peas back for Pepsi/Doritos SA tour leg
The multi-platinum, three-time Grammy Award winning group, the Black Eyed Peas, will be returning to South Africa for a one-night only live performance in October 2007 to headline the global ‘Pepsi Doritos Black, Blue and You Tour', which kicks off in September. The Black Eyed Peas will be performing at The Expo Centre Nasrec in Johannesburg, on 12 October. The global ‘Pepsi Doritos Black, Blue and You Tour' sees the Black Eyed Peas performing in over 13 countries, including Russia, Romania, Hungary, Sweden, Poland, Nigeria, Brazil and Australia.
Paralympic team roar with Puma
PUMA South Africa is the new official apparel sponsor of the South African Paralympic Team which includes stars like swimmer Natalie du Toit, distance racer Ernst van Dyk, runner Malcolm Pringle, sprinter Oscar Pistorius, sprinter Teboho Mokgalagadi and javelin thrower Zanele Situ. The deal will see PUMA designing a new kit which will be delivered to the athletes in November 2007 to be used in competition until the 2008 Beijing Paralympic Games. The athletes will thereafter be outfitted in a new range of kit designed especially for the Games in Beijing. Nedbank is the financial sponsor of the team.
Bringing movie magic to the elderly
On Thursday, 9 August 2007, cinema advertising sales company CineMARK is donating 100 movie tickets to the Joseph Gerard Old Age Home and the Klein Helderkruin retirement village in this year's Women's Day campaign, ‘Show your hands, show your heart' (www.wacd.co.za). Says Elmarie Pretorius, MD of the CineMARK Group, “CineMARK is not only committed to developing cinema in South Africa, but is also committed to developing the nation itself, which is why we elected to get involved in this initiative.”
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| | Accounts | | | FoxP2 awarded Entyce Beverages account - more info | | Stepahnie Moss produces conferences for multinational reinsurance company - more info | | Creative Juice Design Studio awarded new accounts - more info | | "Sistas Healing Our Souls" appoints Fivestar PR - more info | | New mining client for Marcus Brewster - more info | | QuickOnline adds a dab of Sinn-full sophistication - more info | | TBWA\Fusion has been awarded the Bankmed account in a two-stage pitch process. | | Vuka Scuta appoints creative newcomer, Fishgate Advertising - more info | | More... Submit a New account | | |
| | People | | | Old Mutual appoints top advertising executive to board of directors - more info | | Blue Planet Media appointment - more info | | Nokia Siemens Networks names Linda Khumalo as new head of sub region Southern Africa - more info | | Jaco-Louis Groenewald has been appointed online communications manager - Creative Living Magazines. | | New appointment at Touchline - more info | | New publicists at Owlhurst - more info | | New appointments at Provantage Media - more info | | More... Submit a Person | | |
| | Events to diarise | Be brilliant @ e-marketing strategy Britefire - Johannesburg, 13 August / Cape Town, 27 August
The first course in the e-marketing professional curriculum, Be brilliant @ e-marketing strategy is business-focused, practical, and inspiring – not a dry academic outline of principles and practices of e-marketing. | | | The Red & Yellow School open day The Red & Yellow School of Logic and Magic - Sir Lowry Road, Cape Town, 14 August
The Red & Yellow School of Logic and Magic is hosting an open day for all students who are interested in the advertising industry. | | | Editing edge The Write Co. - Johannesburg, 15 August
Learn all the basic writing guidelines and latest editorial must-knows with this one-day workshop, from improving the writer's text and style to re-learning forgotten tools. | | | Be brilliant @ search engine marketing Britefire - Johannesburg, 15 August / Cape Town, 29 August
This course will teach you the strategies and techniques that increase your visibility on search engine results pages, increase the click-through rates to your site, and maximise your conversion of visitors to customers. | | | Short course in public relations management ProVox Centre for PR and Communication - Randburg, 15 August
An intensive course for communication strategists on senior management level covering strategic management, media relationship management, managing public relations etc. | | | Connecting with the emerging market in SA Vega The Brand Commmunications School - Durban, 15 August
This workshop is aimed at market researchers and their agencies who need to understand the wisdom of custom, instinct and culture of black people who constitute the largest group in South Africa. | | | Entire CS2/3 course Creative Planet - Randburg, 16 August
Whether you are a beginner or it is a refresher course you need, we train various individual, ad agencies and printing firms the software programmes of CS2 and 3 Suites. | | | Selling seminar to maximise online profits bidorbuy - Sandton, 16 August
This one-day seminar covers the benefits of selling online and why you should be selling on bidorbuy, what products are in hot demand and find out what you should be selling etc. | | | Acting for camera CityVarsity Johannesburg - Johannesburg, 18 August
This course is for those who want to learn to perform in front of the camera and to develop a film and television presence focusing on improvisation, vocal techniques etc. | | | TV presenting workshop Z-Rose Productions - Randburg, 18 August
An intense one-day workshop that offers candidates valuable knowledge on how TV production works and what the producers look for when auditioning for new presenters etc. | | |
| | Upcoming events | Digital imaging essentials - master-classes Africa Media Online - Durban, 13 August Freelance journalism course SA Writers College - Countrywide, 13 August Be brilliant @ e-marketing strategy Britefire - Johannesburg, 13 August One-week Adobe® Indesign CS3 Friends of Design - Academy of Digital Arts - Cape Town, 13 August InDesign CS3, Freehand migration - Refresh Friends of Design - Academy of Digital Arts - Cape Town, 13 August Professional sales presentations AchieveGlobal SA - Bryanston, 13 August Professional sales negotiations AchieveGlobal SA - Bryanston, 13 August Entry-level web development course Working Webs Consulting - Johannesburg, 13 August Professional sales negotiations AchieveGlobal - Johannesburg, 13 August Adobe Illustrator CS Vega The Brand Communication School - Johanessburg ,Sandton, 13 August | More... Submit an event | | |
| | Jobs offered | Specialising in Media Sales, Advertising
and Marketing placements |  |
| Branding Consultant - Rivonia
Sales people required for marketing and branding materials company in Rivonia. Own transport essential. Basic plus commission. read more
| Sales and Marketing Consultant - Cape Town and Gauteng
Media and Promotions Co. in Cape Town and Gauteng requires the service of sales consultants to market corporate gifts and advertising space in our annual publication to existing and new clients. read more
| Marketing Research Assistant - Sandton
SA's leading supplier of business news and information seeks ideal candidate to join their advertising team. Apply if you are passionate about marketing and have an eye for detail. read more
| Managing Director - Ad Agency - BEE - Johannesburg
Sucessful, established company handling mainly goverment business. Proven track record in senior client service - minimum of 12 years ad agency. Leadership and excellent organisational skills. read more
| Business Unit Director - TTL Agency - BEE - Sandton
Financial experience preferable. Salary - R45000 cost to company (eight years ad exp). Good team leader, excellent top team to work with and super environment. read more
| Copywriter - TTL/Direct Agency - Sandton
Exciting position with award-winning TTL company. Do great work and use your six years copy experience in advertising to join this amazing team. read more
| Account Director - Agency - Sandton
Account director - Financial agency. Very professional AD; about 6/8 years agency experience - preferably some in financial - client side or agency. Wonderful position with leading, high profile agency. read more
| PR Account Director/Senior PR Account Manager - Cape Town
I’m looking for 5-7 years PR experience within a PR agency, coupled with the expertise to work on business and consumer accounts. read more
| PR Account Manager - Cape Town
Dynamic professional person with minimum three years PR agency experience required to manage global and national brands. Candidates must offer dual business and consumer writing skills and good media contacts. read more
| PR Account Executive - Cape Town
This is an excellent opportunity for an enthusiastic individual who offers a PR qualification coupled with a minimum of one year PR agency experience to gain industry knowledge. read more
| Special Projects/Events Manager - Cape Town
Have you got three years project management/events experience within the magazine industry? If so I would like to hear from you! Minimum of three years relevant experience. read more
| Personal Assistant - Busy Design Studio - Sunninghill
We need a dynamic, bright person to join our design studio and handle all the internal admin and accounts. Are you organised and effective - then read on! read more
| Financial Manager - Sunninghill
Leo Burnett is looking for a financial manager, experienced with general ledger, income statement and balance sheet, able to oversee two team members, able to prepare financial reports. read more
| Newsstand Marketing Manager - Pinelands
Ideally the person should have a knowledge of the retail environment throughout South Africa, preferably with three years national FMCG and distribution experience. read more
| Senior Research Exec - Randurg
Markinor is looking for the services of a senior research exec with a minimum of two years experience in a research house. Market-related salary and benefits are offered. read more
| Direct Marketing/Loyalty Specialist - East
High flying direct marketing specialist needed for young, dynamic and innovative company. read more
| Visual and Motion Designer - Sandton
On-site designer that is loyal and hard working and is looking to make money and grow with in the company must have passion for creativity and must be willing to work long hours. read more
| Account Director/Account Manager - Cape Town
We are searching for an account director/manager with 3-5 years relevant agency experience to join our busy, dynamic and award-winning agency. read more
| Customer Service Consultant/Reception/Marketing - Hout Bay, Cape Town
Small dynamic company marketing international brand of pet nutrition products in Hout Bay require a bilingual all-rounder to man reception and customer care lines while assisting in marketing endeavours. read more
| Sales Execs - Johannesburg
Scan Display's Johannesburg office is looking for junior and senior sales execs with a strong track record. The senior execs must have experience in the exhibition or allied industry. read more
| Experienced Sales Exec - Cape Town
Exhibition and display company, Scan Display Solutions, is looking for an experienced sales exec to join its CT team. Experience in the exhibition or allied industry is essential. read more
| Graphic Designer - Junior/Medium - Northern Suburbs
We have a wonderful opportunity available for an exceptionally talented junior to medium weight designer with a strong portfolio and good agency background. read more
| Graphic/Web Designer - Medium - Northern Suburbs
We require a designer that can not only be extraordinarily creative, innovative and imaginative with regards to the front-end of website, presentations and emailers, but also have some technical knowledge. read more
| Graphic Designer - Junior/Medium - Northern Suburbs
Designer with in-house/corporate experience ideal for this position. Designer needs to be able to take ownership of clients brand creating artwork/marketing material in accordance with strict corporate identities. read more
| DTP - Medium - South
DTP operator proficient at retouching, deep etching and basic layout needed for agency in the south, the candidate also needs to be able to run with an idea etc. read more
| Group Creative Director - Jhb - Northern Suburbs
Global advertising agency recently entered into South African market requires a hot shot, talented and ambitious creative director to join their exisitng team. Huge opportunity awaits a young talent. read more
| National Sales Executive - National
Lifestyle! Bollywood! Fashion! Bridal! An exclusive opportunity to a part of our sales team and a part of our international brand, SUTRA. SUTRA is supported personally by Gavin Rajah. read more
| Copywriter - Junior/Medium - Johannesburg North
We are looking for hot talented copywriters. Candidates must have had agency experience and exposure to TTL retail accounts. read more
| Copywriter - Medium - Midrand
Looking for a multi-skilled copywriter with incredibly strong marketing skills. The candidate needs to be able to art direct, brainstorm, strategise and write anything from web content to direct mailers. read more
| Graphic Designer - Junior/Medium - Johannesburg North
Experienced hands-on graphic designers with knowledge of FMCG products, POS and promotional items needed for busy experiential agency in the north. Fresh ideas, computer savvy and knowledge of production needed. read more
| Qualitative Manager - Randburg
Markinor requires the services of an experienced qualitative manager who will be responsible for running our qualitative unit including recruiting and training of new recruiters. read more
| Regional Field Manager - Durban - La Lucia Ridge
Ensure quality and deadline-driven regional field team. Manage the work process via the field managers ensuring delivery of quality work. Train and motivate managers to obtain optimal output. read more
| Sales Executive - North
Only real sales people need apply for this position. read more
| DTP Operator - Linbro Park
DTP operator/graphic designer required asap for a busy digital printer. Digital print preparation experience for large and grand format required. Career opportunity. Salary negotiable and benefits. Must be reliable. read more
| Account Manager - Cape Town
Dynamic, ambitious and feisty account manager to work on a cosmetic and alcohol ATL portfolio
two years ad experience a must, only CV correspondence entertained. read more
| Client Liaison/Sales Consultant - Parktown
Successful optometry/finance business requires confident self-starters to market our products to corporate and industrial clients. Good prospecting and cold-calling skills required. Salary negotiable. Own transport required. read more
| DTP Operator - Muldersdrift
Well-established publisher of four leading technical trade journals in the Muldersdrift/Lanseria area seeks full-time DTP operator with creative flair to join its production team. read more
| Sales Executive - Sandton
A position exists for a self-motivated, confident, enthusiastic salesperson with an online media company and a track record in online sales and well-established relationships with ad agencies and clients. read more
| Editorial Co-ordinator - Cape Town
Liaise closely with the editorial and sales teams to ensure needs are met. Good eye for detail, excellent Excel skills. read more
| Magazine Editor - Cape Town
Strong character and career driven individual to handle the strategic planning and positioning of the publication as well as drive editorial initiatives and overall management of the team. read more
| Sponsorship Sales/Client Services - Cape Town
Source, develop and manage sponsorship relationships with clients directly and with advertising agencies. This role involves a combination of sales and account management. read more
| Special Projects/Events Manager - Cape Town
Compile and execute events, competitions and subscription drives to increase and encourage brand loyalty amongst the readers. Source prizes and sponsorship for competition pages, give aways and events. read more
| Sub-editor - Cape Town
Rewriting copy, and subbing the content, making changes to content on proofs and layout. Proofreading and making sure content is ready for print. read more
| Advertising Sales Executive - Cape Town
Consumer-based magazine requires a dynamic go-getter with experience in the publishing/magazine environment to sell advertising space to clients and advertising agencies. read more
| Media Sales Executive - Cape Town
Sell media space in a competitive direct market. Co-ordinate advertising from concept to production stage, prepare proposals and present to clients. read more
| Mid-weight Strategic Planner - AA - North
Our client, a global advertising agency, is looking for a talented middle-weight communications strategist to become an integral member of their strategic team. read more
| Senior Media Implementation Planner/Buyer - Northern Suburbs
A successful advertising agency has a super opportunity for an experienced media implementation planner to work on a portfolio of extremely busy accounts. read more
| Mid-weight Art Director/Copywriter - Northern Suburbs
Vibrant, mid-sized advertising agency, is looking for a strong middle-weight art director and copywriter team to join them in creating great work across a variety of accounts. read more
| | | |
| | Quotes | | | "The aim of education should be to teach us rather how to think, than what to think - rather to improve our minds, so as to enable us to think for ourselves, than to load the memory with thoughts of other men." - Bill Beattie | | "Be as careful of the books you read, as of the company you keep; for your habits and character will be as much influenced by the former as by the latter." - Paxton Hood | | "I personally believe we developed language because of our deep inner need to complain." - Jane Wagner | | "Preconceived notions are the locks on the door to wisdom." - Merry Browne | | "Cinema should make you forget you are sitting in a theater." - Roman Polanski | | More... Submit a Quote | | |
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