Rachel Thompson
Rachel Thompson is the Insights Director at GfK South Africa. She has 16 years of experience in market research, working first for Research International and then moving to GfK South Africa in 2009. She has experience across a wide range of research disciplines and a strong interest in innovation. Rachel has an Honours degree in Economics from the University of Natal.
Marketing & Media Gillette's 'We Believe' campaign - is it the best a brand can do?Rachel Thompson 1 Feb 2019 Marketing & Media If 'toxic' was the word of 2018, could 'trust' be the word for 2019?Rachel Thompson, NIQ and GfK – an NIQ Company 24 Jan 2019 Marketing & Media South Africa's new generation of dads are cool, committed and in chargeRachel Thompson, NIQ and GfK – an NIQ Company 16 Nov 2018 Marketing & Media The 'ennial tribes: Understanding Generation Y and Generation Z South AfricansRachel Thompson, NIQ and GfK – an NIQ Company 19 Apr 2018 |