Johanna McDowell
MD of the Independent Agency Search and Selection Company (IAS), and partner in Scopen Africa, with a background that includes being on both the agency and the client side of the fence, Johanna McDowell is well-placed to offer commentary on marketing and advertising in the South African and international contexts. She built her career in marketing and advertising since 1974, holding directorship in both SA and British advertising agencies. She was MD of Grey Phillips Advertising in 1988.
Marketing & Media #BizTrends2019: Vertical video, Amazon muscle and integration in 2019Johanna McDowell 11 Jan 2019 Marketing & Media Marketers to take digital in-house at unprecedented rateJohanna McDowell 22 Feb 2018 Marketing & Media Partnering with a black-owned agency could change your mind about BEEJohanna McDowell 27 Sep 2017 Marketing & Media Scopen 2017 planning, ready to meet top marketing execsJohanna McDowell 12 May 2017 Marketing & Media Marketers will be required to implement stringent measures to effectively manage media costsJohanna McDowell 8 Feb 2017 Marketing & Media Warm up to cold calling and yield better results for your agencyJohanna McDowell 19 Oct 2016 Marketing & Media What marketers look for in an agency during a pitch processJohanna McDowell 13 Jul 2016 Marketing & Media Beware of over focusing on metrics, as mediation is the keyJohanna McDowell 16 Feb 2016 |