Many marketers still think about advertising in digital media in the same way as they thought about placing ads in traditional media...
pierre cassuto 28 Jul 2014
Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips...
pierre cassuto 21 Jul 2014
Advertisers, agencies and publishers in South Africa are vastly undervaluing the worth of digital advertising by measuring its value only through the click-throughs it achieves.
pierre cassuto 10 Oct 2013
Comedians may be culprits of perpetuating myths for cheap laughs but we marketers (and advertisers) are no better. We continue to use skin colour as a shortcut to box attributes onto potential audiences. Ask yourselves: when was the last time you saw the description of a target market that did not feature a reference to skin colour?
pierre cassuto 17 Nov 2011