
#BizTrends2026 | Atana's Karen King and Yolandi Meyer: Engineering for climate resilience in 2026
Yolandi Meyer and Karen King
First Battery, a longstanding brand in automotive batteries, has appointed Shane Petersen as director of sales and marketing.
Petersen brings extensive experience in mobility, energy, and multinational enterprises to his new role, aiming to transform the energy landscape and establish First Battery as a leading energy storage provider.