Natasha Fourie
SOUTH AFRICA
Do digital brands need a new metric for planning TV?

Image supplied.
Image supplied.
[Natasha Fourie] Is traditional TV planning using reach and frequency still valid for digital brands in a time when marketers are under increasing pressure to prove their value to a company and to show ROI on all marketing campaigns, including offline?

Posted 8 days ago | Like
Andile Qokweni
SOUTH AFRICA
Content must find me

Image source: Gallo/Getty Images.
Image source: Gallo/Getty Images.
[Andile Qokweni] No better situation demonstrates the availability of content across the board than the amount of entertainment available to kids...

Posted 13 days ago | Like
Leigh Crymble
SOUTH AFRICA
Love at first sight? Behavioural bias and The Bachelor

Love at first sight? Behavioural bias and The Bachelor[Leigh Crymble] One eligible bachelor. 24 contestants vying for his heart. Underpinned by 7 behavioural biases. The popular US dating show, The Bachelor, has just celebrated its 17th year on-air, with South Africa becoming the latest country to debut this popular reality show...

Posted 2 months ago | Like
Jacques Bentley
SOUTH AFRICA
4 trends shaping the future of TV and entertainment

4 trends shaping the future of TV and entertainment
© Sven Scheuermeier via [[www.unsplash.com Unsplash.com]].
[Jacques Bentley] Jacques Bentley from Skyworth highlights four global industry trends that are making waves and are expected to gain even more momentum in 2019...

Posted 6 months ago | Like
Angie White
Angie White
[TV] Openview recently unveiled its brand new television commercial. Fronted by the people's captain Siya Kolisi and record-breaking Olympian Wayde van Niekerk, this stirring TVC reinforces Openview's position as the champion of free entertainment in South Africa.
Posted 7 months ago | Like
Jacques Bentley
SOUTH AFRICA
Everything you need to know about the great digital TV migration of 2019

Image credit: Marcos Ramírez via .
Image credit: Marcos Ramírez via [[www.unsplash.com Unsplash.com]].
[Jacques Bentley] Jacques Bentley from Skyworth writes about what the overdue digital migration means for South Africans...

Posted 7 months ago | Like
Leigh Andrews
SOUTH AFRICA
Cord cutters: You still need to pay your SABC TV licence!

Cord cutters: You still need to pay your SABC TV licence!
© Brett Lamb via [[www.123RF.com 123RF]]
[Leigh Andrews] 'Cord cutters' and 'cord nevers' are proud of the fact that they don't fall into the description of a typical TV audience, but the SABC is now calling on all who watch televised content to pay up for TV licences - even if they don't watch on traditional TV sets...

Posted 9 months ago | Like (1)
Leigh Andrews
SOUTH AFRICA
Multiple choices for MultiChoice after Naspers' unbundling or way of the dinosaur?

Multiple choices for MultiChoice after Naspers' unbundling or way of the dinosaur?
© Michael Rosskothen via [[www.123rf.com 123RF.com]].
[Leigh Andrews] #Newswatch: It's not necessarily a death knell. There's speculation on potential positive outcomes following Naspers's announcement that it will unbundle MultiChoice to shareholders early next year and separately list the company on the JSE...

Posted 10 months ago | Like
Irina Herf
SOUTH AFRICA
Why performance TV campaigns are rocket fuel for e-business growth

George Coletrain via .
George Coletrain via [[www.unsplash.com Unsplash]].
[Irina Herf] There is a general conception in South Africa that TV campaigns can only be used by big brands wanting to embark on expensive brand building campaigns. This is a myth that needs to be debunked...

Posted 1 year ago | Like
Juanita Pienaar
SOUTH AFRICA
Nickelodeon's Alexi Wheeler on entering the age of content

Alexi Wheeler, vice president, animation production and development, Nickelodeon.
Alexi Wheeler, vice president, animation production and development, Nickelodeon.
[Juanita Pienaar] Nickelodeon's Alexi Wheeler shares about the talk he presented at the 2018 CTIAF, how he feels about the role of women in the animation industry and elaborates on what he thinks the industry as a whole can still improve on...

Posted 1 year ago | Like
Quinton Jones
SOUTH AFRICA
The king is dead! #LongLiveTheKing

Supplied
Supplied
[Quinton Jones] I found myself this week justifying the inclusion of television in a launch campaign. Someone check the moon, first Zuma resigns, and now this!

Posted 1 year ago | Like (1)
Julia Breakey
SOUTH AFRICA
Netflix users watched 1 billion hours of content a week in 2017

Image © –
Image © – [[https://memeburn.com/2017/12/netflix-users-1-billion-hours-week-2017/ Memeburn]]
[Julia Breakey] Netflix doesn't like giving out numbers but the company has revealed that in 2017, users around the world were watching over 140-million hours of content a day...

Posted 1 year ago | Like
Leigh Andrews
SOUTH AFRICA
Taking TV into the real world in 2018 with commercial partnerships

Valeriya Kuznetsova © –
Valeriya Kuznetsova © – [[www.123rf.com 123RF.com]]
[Leigh Andrews] In this era of multi-channel marketing, success is no longer measured by the advert, but rather the full viewer package. Debbie Brady, commercial director for Discovery Networks Africa, lets us in on the importance of commercial partnerships to generate revenue and increase brand awareness...

Posted 1 year ago | Like
Leigh Andrews
SOUTH AFRICA
#OurWorldIsRed: Recolouring the e.tv entertainment spectrum

Screengrabs from the #OurWorldisRed e.tv brand campaign.
Screengrabs from the #OurWorldisRed e.tv brand campaign.
[Leigh Andrews] Earlier this month, I chatted to e.tv MD Marlon Davids about their growth over the past two decades as SA's fifth terrestrial television channel and biggest independent one, as well as the channel's new #OurWorldIsRed campaign...

Posted 1 year ago | Like
Chris Brewer
SOUTH AFRICA
TV we got right

Milosh Kojadinovich ©
Milosh Kojadinovich © [[www.123rf.com 123RF.com]]
[Chris Brewer] There's one thing I've been meaning to write about for a long time - a very long time, in fact - and it has to do with an aspect of our broadcasting talents that I've neglected to thank. Yes, ultimately the SABC (who would have thought...

Posted 1 year ago | Like (2)
Chris Brewer
SOUTH AFRICA
Dissatisfaction with local TV services

Sorax ©
Sorax © [[www.123RF.com 123RF]]
[Chris Brewer] When I wrote last week about declining audiences and poor customer support in the TV industry, I didn't expect the deluge of sympathetic complaints I received - nor how upset a lot of viewers really are...

Posted 1 year ago | Like (2)
Leigh Andrews
SOUTH AFRICA
#Pamro2017: TV-viewing any time, anywhere, on any device

Gmast3r © –
Gmast3r © – [[www.123rf.com 123RF.com]]
[Leigh Andrews] Magnus Anshelm, MD of the MMS joint industry committee in Sweden, spoke of an advanced hybrid model for the total video currency for TV and online video at Pamro 2017, as the future is here...

Posted 1 year ago | Like
Leigh Andrews
SOUTH AFRICA
#Pamro2017: Connecting with the connected viewer

Dolgachov © –
Dolgachov © – [[www.123rf.com 123RF.com]]
[Leigh Andrews] Brian Fuhrer, SVP of product leadership for national TV audience measurement at Nielsen USA, spoke at Pamro 2017 on the topics of return path data (RPD) and TV audience measurement (TAM) integration, with today's connected consumer a core consideration...

Posted 1 year ago | Like
Leigh Andrews
SOUTH AFRICA
#Pamro2017: Rethinking TV audience measurement in Africa

Wavebreak Media Ltd. © –
Wavebreak Media Ltd. © – [[www.123rf.com 123RF.com]]
[Leigh Andrews] Jennie Beck, CCO or chief client officer at Kantar Media Mena, spoke at this week's Pamro Conference on the challenges of TV audience measurement or TAMs in Africa and how the rapidly developing African TV infrastructure may turn this on its head, creating new measurement opportunities.

Posted 1 year ago | Like
Alan Smith
SOUTH AFRICA
Making sense of traditional, new TV content platforms

(c) 123branex -
(c) 123branex - [[www.123rf.com 123RF.com]]
[Alan Smith] There are so many different options for viewing TV content and when combined with the latest technology makes for a very confusing space...

Posted 2 years ago | Like (1)