Dorcas Dube
SOUTH AFRICA
Key take outs from Global Education Skills Forum (GESF) 2019

Key take outs from Global Education Skills Forum (GESF) 2019[Dorcas Dube] Dorcas Dube, from Symphonia and Media Booth shares key takeouts from the Global Education Skills Forum in Dubai which took place from the 22nd to the 24th of March 2019...

Posted 4 days ago | Like
Leigh Crymble
SOUTH AFRICA
Make your pronouns personal

Make your pronouns personal
© michaeljayfoto via [[www.123rf.com 123RF.com]]
[Leigh Crymble] How should pronouns be used in marketing communications and why is the (strategic) use of them so important when it comes to persuading consumers to feel and act in certain ways?...

Posted 4 days ago | Like
Damon Stapleton
SOUTH AFRICA
Yes, but what about Pablo Escobar's hippos?

Image ©
Image © [[https://damonsbrain.com/ Damon's Brain]]
[Damon Stapleton] I will get to the hippos later but first, pornography. I know, that sentence surprised me too...

Posted 5 days ago | Like
Gerhard Hope
SOUTH AFRICA
The press release is dead; long live the press release

The press release is dead; long live the press release
© macgyverhh via [[www.123rf.com 123RF.com]].
[Gerhard Hope] "Before you think the press release is dead, the truth is that because of the ever-growing information bubble and news jumping at you like 'pop-up' ads, there is a need for brands to create their own narrative like never before."...

Posted 5 days ago | Like
Johanna McDowell
SOUTH AFRICA
#AdForumSummit2019: Key learnings

#AdForumSummit2019: Key learnings
© [[https://twitter.com/adforum Adforum Summit Twitter]].
[Johanna McDowell] Johanna McDowell shares key learnings from the AdForum Worldwide Summit in Los Angeles, where she and other top players in the advertising industry visited various agencies and experiencing how they are shaping the future...

Posted 5 days ago | Like
Eben Esterhuizen
SOUTH AFRICA
Six steps to successful customer relationship management

Six steps to successful customer relationship management
© rawpixel via [[www.123rf.com 123RF.com]].
[Eben Esterhuizen] As Easter looms businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are six steps to sprucing up your CRM and captivating customers at every touch point along the way...

Posted 5 days ago | Like
Anele Malumo
SOUTH AFRICA
A rainbow nation: Rather tricky for the politicians - and marketers

A rainbow nation: Rather tricky for the politicians - and marketers
© [[www.123rf.com 123RF.com]].
[Anele Malumo] How can we use the science of marketing to understand and connect to actual human motivations? Political parties need to understand the needs, fears, hopes and aspirations of what has become a more diverse South African people...

Posted 5 days ago | Like (1)
Stefano Maruzzi
SOUTH AFRICA
Digital trends that can help change the game for small South African businesses

Digital trends that can help change the game for small South African businesses
© [[www.123rf.com 123RF.com]].
[Stefano Maruzzi] Since optimising their websites for mobile devices a few years back, many South African companies have mostly made small and superficial changes to their digital presence...

Posted 6 days ago | Like
Leigh Andrews
SOUTH AFRICA
#BehindtheSelfie with... Renate Albrecht

Caption: Albrecht captions this: "Low selfie-esteem? All good! Filter up..."
Caption: Albrecht captions this: "Low selfie-esteem? All good! Filter up..."
[Leigh Andrews] This week, we go behind the selfie with Renate Albrecht, media director and mob mother at Brand Cartel...

Posted 5 days ago | Like
Genevieve Considine
SOUTH AFRICA
Outdoor media = digital media... when creatives get it right

Outdoor media = digital media... when creatives get it right
© [[www.123rf.com 123RF.com]].
[Genevieve Considine] Outdoor ads are booming in the smartphone age - and for some brands, these ads are even generating engagement on social media. Why is outdoor advertising still making such a large impact in the digital age?...

Posted 6 days ago | Like (1)
Jessica Tennant
SOUTH AFRICA
#Bookmarks2019: Bravery in telling stories without fear or favour

#Bookmarks2019: Bravery in telling stories without fear or favour[Jessica Tennant] Eyewitness News recently won a Bookmarks' Gold for its Poisonous Bullets: The Silent Betrayal of Sindiso Magaqa three-part podcast series...

Posted 6 days ago | Like
Elizma Nolte
SOUTH AFRICA
4 best practices for making mobile video work for your brand

4 best practices for making mobile video work for your brand
© Derick Anies via [[www.unsplash.com Unsplash.com]].
[Elizma Nolte] When it comes to mobile video advertising, most marketers would intuitively think that what matters most is how long a viewer engages with the content. But new research shows that there is no correlation between total average view time and aided brand awareness...

Posted 6 days ago | Like
Lynn Erasmus
SOUTH AFRICA
How online activism is shaping the way we do business

Image source: Getty/Gallo Images.
Image source: Getty/Gallo Images.
[Lynn Erasmus] For companies that believe that the way they do business will remain unchanged by the power and influence of online activists should take heed from the lessons that some of South Africa's biggest brands have learnt over the past year...

Posted 6 days ago | Like
Juanita Pienaar
SOUTH AFRICA
#Bookmarks2019: The importance of digital is to be of service to humans first

Carmen Murray, founder of Boo-Yah!
Carmen Murray, founder of Boo-Yah!
[Juanita Pienaar] Boo-Yah! founder Carmen Murray walked away with the award for the 'Best Individual Contribution to Digital' at this year's Bookmarks and explains why she believes that the importance of digital is to be of service to humans first...

Posted 5 days ago | Like
Brendan Seery
SOUTH AFRICA
#OrchidsandOnions: Thanks for the laugh, Ogilvy

Screen grab from the ad.
Screen grab from the ad.
[Brendan Seery] How difficult is it, Google and Sportsman's Warehouse, to divine that I could get actively annoyed by ads for something I've already bought?

Posted 6 days ago | Like
Leigh Andrews
SOUTH AFRICA
#FairnessFirst: Don't forget age and experience as a diversity and inclusion factor

#FairnessFirst: Don't forget age and experience as a diversity and inclusion factor
© Lightfieldstudios via [[www.123RF.com 123RF]]
[Leigh Andrews] The industry's lack of diversity and inclusion was made notably clear by last year's #TimesUp movement, largely focused on equality in race and gender. Now, with a rise of 'diversity and inclusion' focused roles popping in advertising, here's why it's important to focus on a range of ages and experience levels for true business transformation...

Posted 7 days ago | Like
Jessica Tennant
SOUTH AFRICA
#NewCampaign: #EatingIsBelieving (what you see is what you should get)

#NewCampaign: #EatingIsBelieving (what you see is what you should get)[Jessica Tennant] Following on from RocoMamas' #EatingIsBelieving campaign, whereby digital testimonials were turned into out of home executions, RocoMamas decided to take this a step further with agency Retroviral in launching a TVC as a statement of its standpoint as a brand that strongly believes that what you see is what you should get...

Posted 10 days ago | Like
Ruth Cooper
Ruth Cooper
[Biz Takeouts Radio Show & Podcasts] In this episode of #StateoftheMedia, Nadia Hearn of 2OceansVibe Radio chats to Leigh Andrews, Editor-in-Chief of Marketing & Media and Angie White, Head Of the Press Office Department at Bizcommunity.com about April Fool’s Day jokes reported by media, the #Momochallenge hoax and the IAB’s annual Bookmark Awards...
Posted 10 days ago | Like
Leigh Andrews
SOUTH AFRICA
#Bookmarks2019: Pauli Van Wyk on why you don't just walk into a job as "investigative journalist"

Of this picture, Van Wyk says: "I don’t believe in heroes. I do, however, believe in exceptional people. In 2012 I met adv. Thuli Madonsela, then Public Protector, for the first time."
Of this picture, Van Wyk says: "I don’t believe in heroes. I do, however, believe in exceptional people. In 2012 I met adv. Thuli Madonsela, then Public Protector, for the first time."
[Leigh Andrews] Pauli van Wyk, the IAB SA's Bookmarks Awards 2019's inaugural Best Online Journalist Black Pixel-winner, talks us through what it takes to succeed as an investigative journalist...

Posted 10 days ago | Like
Chris Botha
SOUTH AFRICA
The impact of corruption on your media rand

The impact of corruption on your media rand
© [[www.123rf.com 123RF.com]].
[Chris Botha] Chris Botha discusses the effects of corruption on the media and advertising industry...

Posted 11 days ago | Like (1)