Walter van der Merwe
SOUTH AFRICA
Gen Z requires new thinking, fresh approach

Gen Z requires new thinking, fresh approach
© Konstantin Pelikh via [[www.123rf.com 123RF.com]].
[Walter van der Merwe] Are financial services providers able to cater to the demands of the next generation?...

Posted 4 months ago | Like
Carmen Murray
SOUTH AFRICA
#FutureFit Yourself: Top 8 youth wonders under 30

Top (l-r): Lerato Dumisa, Lotang Mokoena, Lusanda Worsley, Whade Williams. Bottom (l-r): Rebone Masemole, Dorcas Dube, Kate Maxwell, Abongile Silonga.
Top (l-r): Lerato Dumisa, Lotang Mokoena, Lusanda Worsley, Whade Williams. Bottom (l-r): Rebone Masemole, Dorcas Dube, Kate Maxwell, Abongile Silonga.
[Carmen Murray] Carmen Murray asked the public to vote to identify the top 8 youth wonders in South Africa under 30 and shares the results...

Posted 5 months ago | Like
Belinda Kayton
SOUTH AFRICA
The generation gap - Who is who?

The generation gap - Who is who?
© rawpixel via [[www.123rf.com 123RF.com]].
[Belinda Kayton] Media strategist, Belinda Kayton, looks at the differences between Xers and millennials and highlights quite a few differences...

Posted 8 months ago | Like
Bronwyn Williams
SOUTH AFRICA
What Generation Z wants - how to attract the "next" generation to your brand and business

What Generation Z wants - how to attract the "next" generation to your brand and business
© Clarke Sanders via [[www.unsplash.com Unsplash.com]].
[Bronwyn Williams] Millennials are already in their mid-thirties. It's time for brands and businesses to shift focus to the next generation, Generation Z...

Posted 9 months ago | Like (1)
Leigh Andrews
SOUTH AFRICA
#YouthReport2018: Smarter-than-you-think millennial coping strategies and life hacks

Slide 202 of Youth Report (2018). UCT Unilever Institute of Strategic Marketing & Instant Grass International.
Slide 202 of Youth Report (2018). UCT Unilever Institute of Strategic Marketing & Instant Grass International.
[Leigh Andrews] Not familiar with brand polygamy, Finstagram and Twitter suicides? You're not alone. In the final session at the launch of the UCT Unilever Institute of Strategic Marketing's Youth Report 2018, Dali Tembo, MD of Instant Grass International, explained how marketers can tap into the coping strategies of today's youth...

Posted 10 months ago | Like
Leigh Andrews
SOUTH AFRICA
#YouthReport2018: Being a teenager in 2018, more pressure than peer pressure

Image © Daniel Ernst via .
Image © Daniel Ernst via [[www.123rf.com 123RF.com]].
[Leigh Andrews] The fourth session of the UCT Unilever Institute of Strategic Marketing's Youth Report 2018 release, also presented by Martin Neethling, director of groceries at Pioneer Foods, shared insight into the pressures SA's youth are really under - there's more to it than just 'being a teenager'...

Posted 10 months ago | Like (1)
Jessica Tennant
SOUTH AFRICA
Marketing to the next generation at the speed of culture

Bongani Chinkanda
Bongani Chinkanda
[Jessica Tennant] Bongani Chinkanda, CEO of HDI Youth Marketeers, the agency that conducts the research for the Sunday Times Generation Next study, released last week, provided an overview at the conference, which took place on Thursday, 14 June at the Sandton Convention Centre in Johannesburg...

Posted 1 year ago | Like
mamahlatse marokane
SOUTH AFRICA
Cause marketing for millennials

Cause marketing for millennials
© [[www.123rf.com 123RF.com]].
[mamahlatse marokane] As marketers, we have long championed cause marketing programs as an impactful way for brands and companies to get involved, but our programs can go further by evolving them from "nice-to-dos" to "must-dos." Fundamentally, we should strive to create long-term, purpose-driven programs that allow brands and companies to do well while doing good...

Posted 1 year ago | Like
Bonga Mpungose Smanga
SOUTH AFRICA
Urban afro millennial 'internet artists' with real influence

Hip-hop artist, J. Molley. © .
Hip-hop artist, J. Molley. © [[www.Zkhiphani.com Zkhiphani.com]].
[Bonga Mpungose Smanga] Bonga Mpungose identifies the top 3 urban "internet artists" he believes brands need to work with if they want to engage with 18-24 afro millennials on campaigns...

Posted 1 year ago | Like (1)
Bronwyn Williams
SOUTH AFRICA
Mommy's little cyborg: Meet Generation Alpha

Mommy's little cyborg: Meet Generation Alpha
© rawpixel via [[www.123rf.com 123RF.com]].
[Bronwyn Williams] Generation Alpha, made up of children born from 2010 onwards, has already attracted the attention of marketers and start-ups around the world...

Posted 1 year ago | Like
Glenn van Eck
SOUTH AFRICA
The top tips for live experiences in 2018

The top tips for live experiences in 2018
© ammentorp via [[www.123rf.com 123RF.com]].
[Glenn van Eck] The younger generation offers valuable insight as to where brands should be focusing their efforts...

Posted 1 year ago | Like
Allon Raiz
SOUTH AFRICA
Do Millennials really exist?

(c) andrew grossman -
(c) andrew grossman - [[www.123rf.com 123RF.com]]
[Allon Raiz] Does the construct of Millennials really exist or is it just hype based on the idealism of the era?

Posted 2 years ago | Like (1)
Jessica Tennant
SOUTH AFRICA
Marketing to the youth of 2017

Catherine Bothma
Catherine Bothma
[Jessica Tennant] Catherine Bothma, MD of HDI Youth Marketeers, presented attendees at the Sunday Times Generation Next Youth Marketing Conference on Thursday, 11 May, with the key findings from this year's study...

Posted 2 years ago | Like
Antoinette Pombo
SOUTH AFRICA
Three essential tips you don't get from a marketing degree

Three essential tips you don't get from a marketing degree[Antoinette Pombo] Market conditions are becoming ever more challenging for youth marketers. The economy is straining under political pressure, technology has enabled one of the most powerful youth generations in history...

Posted 2 years ago | Like (2)
Antoinette Pombo
SOUTH AFRICA
The modern marketing paradox

123RF
123RF
[Antoinette Pombo] The youth are exposed to around 3000 ads per day and only a fraction of those come anywhere close to being noticed. It's no wonder then that brand managers are trying everything to get their brands to stand out...

Posted 2 years ago | Like
Danette Breitenbach
SOUTH AFRICA
Defining work for a new generation

Defining work for a new generation
©Wavebreak Media Ltd via [[www.123rf.com 123RF]]
[Danette Breitenbach] The nature of work has changed and the design of the workplace and spaces of the future will influence the human mind in the workplace. The role of millennials in the workplace, the way they think and work, are an important aspect of this...

Posted 2 years ago | Like
Antoinette Pombo
SOUTH AFRICA
Five tips to win the youth over for brand managers

123RF
123RF
[Antoinette Pombo] If you're over the age of 25, you'll be able to reminisce how easy it must have been to be the brand manager for Citi Golf. That's because every adolescent who passed their driver's licence drove a Citi Golf...

Posted 2 years ago | Like (1)
David Blyth
SOUTH AFRICA
The youth: Instapreneurs and socially important persons - Yellowwood Future Architects

David Blyth[David Blyth] With direct youth spend in South Africa sitting at a hefty R130bn per annum, marketers need to sit up and take notice of the youth market. They are not just 'the future' as we are often told - they are 'the now'...

Posted 3 years ago | Like
Lidia van Wyk
SOUTH AFRICA
Why Generation Y run away and how to make them stay

Why Generation Y run away and how to make them stay[Lidia van Wyk] A 2012 study by Millennial Branding predicted that by 2025, 75% of the workforce will consist of millennials. Also known as Generation Y, millennials have been weaned on digital technology...

Posted 3 years ago | Like (2)
David Blyth
SOUTH AFRICA
A youth lost in translation - Yellowwood Future Architects

David Blyth[David Blyth] Today's young adults have more disposable income than the generations that have come before them. While marketers want to draw in the under-23s, they need to be aware that this is a heterogeneous group with mercurial tastes...

Posted 3 years ago | Like