Jessica Tennant
SOUTH AFRICA
The world then and now, and how the way we protect our children needs to change

The world then and now, and how the way we protect our children needs to change[Jessica Tennant] This National Child Protection Week (CPW), Google South Africa and Media Monitoring Africa hosted a roundtable putting a spotlight on the importance of online safety for children...

Posted 17 days ago | Like
Vishal Barapatre
SOUTH AFRICA
The customer experience drives digital disruption

The customer experience drives digital disruption
© Bruce Mars via [[www.pexels.com Pexels]].
[Vishal Barapatre] Digitisation has revolutionised the way businesses operate, with new entrants into all markets disrupting traditional enterprises through entirely innovative models...

Posted 18 days ago | Like
Jarred Mailer-Lyons
SOUTH AFRICA
AI won't lead to better consumer engagement but machine learning will

AI won't lead to better consumer engagement but machine learning will
© Kaboompics.com via [[www.pexels.com Pexels]].
[Jarred Mailer-Lyons] Science fiction movies and novels did an amazing job of creating and dramatising encounters with artificial intelligence - but did it prepare us for the real world of AI? Unfortunately not...

Posted 18 days ago | Like
Matt Arnold
SOUTH AFRICA
The true value of data for marketers

Photo by Franki Chamaki on .
Photo by Franki Chamaki on [[www.unsplash.com Unsplash]].
[Matt Arnold] Data analytics; the new buzzword for business people everywhere - it's the new north star guiding every decision we're supposed to make. But there's a lot of data and not a lot of understanding on what to do with it, often making data analytics more confusing and less useful than it should be...

Posted 20 days ago | Like
Andrew Dabbs
SOUTH AFRICA
Behind the walled gardens

Photo by Flemming Fuchs on Unsplash.
Photo by Flemming Fuchs on Unsplash.
[Andrew Dabbs] We often turn towards Facebook and Google when advertising in South Africa because of the size of their audiences. However, could we be sacrificing reach for context?

Posted 25 days ago | Like
Kyle Warmback
SOUTH AFRICA
The power of retargeting: How to move customers from wanting what you offer to needing it

The power of retargeting: How to move customers from wanting what you offer to needing it
© Bruce Mars via [[www.pexels.com Pexels]].
[Kyle Warmback] If you are not yet doing retargeting for your business, you are clearly missing out on a key step in the decision-making process. Here's a quick overview...

Posted 27 days ago | Like (1)
Leigh Andrews
SOUTH AFRICA
#DigitalAgencyShowcase: Lessons on idea-led ideas with King James Group

The crux of King's presentation. Image via .
The crux of King's presentation. Image via [[https://twitter.com/Lakshmi8916/status/1129034358873120769 Lakshmi8916 on Twitter]].
[Leigh Andrews] In the final session of Red & Yellow School's #digitalagencyshowcase, King James Group co-founder Alistair King shared his 'secret sauce' on the thinking that keeps them top of the Loeries and IAB Bookmarks' digital agency rankings in South Africa...

Posted 28 days ago | Like
Desiree Gullan
SOUTH AFRICA
Smart email and avoiding the spam filter - G&G Digital

Smart email and avoiding the spam filter[Desiree Gullan] What does it take to create an effective email marketing campaign that is not only read, but also engaged with?...

Posted 1 month ago | Like
SOUTH AFRICA
What the actual F(acebook)? - Pistol + Honey

What the actual F(acebook)?[Chloe-Simone Hofmann] In an age of multiple digital opportunities, why is it that so many businesses still choose to focus their attention on Facebook alone?...

Posted 1 month ago | Like
Rachel Thompson
SOUTH AFRICA
5 ways digital technology is reshaping the needs and expectations of South Africa's young consumers - GfK South Africa

5 ways digital technology is reshaping the needs and expectations of South Africa's young consumers[Rachel Thompson] We're seeing the needs, expectations and behaviours of young South African consumers evolve at a pace that threatens to leave brands behind...

Posted 1 month ago | Like
SOUTH AFRICA
#ClientFails - Pistol + Honey

#ClientFails[Chloe-Simone Hofmann] We really, really love our clients. Each of them are amazing in their respective industries and absolute masters at what they do...

Posted 1 month ago | Like
SOUTH AFRICA
Digital audits - Friend not foe - Pistol + Honey

Digital audits - Friend not foe[Chloe-Simone Hofmann] The word "audit" is usually not seen in a positive light. However, a digital audit will provide you with the framework to assess and progress...

Posted 1 month ago | Like
Desiree Gullan
SOUTH AFRICA
The evolution of branding through the digital agency

The evolution of branding through the digital agency[Desiree Gullan] One of the most valuable assets for any business, no matter its size or sector, is its brand. In light of this Desiree Gullan shares her thoughts on the evolution of branding through a digital agency...

Posted 1 month ago | Like
Stefano Maruzzi
SOUTH AFRICA
Digital trends that can help change the game for small South African businesses

Digital trends that can help change the game for small South African businesses
© [[www.123rf.com 123RF.com]].
[Stefano Maruzzi] Since optimising their websites for mobile devices a few years back, many South African companies have mostly made small and superficial changes to their digital presence...

Posted 2 months ago | Like
Prince Ndlovu
SOUTH AFRICA
The rise of e-gaming

The rise of e-gaming
© Sean Do via [[www.uunsplash.com Unsplash.com]].
[Prince Ndlovu] With fibre and internet access becoming more and more accessible in the country, we have started to tap into gaming communities around the world. Brands and businesses are noticing this trend, leading to increased investment into this platform...

Posted 2 months ago | Like
SOUTH AFRICA
About those promises of "smart", "personalised", "data-driven" marketing

About those promises of "smart", "personalised", "data-driven" marketing
© [[www.123rf.com 123RF.com]].
[Natalie McCrae] I have a question for you: Is it enough for businesses to believe that as long as they are acquiring customers, retention will take care of itself? And at what point do you begin to put measures into place to avoid "best intentions and poor execution" becoming a yoke around your business's neck?...

Posted 2 months ago | Like (2)
Jessica Tennant
SOUTH AFRICA
#Newsmaker: Gareth McPherson takes on dual role as Publicis Machine CCO, MD

#Newsmaker: Gareth McPherson takes on dual role as Publicis Machine CCO, MD[Jessica Tennant] Publicis Machine recently appointed Gareth McPherson as agency MD, this in addition to his appointment as chief creative officer...

Posted 2 months ago | Like
Desiree Gullan
SOUTH AFRICA
How your brand can navigate a world of mistrust, misinformation and multiple mindsets - G&G Digital

How your brand can navigate a world of mistrust, misinformation and multiple mindsets[Desiree Gullan] Here's G&G's thoughts on what influences will shape the future and how we can source solutions through digital innovation...

Posted 2 months ago | Like
Stefano Maruzzi
SOUTH AFRICA
Digital transformation should be a priority for small businesses in South Africa

Digital transformation should be a priority for small businesses in South Africa
© Thom Holmes via [[www.unsplash.com Unsplash.com]].
[Stefano Maruzzi] The journey of digital transformation starts with creating your own online identity. This is creating a place of your own online, starting with a website, and letting people know who you are, what you do, and what you offer...

Posted 2 months ago | Like
Ronelle Bester
SOUTH AFRICA
Four digital transformation communication strategies

Four digital transformation communication strategies
© [[www.123rf.com 123RF.com]].
[Ronelle Bester] Digital transformation has changed how we communicate with our customer, colleagues and friends. The digital age demands a new kind of communications leader...

Posted 2 months ago | Like