King James hits the mark - 31 Oct 2016By Leigh AndrewsThe Pendoring Awards, which celebrates the best in advertising in all South African languages, announced the winners on 28 October. King James walked away with the Prestige Award for the second year in a row! Have a look at the full winners list. From advertising to social media as JP Kloppers gets technical on the algorithms that try to analyse the meaning and sentiment that drives online messages. He says that although we have come a long way in technology, sometimes machines get it wrong, as they can't pick up tone - this is why emojis are so important in messaging. Then Mike Saunders asks, what's your consumer 'share of intent'? This phrase was coined by Google and is a metric to analyse and understand a brand's presence in a consumer's world. Just when you thought the Loeries buzz was over, the Loeries' rankings are in! Leigh Andrews chatted to some of this year's top-ranked creatives post-celebrations. This week she spoke to Bronwen Rautenbach co-founder and creative partner at Sunshinegun. Lots of technical and thought-provoking articles this week. Happy reading. | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
