The Pendoring Awards, which celebrates the best in advertising in all South African languages, announced the winners on 28 October. King James walked away with the Prestige Award for the second year in a row! Have a look at the full winners list. From advertising to social media as JP Kloppers gets technical on the algorithms that try to analyse the meaning and sentiment that drives online messages. He says that although we have come a long way in technology, sometimes machines get it wrong, as they can't pick up tone - this is why emojis are so important in messaging. Then Mike Saunders asks, what's your consumer 'share of intent'? This phrase was coined by Google and is a metric to analyse and understand a brand's presence in a consumer's world. Just when you thought the Loeries buzz was over, the Loeries' rankings are in! Leigh Andrews chatted to some of this year's top-ranked creatives post-celebrations. This week she spoke to Bronwen Rautenbach co-founder and creative partner at Sunshinegun. Lots of technical and thought-provoking articles this week. Happy reading.
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