SAMRA Convention 2006 South Africa

Everlytic Insights

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Why relevance, not reach, is the real driver of email performance

Everlytic Why relevance, not reach, is the real driver of email performance

2 days

BizTrendsTV

RAPT BizTrendsTV: 54 Magazine's Phindile Khoza: African culture on the global stage

Advertise your job vacancies

Company news

More company news | Submit

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Association for Communication and Advertising Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

8 hours

Levergy appoints Gaofetoge as head of PR

Levergy Levergy appoints Gaofetoge as head of PR

8 hours

Global sports analytics leader Futures expands into Africa with CSA partnership

Octagon Global sports analytics leader Futures expands into Africa with CSA partnership

8 hours

Why brands win when entertainment stops playing small

Dentsu Why brands win when entertainment stops playing small

10 hours

How to build trust with your target audience

Broad Media How to build trust with your target audience

10 hours

White Star launches new TVC: The heartbeat of South African kitchens

OnPoint PR White Star launches new TVC: The heartbeat of South African kitchens

1 day

OFM celebrates strong start to 2026

OFM Radio OFM celebrates strong start to 2026

1 day

Dr Danny Tong headlines new episode of We South African Podcast

Nabob Media Dr Danny Tong headlines new episode of We South African Podcast

1 day

Why businesses are rethinking their CMS investments in 2026

Bluegrass Digital Why businesses are rethinking their CMS investments in 2026

1 day

Your consumer isn’t who you think they are right now

eatbigfish Your consumer isn’t who you think they are right now

1 day

Consumers are loyal to benefits, not brands

Caxton Media Consumers are loyal to benefits, not brands

1 day

Why relevance, not reach, is the real driver of email performance

Everlytic Why relevance, not reach, is the real driver of email performance

2 days

More news

Louise Burgers

Consumers are irrational

Louise Marsland 19 Mar 2006

HIV prevalence increasing amongst skilled employees

19 Mar 2006

Louise Burgers

Media planning is not just a numbers game

Louise Marsland 16 Mar 2006

The effectiveness of retail loyalty programmes

16 Mar 2006

Louise Burgers

How much advertising actually works?

Louise Marsland 15 Mar 2006

People matter in research

15 Mar 2006

Louise Burgers

Finding the wisdom in research

Louise Marsland 14 Mar 2006

Let's do Biz