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The reason AI can predict consumer behaviour

The reason AI can predict consumer behaviour

Vian Chinner 11 Oct 2019

Photo by Kiana Bosman on Unsplash

Say hello to Generation Alpha

Sean Sullivan 26 Sep 2019

Image credit: Patrick Fore on Unsplash.

Digital marketing trends that really boost your business

Talitha Spykerman 26 Sep 2019

Image source: Gallo/Getty.

The significant shift from aspirational to inspirational brands

Louise Burgers 13 Sep 2019

Image credit: Kelly Sikkema on Unsplash.

Relationship management: Don't draw the 'divorce card' too quickly

Johanna McDowell 13 Sep 2019

Image credit: Joyce McCown on Unsplash.

How to be brave, brands

Lynette Botha 13 Sep 2019

Image credit: Jason Leung on Unsplash.

Who killed the copywriter? The death of the English language in advertising

Manqoba Zondi 12 Sep 2019

Image credit: Alex on Unsplash.

Strategy vs creative: The number one pitch killer

Johanna McDowell 5 Sep 2019

Image credit: Fikret tozak on Unsplash.

5 mistakes grown-up brand blogs shouldn't make

Louisa Douwes Dekker 2 Sep 2019

Image credit: Clay Banks on Unsplash.

PR and marketing: Worlds that merge to unite

Linda Hassall 26 Aug 2019

Image credit: hj barraza on Unsplash.

Results from Agency Scope UK 2018/2019 indicate concerns with consumers and the changing digital environment

Johanna McDowell 19 Aug 2019

Tosin Lanipekun, executive director of Advertising Week Africa.

Joburg to host first Advertising Week Africa

Louise Burgers 12 Aug 2019

Image credit: Fernanda Rodríguez on Unsplash.

Much of brand management is a hit-and-miss affair. Sometimes it works, sometimes it doesn't

Rirhandzu Shingwenyana 7 Aug 2019

Kantar CEO, Eric Salama. Image supplied.

Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Juanita Pienaar 5 Aug 2019

Image credit: Aaron Sebastian on Unsplash.

Is it premium versus programmatic or premium and programmatic?

Mark Botha 29 Jul 2019

Image credit: Franck V. on Unsplash

Key questions to consider before investing in AI for marketing

Jérôme Divecha 17 Jul 2019

Ad Tech Masterclass in Nigeria.

Creating a brand safe environment for advertisers in Africa

Louise Burgers 11 Jul 2019

#AfricaLeads: Africa poised for substantial growth

Louise Burgers 10 Jul 2019

Content is king but is it relevant to your audience?

Content is king but is it relevant to your audience?

Minnie-lee Tagwirei 1 Jul 2019

#AfricaLeads: African mobile marketing agency JustPalm ranked 4 at EMEA

#AfricaLeads: African mobile marketing agency JustPalm ranked 4 at EMEA

Louise Burgers 13 Jun 2019

#AfricaMonth: Why Africa is primed for prestige beauty growth

#AfricaMonth: Why Africa is primed for prestige beauty growth

Lauren Hartzenberg 31 May 2019

Image source: Gallo/Getty Images.

The African narrative: For Africans, by Africans

Yaw Dwomoh 30 May 2019

#AfricaMonth: The rise of Afrocentrism and its impact on the luxury business

#AfricaMonth: The rise of Afrocentrism and its impact on the luxury business

Lauren Hartzenberg 29 May 2019

Photo by Franki Chamaki on .

The true value of data for marketers

Matt Arnold 29 May 2019

Khumo Theko, trend spotter at Flux Trends.

Brands, pay attention to these new urban tribes

Juanita Pienaar 3 Apr 2019

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Jessica Tennant 15 Mar 2019

Image source: Gallo/Getty

IAB Insight Series: 6 principles of future focus in the digital economy

Jessica Tennant 8 Mar 2019

From l-r: Michelle Beh, MD The Jupiter Drawing Room Cape Town, Basil Fortuin, digital publisher for 24.com, Media 24, Adhil Patel, global director at Kantar TNS, Kelly Driscoll, Sanlam Digital Group digital marketing and social media manager, Karin du Chenne, CEO South Africa, Insights Kantar TNS and Lotang Mokoena, a strategist from VML. © .

IAB Insight Series: These are the trends transforming the digital economy

Juanita Pienaar 25 Feb 2019