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Africa Brand Summit convenor, Solly Moeng.
#AfricaBrandSummit: Solly Moeng shares his passion and vision for Africa

WATCH: In this exclusive interview with Africa Brand Summit convenor, Solly Moeng, Bizcommunity's Marketing & Media editor Juanita Pienaar finds out more about the summit, Moeng's passion for Africa and his vision for the event going forward...

By Juanita Pienaar 18 Sep 2020

#Newsmaker: Fara Naomi Macias, new head of marketing at GC Aesthetics
#Newsmaker: Fara Naomi Macias, new head of marketing at GC Aesthetics

With her experience in the aesthetic business in the last eight years Fara Naomi Macias has been able to deliver tremendous results by launching the GCA brand in Mexico in 2014 with distributor Grupo Venta Internacional. Here, Macias shares with us more about her career journey and what it took to get to where she is today...

By Juanita Pienaar 16 Sep 2020

Photo by  on .
Ads are like shoes

Head of strategy at FCB Wired in Gaborone, Isaac Kwame Adom writes why, for him, ads are like shoes. Both have a basic function. For shoes, it's to protect your feet from the elements. For ads, it's to impact audience attitudes towards a brand. Both can leave lasting impressions but, can also be entirely forgettable...

By Isaac Kwame Adom 18 Aug 2020

#WhatWomenWant in 2020: Welcome to the new era of progressive marketing
#WhatWomenWant in 2020: Welcome to the new era of progressive marketing

This week, in celebration of International Women's Day, Kantar hosted engaging afternoon presentations at its Cape Town and Johannesburg offices where Jane Bloomfield, chief growth officer from the UK, talked through findings from Kantar's #WhatWomenWant global study...

By Leigh Andrews, Issued by Kantar 12 Mar 2020

#BizTrends2020: Bright future for luxury brands in Africa
#BizTrends2020: Bright future for luxury brands in Africa

With strong economic growth, increased affluence and a growing population that is forecast to double by 2050, the continent holds strong potential for luxury brands...

By Alain Dos Santos 10 Jan 2020

Anita de Werd.
Teaching trade: the importance of empowering the female entrepreneur

Maersk has developed a partnership with She-Trade, an initiative from the International Trade Centre, which aims to connect three million women entrepreneurs to the global markets by 2021...

By Louise Burgers 17 Dec 2019

If you're an entrepreneur, storytelling matters
If you're an entrepreneur, storytelling matters

Every night, as part of the ritual of putting my two little sons to bed, I have to tell them a story...

By Dov Girnun 5 Dec 2019

10 questions to ask the marketing director
10 questions to ask the marketing director

Mike Broom lists some of the key requirements of having necessary, up-to-date knowledge to be able to control the company's marketing destiny with success...

By mike broom 3 Dec 2019

Dr Vera Songwe.
Africa's growth rests on economic empowerment of women

Women need to access the new economic Pan-Africanism on the continent, said Dr Vera Songwe, UN ECA head...

By Louise Burgers 1 Nov 2019

AWIEF conference 2019.
AfCFTA must be linked to women empowerment

A resolution taken at the annual Africa Women Innovation and Entrepreneurship Forum conference, calls on the economic empowerment of women to be linked to the Africa Continental Free Trade Agreement (AfCFTA)...

By Louise Burgers 31 Oct 2019

Image credit: Thomas William on Unsplash.
The right video for the right time

In Nielsen and Taboola's "Moment of Next" study, the two company's took a look at video-watching...

By Travis Bussiahn 24 Oct 2019

The reason AI can predict consumer behaviour
The reason AI can predict consumer behaviour

It's June. In Durban. In a clothing store in the main street, a 26-year old marathon-runner buys a bowtie and, seemingly randomly, adds a board shorts...

By Vian Chinner 11 Oct 2019

Photo by Kiana Bosman on Unsplash
Say hello to Generation Alpha

Bracing and gearing our businesses for the onslaught of the future consumer is key to remaining relevant in the media industry and beyond...

By Sean Sullivan 26 Sep 2019

Image credit: Patrick Fore on Unsplash.
Digital marketing trends that really boost your business

In many articles I have written, I have taken a closer look at not just what's trending in 2019, but how adopting some of the featured marketing methods can work for your business or brand...

By Talitha Spykerman 26 Sep 2019

CMO Summit at Leaderex 2019. Image supplied.
CMO Summit at Leaderex: How AI is changing the way we work

Artificial Intelligence and other technologies are changing the way organisations work. To be successful in this new way of work, requires more than just implementing new technologies...

By Danette Breitenbach 13 Sep 2019

Image source: Gallo/Getty.
The significant shift from aspirational to inspirational brands

The Top Million research report into South Africa's top million households in 2019 - with a combined buying power of R700 billion - looks at what drives this 'Upper Middle Class'; what they are spending on; where they have cut back; and how marketers can reach this group...?

By Louise Burgers 13 Sep 2019

Image credit: Kelly Sikkema on Unsplash.
Relationship management: Don't draw the 'divorce card' too quickly

Understanding client-agency relationships is just the tip of the iceberg, it's managing them that is the recipe for success, writes Johanna McDowell...

By Johanna McDowell 13 Sep 2019

Image credit: Joyce McCown on Unsplash.
How to be brave, brands

WGSN's 2019 report on brands and marketing touched on everything from the power of collaboration to meaningful content and the importance of authenticity - it also highlighted the rise of 'brave brands'...

By Lynette Botha 13 Sep 2019

Image credit: Jason Leung on Unsplash.
Who killed the copywriter? The death of the English language in advertising

The answer, definitely and resoundingly, is "the art director". But is this true?

By Manqoba Zondi 12 Sep 2019

Image credit: Alex on Unsplash.
Strategy vs creative: The number one pitch killer

It is not a new issue, but one that continues to create angst for marketers and agencies - writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner...

By Johanna McDowell 5 Sep 2019

Image credit: Fikret tozak on Unsplash.
5 mistakes grown-up brand blogs shouldn't make

Here are five mistakes even grown-up brand blogs make...

By Louisa Douwes Dekker 2 Sep 2019

Image credit: Clay Banks on Unsplash.
PR and marketing: Worlds that merge to unite

Today, the world of PR, marketing and advertising are connected in more than one way - all of which are complex and granular...

By Linda Hassall 26 Aug 2019

Image credit: hj barraza on Unsplash.
Results from Agency Scope UK 2018/2019 indicate concerns with consumers and the changing digital environment

The completion of the third edition of Agency Scope UK 2018/2019 enable us to note where South Africa stands in comparison...

By Johanna McDowell 19 Aug 2019

Tosin Lanipekun, executive director of Advertising Week Africa.
Joburg to host first Advertising Week Africa

Advertising Week Africa comes to the continent for the first time, hosted in Johannesburg, in October 2019...

By Louise Burgers 12 Aug 2019

Image credit: Fernanda Rodríguez on Unsplash.
Much of brand management is a hit-and-miss affair. Sometimes it works, sometimes it doesn't

The process of brand management is not as complicated as a lot of non-brand or marketers sees it...

By Rirhandzu Shingwenyana 7 Aug 2019

Kantar CEO, Eric Salama. Image supplied.
Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Kantar CEO Eric Salama presented an update on the new ownership structure and the opportunities under, Bain Capital during a press call held on Thursday...

By Juanita Pienaar 5 Aug 2019

Image credit: Aaron Sebastian on Unsplash.
Is it premium versus programmatic or premium and programmatic?

The media landscape is changing rapidly and the way that media agencies are planning and buying digital media is ever-evolving...

By Mark Botha 29 Jul 2019

Image credit: Franck V. on Unsplash
Key questions to consider before investing in AI for marketing

AccuraCast director Jérôme Divecha offers clear advice to see if AI could help your business make the next big step forward...

By Jérôme Divecha 17 Jul 2019

Ad Tech Masterclass in Nigeria.
Creating a brand safe environment for advertisers in Africa

Masterclasses on programmatic advertising buying have been held by 365 Digital in Nigeria, as well as other African markets...

By Louise Burgers 11 Jul 2019

Thea Sokolowski, head of brand and marketing at MEST Africa.
#AfricaLeads: Africa poised for substantial growth

Thea Sokolowski, head of brand and marketing at MEST Africa, talks to Bizcommunity.Africa about how the African tech ecosystem continues to grow on the continent...

By Louise Burgers 10 Jul 2019

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