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SOUTH AFRICA

Photo by Glenn Carstens-Peters on Unsplash.
Is it time to dump mission statements?

Quick: can you recite the mission statement of the organisation you work for? I didn't think so. Don't feel bad; you're in good company...

By Robert Gentle 10 Jul 2019

SOUTH AFRICA

The PR industry is the most fortunate in today's world
The PR industry is the most fortunate in today's world

Gee Motsepe, managing director of Motions PR, on why he thinks the PR industry is the most fortunate in the entire marketing and advertising ecosystem...

By Gee Motsepe 8 Jul 2019

SOUTH AFRICA

#Newsmaker: "PR is creative!" - Lebo Madiba, Ogilvy PR's new managing partner
#Newsmaker: "PR is creative!" - Lebo Madiba, Ogilvy PR's new managing partner

Lebo Madiba was recently appointed managing partner: Public Relations and Influence at Ogilvy Johannesburg...

By Jessica Tennant 5 Jul 2019

SOUTH AFRICA

Content is king but is it relevant to your audience?
Content is king but is it relevant to your audience?

Today, content creation is no longer limited to certain campaigns, it has become so broad to the extent that everything a business does is now part of a content strategy...

By Minnie-lee Tagwirei 1 Jul 2019

SOUTH AFRICA

The importance of PR
The importance of PR

There is always one question on the lips of everyone that I talk to about PR and it is; just why is PR so important anyway? Does PR really have that much of an impact on a business's bottom line? The answer is yes, it does. It can have a serious influence on whether people choose to conduct business with you...

By Liesl Simpson 20 Jun 2019

SOUTH AFRICA

PR, media and social media should all be in the same WhatsApp group
PR, media and social media should all be in the same WhatsApp group

PR practitioners should be the ones who are there when media buying strategies are being curated, sold to clients and engagements are taking place with media houses to negotiate further how brands can leverage that media spend for PR deliverables...

By Khangelani Dziba 19 Jun 2019

SOUTH AFRICA

Regine le Roux, managing director of Reputation Matters.
Why ethics and reputation matters in Africa [study]

Regine le Roux of Reputation Matters sums up some of the insights that stood out to her from Apra's recent ethics and reputation research study and elaborates on how we can change the narrative and positively influence the stories that are told about Africa...

By Juanita Pienaar 12 Jun 2019

SOUTH AFRICA

#Newsmaker: John Beale, Pernod Ricard's head of communications
#Newsmaker: John Beale, Pernod Ricard's head of communications

Having joined Pernod Ricard in 2017 as a media manager, John Beale was recently promoted to head up the communications department...

By Jessica Tennant 29 May 2019

SOUTH AFRICA

A different kind of annual report
A different kind of annual report

Forget about the annual report to shareholders; here's a different kind of report that many people might actually read...

By Robert Gentle 27 May 2019

SOUTH AFRICA

Key steps to creating a crisis communications plan
Key steps to creating a crisis communications plan

Although it is difficult to accurately predict what kind of a crisis an organisation might face, there is no doubt that planning and preparing for a crisis is vital...

By Leago Monareng 24 Apr 2019

SOUTH AFRICA

Boom, and then there were all these market changes
Boom, and then there were all these market changes

How much of this traditional media, earned media and media relations tactics still work?...

By Khangelani Dziba 4 Apr 2019

SOUTH AFRICA

Chris Moerdyk
10 years later and still the same PR mistakes

A decade ago, I posted the following warning and the situation has now worsened considerably with far too many companies still stuck in the past and wondering why their sales are struggling...

By Chris Moerdyk, Issued by Chris Moerdyk 27 Mar 2019

SOUTH AFRICA

Image source: Gallo/Getty.
Your thought-leadership toolkit

Powerful, integrated and effective...

By Robert Gentle 27 Mar 2019

SOUTH AFRICA

Controlling a crisis - The ultimate possible disruption
Controlling a crisis - The ultimate possible disruption

Whether a company enjoys the size and stature of Ford, Tiger Brands or KPMG, or is a much smaller enterprise, the fundamentals surrounding reputation and perception remain unchanged, clearly underscoring the absolute need to be prepared for a crisis...

By Jennifer Stein 11 Mar 2019

SOUTH AFRICA

Business is too timid with its PR
Business is too timid with its PR

It needs to take control of its public narrative...

By Robert Gentle 8 Mar 2019

SOUTH AFRICA

Has "PR" become a dirty word?
Has "PR" become a dirty word?

Even its practitioners don't seem to like it...

By Robert Gentle 21 Feb 2019

SOUTH AFRICA

Crisis communication: Key lessons from 2018
Crisis communication: Key lessons from 2018

As a PR professional, crisis communication is all about getting your client out of the storm with the least amount of damage, whether it's to the organisation or its reputation...

By Leago Monareng 31 Jan 2019

SOUTH AFRICA

An open letter to guide potential PR recruits in finding a job
An open letter to guide potential PR recruits in finding a job

The job market is an extremely difficult one and as we see more and more applicants come through the door there are a number of things that seem to be hindering the appointment of these applicants, especially in the PR industry...

By Jennifer Stein 31 Jan 2019

SOUTH AFRICA

#VWDriveDry: Take home lessons
#VWDriveDry: Take home lessons

On Thursday, 10 January 2019, Twitter went into a frenzy over what appeared to be Nomuzi "Moozlie" Mabena in a car crash captured on InstaLive...

By Sheila Afari 22 Jan 2019

SOUTH AFRICA

Agility vs integration in the PR industry
Agility vs integration in the PR industry

Working in the PR industry makes for an interesting conversation starter with vastly different public opinions. Within the industry, there hasn't been much chatter around the integration and agility of PR agencies, which raises an interesting discussion...

By Lwazi Piti 14 Dec 2018

MALTA

A South African's guide to moving to and making it in Malta: A mark, a yen, a buck or a pound
A South African's guide to moving to and making it in Malta: A mark, a yen, a buck or a pound

A truism set to music in the Kander & Ebb musical "Cabaret" is that money makes the world go round...

By Marcus ‘The Maltese Falcon’ Brewster 7 Dec 2018

SOUTH AFRICA

The death knell for advertising value equivalency as a PR metric?
The death knell for advertising value equivalency as a PR metric?

It's time to revise our evaluation methodologies. If one of the world's leading professional body has declared its intention to send it into exile is perhaps an indication that it's time to move on from using AVE as a PR metric. ...

By Leago Monareng 30 Nov 2018

SOUTH AFRICA

The changing landscape of PR and sponsorship in SA
The changing landscape of PR and sponsorship in SA

The PR and sponsorship landscapes have changed, but with change comes creative thinking and new opportunities...

By Manuela Dias De Deus 23 Nov 2018

SOUTH AFRICA

Marie Yossava
In praise of integrity

Times are tough. But does that mean we should accept every piece of business that comes our way?..

By Marie Yossava, Issued by Grapevine Communications 6 Nov 2018

AFRICA

Africa is a market of opportunity for PR
Africa is a market of opportunity for PR

Bizcommunity.com chats to Scott Wilson, president Africa and Europe, Burson Cohn & Wolfe ...

By Danette Breitenbach 30 Oct 2018

SOUTH AFRICA

Chris Moerdyk
The value of PR in the new media space

The value of public relations is increasing by leaps and bounds in the overall marketing mix thanks to a combination of social media and a move by marketers to engage directly with their customers...

By Chris Moerdyk, Issued by Chris Moerdyk 25 Oct 2018

SOUTH AFRICA

(c) ammentorp -
How to get the most out of your pitch process

You're holding a pitch for new agency partners. This won't have been a decision taken lightly; running the pitch will be time-consuming, distracting and there's always the niggling concern that you won't find better in a new agency partner...

By Vicky Gillan 3 Oct 2018

SOUTH AFRICA

Let's get something straight
Let's get something straight

Within PR and communications success rests very much with the relationship between clients and agencies. Managing expectations is key for both parties. However, there are still certain fictions and realities which cloud the dynamics...

By Jennifer Stein 11 Sep 2018

SOUTH AFRICA

Know how to "date" your client
Know how to "date" your client

The art of onboarding clients and managing expectations...

By Monica van der Spuy 29 Aug 2018

SOUTH AFRICA

Memoirs of a media veteran
Memoirs of a media veteran

My PR journey began bang-on 20-years ago, I'm unsure if the scales tip at 'experienced' or 'plain old'...

By Sam Swaine 24 Aug 2018

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