Opinion Direct Marketing

Popi-proof your direct marketing

Popi-proof your direct marketing

Gareth Mountain 13 Jul 2017

How direct are you?

How direct are you?

Andrew MacKenzie 20 Mar 2017

Quality multichannel customer communications win hearts and wallets

Quality multichannel customer communications win hearts and wallets

Jacques van Wyk 2 Nov 2016

Empowering your client is key to a sustainable partnership

Empowering your client is key to a sustainable partnership

Gareth Mountain 11 Mar 2016

Why marketers must get to know Mark and Susan from Randburg

Why marketers must get to know Mark and Susan from Randburg

Jacques van Wyk 11 Mar 2016

Four points to consider before setting up a direct marketing capability

Four points to consider before setting up a direct marketing capability

Gareth Mountain 12 Feb 2016

Why reputation is important when it comes to email marketing

Why reputation is important when it comes to email marketing

Charles Mburugu 29 Sep 2015

Strategies used by popular brands to make email more personalised

Strategies used by popular brands to make email more personalised

Prashant Sengar 29 Sep 2015

Image via Fotolia.com

Simple ways to increase email sign-up rates

Boris Dzhingarov 6 Sep 2015

Image via Fotolia

How to build an effective newsletter signup page

Charles Mburugu 28 Aug 2015

Image via Fotolia

Word-of-mouth marketing is dead

Tim Wyatt-Gunning 21 May 2015

Gerald Naidoo

Reaching the right customer at the right time

Gerald Naidoo 30 Jul 2014

How to write a thrilling newsletter

How to write a thrilling newsletter

JS Smit 12 May 2014

Marcus Stephens

Handle your digital data with care and respect

Marcus Stephens 24 Apr 2014

Is email marketing in 2014 still relevant?

Is email marketing in 2014 still relevant?

Nick Durrant 12 Feb 2014

We need to stop being suckers

We need to stop being suckers

Tiffany Markman 3 Feb 2014

Image changes in Gmail to affect reporting results

Image changes in Gmail to affect reporting results

Warren Cornelius 19 Dec 2013

Contact engagement - The new deliverability gem

Contact engagement - The new deliverability gem

Lindani Tshabangu 21 Nov 2013

Peter Mann

Get lost!

Peter Mann 19 Jul 2013

Ashley Truscott

Know your target audience

Ashley Truscott 22 May 2013

Rachel Greenberg

South Africa and the rise of the VoIP industry

Rachel Greenberg 4 Apr 2013

Yes, email is still relevant

Yes, email is still relevant

Darren van der Schyff 26 Mar 2013

Charles Stretch

Demystifying POPI

Charles Stretch 29 Nov 2012

Tony Sham

How to measure the success of a direct marketing campaign

Tony Sham 31 Oct 2012

Know ME; talk to ME

Know ME; talk to ME

Chene Cundill 21 May 2012

Direct marketing in the context of privacy regulation

Direct marketing in the context of privacy regulation

Nick Altini 9 Feb 2012