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SOUTH AFRICA

Image credit: AJ on Unsplash.
Spring beam

September is the month of bright flowers, fresh scents and new beginnings and the chance to smile, writes Howard Feldman...

By Howard Feldman 3 days ago

SOUTH AFRICA

Image credit: Robin Benzrihem on Unsplash.
Is bigger always better? Why size doesn't matter when it comes to agencies

Yes, in certain instances size does matter. Like Tweets, font, asteroids, golf clubs, slices of cake and shoes...

By Yaw Dwomoh 3 days ago

SOUTH AFRICA

Screen grab from Nedbank's Secrets.
#OrchidsandOnions: Secrets we don't talk about, but should

Orchids to Nedbank for deciding to do a positive thing and get people thinking, while Rosebank Day Spa gets an Onion for a lost opportunity...

By Brendan Seery 3 days ago

AFRICA

Tosin Lanipekun, executive director of Advertising Week Africa.
Joburg to host first Advertising Week Africa

Advertising Week Africa comes to the continent for the first time, hosted in Johannesburg, in October 2019...

By Louise Marsland 12 Aug 2019

SOUTH AFRICA

Image credit: Clarke Sanders on Unsplash.
I am Woman: More than a mother, a wife and a home cleaning enthusiast

Brands that fly in the face of inclusivity by depicting lazily formulaic brand stories are losing out on some phenomenal stories waiting to be told...

By Yaw Dwomoh 8 Aug 2019

SOUTH AFRICA

Zanele Ntulini has been appointed as CID’s new managing director. Image supplied.
#Newsmaker: Zanele Ntulini appointed as CID's new managing director

Collective ID recently announced the appointment of Zanele Ntulini as its new managing director.

By Juanita Pienaar 7 Aug 2019

SOUTH AFRICA

Screen grab from ABC's footage.
Gentle anarchy never hurt anybody

There is probably a weird German word for it. A word for that strange feeling you get when you see an idea and it makes you happy and jealous at the same time...

By Damon Stapleton 7 Aug 2019

SOUTH AFRICA

Screen grab from the ad.
#OrchidsandOnions: Banking on the Boks

FNB shares an Orchid with Grid for a thought-provoking advert, while Checkers gets half an Onion for trying to put lipstick on chemical pigs called 'beers'...

By Brendan Seery 6 Aug 2019

SOUTH AFRICA

Mackenzie “Mac” Book. Image credit: Microsoft.
Trust me, I'm Mac Book: Microsoft trolls Apple in its new Surface Laptop ad

The flames of a long-standing war between Microsoft and Apple were fanned on Wednesday when the former released an ad featuring the favourable opinions of an Australian man called Mackenzie "Mac" Book...

By Shereesa Moodley 5 Aug 2019

SOUTH AFRICA

Screen grab from the ad.
#OrchidsandOnions: Spot the local charm

The new Kia ad is pure homegrown excellence. But Japan Tobacco International gets an Onion for slick, but misleading, advertising...

By Brendan Seery 30 Jul 2019

SOUTH AFRICA

Image credit: Sylvie Tittel on Unsplash.
The impact of plain packaging on brand value

The debate around the issue of plain packaging once again highlights the value of product branding and its impact on brand value...

By Catherine Kruger 30 Jul 2019

SOUTH AFRICA

Image credit: Aaron Sebastian on Unsplash.
Is it premium versus programmatic or premium and programmatic?

The media landscape is changing rapidly and the way that media agencies are planning and buying digital media is ever-evolving...

By Mark Botha 29 Jul 2019

SOUTH AFRICA

Image credit: Suzanne D Williams on Unsplash.
Business can transform SA and thrive

Strive to own a small part of something extraordinary and not a large part of something ordinary, writes Mike Abel...

By Mike Abel 29 Jul 2019

SOUTH AFRICA

Screen grab from Ogilvy's 'Red Flashy Thingy' VW Polo ad.
#OrchidsandOnions: A true Case of genius

A personal Orchid for Pete Case and another for Ogilvy Group in SA. But a double Onion to Mount Amanzi Resort and whoever trained your call centre person...

By Brendan Seery 23 Jul 2019

SOUTH AFRICA

What if nothing is changing?
What if nothing is changing?

There is an advertising urban myth about a company needing to sell more baby powder. Basically, all the brightest and the best would come into a room each day and try and brainstorm how they could sell more baby powder...

By Damon Stapleton 17 Jul 2019

SOUTH AFRICA

Screen grab from the ad.
#OrchidsandOnions: Duo of health ads, take a bow

The Onion goes to Windhoek Lager, for relying on automatic 'programmatic' digital advertising, which damages the brand...

By Brendan Seery 16 Jul 2019

SOUTH AFRICA

Refilwe Maluleke, MD Yellowwood on stage. © .
#ApexAwards2019: Creating a sustainable future

The golden thread at the recent Apex Awards Masterclass 2019 was to create a sustainable future. This was the overriding message from the presentations on the days that ranged from gender diversity, creating a culture of trust, identifying as an African, balancing media channels or marketing to the township...

By Danette Breitenbach 16 Jul 2019

SOUTH AFRICA

From left-right: Natalie Otte, Kantar; Jake Johnstone, Nando’s; Su-Lise Tessendorf, Nando’s; Adam Weber, M&C Saatchi Abel; Kgabo Kganyago, M&C Saatchi Abel; Nomaswazi Phumo, M&C Saatchi Abel; Nadine Govender, M&C Saatchi Abel.
Kantar's Best Liked Ads: Cracking the enjoyment code

It's the ultimate acid test: did the consumer enjoy your ad? Nando's, Nike and Bernini along with 17 other brands cracked the enjoyment code, featuring in Kantar's recently released Top 20 best liked local ads by South Africans...

By Danette Breitenbach 15 Jul 2019

SOUTH AFRICA

All the winners at the 2019 Apex Awards. Image supplied.
#ApexAwards2019: Ending an era with magic

Ending a run of 24 Apex Awards, last night saw DDB Africa awarded the first ever and only Lifetime Grand Prix Award for their client First National Bank for the 'FNB Switch - Beating the Beep out of Beep Bank'...

By Danette Breitenbach 12 Jul 2019

SOUTH AFRICA

#Newsmaker: Faheem Chaudhry returns to M&C Saatchi Abel
#Newsmaker: Faheem Chaudhry returns to M&C Saatchi Abel

Faheem Chaudhry has returned from M&C Saatchi London to M&C Saatchi Abel as managing partner, assuming operational leadership of the Johannesburg office...

By Jessica Tennant 12 Jul 2019

NIGERIA

Ad Tech Masterclass in Nigeria.
Creating a brand safe environment for advertisers in Africa

Masterclasses on programmatic advertising buying have been held by 365 Digital in Nigeria, as well as other African markets...

By Louise Marsland 11 Jul 2019

SOUTH AFRICA

Screen grab from the Range Rover Evoque ad.
#OrchidsandOnions: Evoque has pose value

An Orchid for Range Rover's head-turning ad hits target market, and teary eyes to the PR officer who doesn't know how to deal with journalists...

By Brendan Seery 9 Jul 2019

SOUTH AFRICA

Advertising can lead the charge on climate change. Here's how
Advertising can lead the charge on climate change. Here's how

The climate crisis has been a dark cloud on the horizon for some time now, but 2019 is the year the world's political and business leaders at Davos officially put the issue at the top of their "worry list"...

By Andrew MacKenzie 3 Jul 2019

SOUTH AFRICA

The Client Side: Kgosietsile Moalusi
The Client Side: Kgosietsile Moalusi

I believe the brand and communication space beckons us to introspect insights that would make the relationship between company and agency work for the betterment of both parties...

By Mogorosi Mashilo, Issued by TrendER 3 Jul 2019

SOUTH AFRICA

#Newsmaker: Hero's Amanda Lambe promoted to MD
#Newsmaker: Hero's Amanda Lambe promoted to MD

Hero recently promoted Amanda Lambe to MD. Lambe joined the agency in 2016 as head of social, followed by her more recent role as client service director...

By Jessica Tennant 3 Jul 2019

SOUTH AFRICA

#OrchidsandOnions - #Done with bollocks
#OrchidsandOnions - #Done with bollocks

Castle Lager, you're safe for now. But Independent Institute of what again ... rethink. Why knock tradition? One expects more from an education ad.

By Brendan Seery 2 Jul 2019

SOUTH AFRICA

IAB Insight Series: The role of technology in achieving business objectives
IAB Insight Series: The role of technology in achieving business objectives

The latest Johannesburg edition of the monthly IAB Insight Series took place at the Park Inn by Radisson in Sandton on Thursday, 27 June, this time focusing on the role of technology in enabling business performance in the digital economy...

By Jessica Tennant 2 Jul 2019

SOUTH AFRICA

Kilmer & Cruise recognised in 3 categories at World Independent Advertising Awards
Kilmer & Cruise recognised in 3 categories at World Independent Advertising Awards

Just four years since launching, Cape Town-based agency Kilmer & Cruise was the only agency from across the African continent to have been awarded at the World Independent Advertising Awards this year...

By Jessica Tennant 28 Jun 2019

SOUTH AFRICA

Talent is never a single malt
Talent is never a single malt

Talent. It's one of those words. Like the word, creativity. Everybody nods and agrees that you need it. These days, everybody, says they need talent desperately. What is also perhaps true, is that the changing structure of our business, from consultants to in-house agencies and everything in between means all sorts of people are perhaps figuring out what this word actually means for the first time...

By Damon Stapleton 26 Jun 2019

SOUTH AFRICA

Screen grab from the ad.
#OrchidsandOnions - Hyundai warms hearts

Orchids also to Thurah Ncube, who has prevented me totally losing faith in humankind, and Mugg & Bean for a gesture worth a dozen ad campaigns...

By Brendan Seery 18 Jun 2019

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