Latest showcases

SOUTH AFRICA

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New creative mediums can help bring back warm and fuzzy

Standard definitions of creativity often refer to the creation of something new and potentially valuable. This focus on the obvious creation aspect of creativity neglects the fact that creativity can exist in not just the creation of something but equally in the execution of something...

By Devon Meerholz 3 days ago

SOUTH AFRICA

#OrchidsandOnions: It keeps going right...
#OrchidsandOnions: It keeps going right...

Toyota: new ad is playful but still does some heavy marketing; They stay true to reality without encouraging clients to behave in unsafe way...

By Brendan Seery 20 Oct 2020

SOUTH AFRICA

#OrchidsandOnions: Iconic channelling
#OrchidsandOnions: Iconic channelling

Kudos for Showmax Pro: makes the point elegantly; Onion for grating American accent in RDG Gearboxes ad...

By Brendan Seery 13 Oct 2020

SOUTH AFRICA

#OrchidsandOnions: Reaching for the sky
#OrchidsandOnions: Reaching for the sky

Safair: latest commercial enhances already solid reputation; Airports Company of SA is a collection of close-minded bureaucrats...

By Brendan Seery 6 Oct 2020

SOUTH AFRICA

Creativity. Maybe Kanye isn't crazy
Creativity. Maybe Kanye isn't crazy

If I have learnt anything in this business it is that every couple of years somebody comes along with something that is seen as the new answer...

By Damon Stapleton 30 Sep 2020

SOUTH AFRICA

#OrchidsandOnions: Kreepy Krauly cleans up
#OrchidsandOnions: Kreepy Krauly cleans up

Orchid: Spoof showcases product perfectly behind humour; Woolworths' ostrich-like marketing behaviour earns it a non-GMO Onion...

By Brendan Seery 29 Sep 2020

SOUTH AFRICA

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Black community targeted ad campaigns must be awarded to ad agencies that understand that market

John Akinribido, founder and CEO of CMG Marketing Communications unpacks the Clicks ad campaign which has recently caused so much controversy and repercussion across South Africa...

By John Akinribido 25 Sep 2020

SOUTH AFRICA

#OrchidsandOnions: Making heroes possible
#OrchidsandOnions: Making heroes possible

Game changer: Thumbs up for beast; Trump shoots himself in the foot...

By Brendan Seery 22 Sep 2020

SOUTH AFRICA

Photo by Markus Winkler on Unsplash.
The rise of cancel culture

Tyrone Van Heerden, head of strategy at Iris, looks into the continuous trend of the cancel culture, the impact that it has on brands and how communications professionals can try and reduce the risk...

By Tyrone Van Heerden 17 Sep 2020

SOUTH AFRICA

#OrchidsandOnions: Juju's marketing genius
#OrchidsandOnions: Juju's marketing genius

Many marketing and advertising "gurus" seem to view selling products and services as something akin to waging a military campaign; hence the liberal quoting from Sun Tzu, the Chinese general, philosopher and author of the seminal treatise The Art of War...

By Brendan Seery 15 Sep 2020

SOUTH AFRICA

Advertising can be poisonous but it should never damage a brand
Advertising can be poisonous but it should never damage a brand

Clicks' blunder was easily avoidable. Was it worth the gamble, if intentional, or will it damage the brand within the hair care sector, or in the larger brand equity. What was the damage?

By mike broom 10 Sep 2020

SOUTH AFRICA

#OrchidsandOnions: A human look at Covid
#OrchidsandOnions: A human look at Covid

Thinking about insurance: clever concept of 'rebooting' 2020; Simple aspirations of people who have seen the world turned upside down...

By Brendan Seery 8 Sep 2020

SOUTH AFRICA

#OrchidsandOnions: Making the right noises
#OrchidsandOnions: Making the right noises

City of Cape Town campaign highlights gender-based violence; KFC gets recipe wrong with senseless suspension of famous 'finger lickin' good' slogan...

By Brendan Seery 1 Sep 2020

SOUTH AFRICA

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To increase value - forget your product, focus on your process

Dylan Fortune, head of Innovation at MetropolitanRepublic elaborates on his statement that customers and clients alike don't buy your product; they buy the processes that created it...

By Dylan Fortune 27 Aug 2020

SOUTH AFRICA

Tech standards that enable improvements in measurement and experience
Tech standards that enable improvements in measurement and experience

Coverage of presentation by IAB Tech Lab's Amit Shetty on tech standards that enable improvements in ad experiences and measurement...

By Juanita Pienaar 27 Aug 2020

SOUTH AFRICA

EXCLUSIVE: Building hope in society - the rallying call for brands and their agencies
EXCLUSIVE: Building hope in society - the rallying call for brands and their agencies

Mike Abel, chief executive partner at M&C Saatchi Abel elaborates on how brands can inspire us to be better and to do better...

By Mike Abel 27 Aug 2020

SOUTH AFRICA

#OrchidsandOnions: No 'hairy' service fees
#OrchidsandOnions: No 'hairy' service fees

Humour: VW's funny advert is a sign we're getting back to normal; Close shave has cost plumbing franchise Brendan Seery's business, though it's not due an Onion, yet...

By Brendan Seery 25 Aug 2020

SOUTH AFRICA

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Brand advertising must acknowledge Covid-19 to cut through

Heather Tluczek, managing director, InSites Consulting South Africa writes that brands need to remain agile in their response to customers' new and constantly shifting needs, as well as the emotional bandwidth of consumers...

By Heather Tluczek 20 Aug 2020

SOUTH AFRICA

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Ads are like shoes

Head of strategy at FCB Wired in Gaborone, Isaac Kwame Adom writes why, for him, ads are like shoes. Both have a basic function. For shoes, it's to protect your feet from the elements. For ads, it's to impact audience attitudes towards a brand. Both can leave lasting impressions but, can also be entirely forgettable...

By Isaac Kwame Adom 18 Aug 2020

SOUTH AFRICA

#OrchidsandOnions: Walk in these slippers
#OrchidsandOnions: Walk in these slippers

Reach for a Dream: this campaign should touch your heart; Santam's false claims leave its customers crying 'onion' tears...

By Brendan Seery 18 Aug 2020

SOUTH AFRICA

#Newsmaker: Suhana Gordhan, newly appointed ECD at Duke
#Newsmaker: Suhana Gordhan, newly appointed ECD at Duke

Following the recent announcement of Suhana Gordhan's new appointment as ECD at the Duke Group and in light of Women's Month, we interviewed her to find out how this came about, and how she plans to lead the agency creatively and help change the narrative of the local advertising landscape...

By Jessica Tennant 14 Aug 2020

SOUTH AFRICA

Unati Moalusi, chief people officer at Wunderman Thompson South Africa.
#BehindtheMask with... Unati Moalusi, chief people officer at Wunderman Thompson SA

This week, we go behind the mask with Unati Moalusi, chief people officer at Wunderman Thompson South Africa...

By Jessica Tennant 12 Aug 2020

SOUTH AFRICA

#OrchidsandOnions: Offering a helping hand
#OrchidsandOnions: Offering a helping hand

FNB: excellent advertising campaign must be backed up with action; dismal marketing failure by Nikon SA draws loud, angry response...

By Brendan Seery 11 Aug 2020

SOUTH AFRICA

So, what will the truth be like in the future?
So, what will the truth be like in the future?

At the beginning of the week, Kodak, a once giant company was trading at the lowly price of $2.62. By Wednesday it was trading at close to $60...

By Damon Stapleton 5 Aug 2020

SOUTH AFRICA

#OrchidsandOnions: A real way with words...
#OrchidsandOnions: A real way with words...

Pendorings: creative method of conveying a simple message; deception from aware.org.za tarnishes what is a good message...

By Brendan Seery 4 Aug 2020

SOUTH AFRICA

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How effective is the "Stop Hate for Profit" campaign?

Moti Grauman from The MediaShop says advertisers that have halted their spend on Facebook to 'Stop Hate for Profit' is ambiguous...

By Moti Grauman 30 Jul 2020

SOUTH AFRICA

#OrchidsandOnions: Laughter's good for your soul
#OrchidsandOnions: Laughter's good for your soul

I've said this before, but it bears repeating: Nando's, your crown as South Africa's funniest brand is not only slipping, it's in danger of being stolen altogether - and by one of your fast-food rivals...

By Brendan Seery 28 Jul 2020

SOUTH AFRICA

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Creativity and how it works/doesn't work in the WFH era

WFH also seems to work better for people who are more orgazised. People who don't suffer from ADHD. People who don't rely on social interactions as much. And people who don't need much new sensory input. All of which means that this new way of working is particularly tricky for one group of people: creatives...

By John Davenport 23 Jul 2020

SOUTH AFRICA

Harry Potter and the Prisoner of Lipstick
Harry Potter and the Prisoner of Lipstick

Sell Harry Potter to kids and their parents. This didn't seem to be the hardest brief in the world for a young creative, and to make it even easier, the marketing director informed me that we would be able to sell at 10 bucks cheaper than the competitor. What could go wrong?

By Damon Stapleton 15 Jul 2020

SOUTH AFRICA

#OrchidsandOnions: Taking it to the nines
#OrchidsandOnions: Taking it to the nines

Marketing ploy: An extra piece of pizza makes Dark Kitchen stand out and a milk brand's new blue packaging makes its campaign turn sour...

By Brendan Seery 14 Jul 2020

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