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The Lead Creative

The Lead Creative: "More creative freedom, less money"

According to Sociallyin CEO Keith Kakadia, the next phase of digital retail rewards efficiency, conversion, and retention—not spray-and-pray advertising or unchecked scale (Image source: © 123rf )

2026: The year e-commerce gets ruthlessKeith Kakadia

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Source: © 123rf A recent study by Public Desire ranked the most 'online shopping addicted' countries

Top 10 countries most addicted to online shopping | China tops the list, UK and US follow closely

10 Feb 2025

Amazon delivery drones: How the sky could be the limit for market dominance

Amazon delivery drones: How the sky could be the limit for market dominance

Renaud Foucart 22 Nov 2023

Call of Duty: Mobile season 10 also dropped this week.

COD Mobile partners with Carry1st for local in-game purchases

10 Nov 2023

Isaac Akanni, customer growth manager for Africa at Infobip Nigeria

A guide to mastering customer touchpoints for retail success

Isaac Akanni 13 Oct 2023

Kenya's grocery retail sector is a beacon of innovation and growth

Kenya's grocery retail sector is a beacon of innovation and growth

Kerry Elliott 6 Oct 2023

Global e-commerce transactions predicted to hit $8tn by 2027

Global e-commerce transactions predicted to hit $8tn by 2027

22 May 2023

Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

24 Apr 2023

Vincent Viviers, omnichannel retail executive at Pick n Pay, at Ecom Africa. Source: Lauren Hartzenberg

#EcomAfrica: 5 need-to-know trends shaping the future of e-commerce

Lauren Hartzenberg 21 Apr 2023

Brands must balance digital innovation and trust to serve Africa's consumers - study

Brands must balance digital innovation and trust to serve Africa's consumers - study

17 Apr 2023

African online retailer Jumia's Q4 losses narrow on cost savings

African online retailer Jumia's Q4 losses narrow on cost savings

Nqobile Dludla 17 Feb 2023

Key trends shaking up Africa's lucrative informal retail sector in 2023

Key trends shaking up Africa's lucrative informal retail sector in 2023

27 Jan 2023

5 ways retail will double-down on digital in 2023

5 ways retail will double-down on digital in 2023

24 Jan 2023

5 e-commerce trends for 2023

5 e-commerce trends for 2023

Bennet Otoo 23 Jan 2023

#BizTrends2023: What's next for payments in Africa?

#BizTrends2023: What's next for payments in Africa?

Karen Nadasen 19 Jan 2023

Source: ©Andriy Popov -

Tech convergence a disruptive trend for retail in 2023

10 Jan 2023

Amazon to eliminate just over 18,000 roles

Amazon to eliminate just over 18,000 roles

6 Jan 2023

Africa's changing shopping trends allow e-tailers to meet evolving expectations

Africa's changing shopping trends allow e-tailers to meet evolving expectations

Darijan Boškovic 5 Jan 2023

Victoria's Secret concludes acquisition of intimates retailer Adore Me

Victoria's Secret concludes acquisition of intimates retailer Adore Me

5 Jan 2023

Source: ©ammentorp via

The metaverse offers challenges and possibilities for the future of the retail industry

Omar H. Fares 4 Jan 2023

Source: Supplied

Senegal's Kwely launches made-in-Africa wholesale marketplace

19 Dec 2022

Grocery delivery service Yassir Express launches in Gauteng

Grocery delivery service Yassir Express launches in Gauteng

13 Dec 2022

Pre-loved fashion platform Yaga raises €2.2m to fuel growth

Pre-loved fashion platform Yaga raises €2.2m to fuel growth

1 Dec 2022

Mattel launches NFT marketplace

Mattel launches NFT marketplace

22 Nov 2022

Source: ©marushy -

Trends paving the way for the future of retail in Africa

Lauren Hartzenberg 4 Nov 2022

Walmart doubles down on Africa despite a decade of frustration

Walmart doubles down on Africa despite a decade of frustration

Nqobile Dludla 21 Oct 2022

Source: ©Diana Kadreva -

Cost of e-commerce fraud to exceed $48bn in 2023 - BNPL poses major risk

12 Oct 2022

Source: Reuters

Drone delivery picks up in Africa as Jumia partners with Zipline

Bhargav Acharya 1 Sep 2022

Source: iRobot

Amazon to buy Roomba maker iRobot in $1.7bn deal

8 Aug 2022

Facebook puts an end to live shopping feature

Facebook puts an end to live shopping feature

5 Aug 2022

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