GfK expects moderate rise in Germans' 2013 purchasing power
For 2013, GfK forecasts a purchasing power of €1,687.7bn for Germany as a whole. This corresponds to an increase of 2.9% on the (revised*) 2012 total. This means that Germans can expect an average of €20,621 per capita and €554 more than in the previous year to spend on consumption, rental and other general living costs in 2013.
Purchasing power corresponds to the population's disposable net income, including government subsidies such as pension payments, unemployment assistance and child benefit.
In light of the Deutsche Bundesbank's inflation forecast of 1.5%, Germans will not only enjoy a nominal, but also a minor real increase in their purchasing power of around 1.4%. Consequently, a slight rise in consumption is to be expected for next year. However, not all sectors of the population will benefit. For example, the increase in pensions is anticipated to remain below the rate of inflation, which means a loss of purchasing power in real values. However, the income development is predicted to remain favourable in many industries.
Download the complete 'GfK Purchasing Power Germany 2013' study'
Source: GfK
The GfK Association was established in 1934 as a non-profit organization for the promotion of market research. Its membership consists of approximately 600 companies and individuals. The purpose of the Association is to develop innovative research methods in close cooperation with academic institutions, to promote the training and further education of market researchers, to observe the structures and developments in society, the economy and politics that play a key role in private consumption, and to research their effects on consumers. Survey results are made available to the membership. The GfK Association is a shareholder in GfK SE.
Go to: http://www.gfk.com
